pantone fhi launches new products with 175 new colors
2024-09-12
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-the new color palette uses shadows and pink tones for the first time, blending into a unique color palette that reflects the current popular colors in the world.
-pantone collaborates with janavi and bibhu mohapatra to bring color to life through shawls in the ready-to-wear collection
-the shawl will be unveiled to consumers and the media at an exclusive event at bibhu mohapatra’s flagship store in tribeca, new york city on september 12
carlsta, n.j., september 10, 2024 – pantone llc, the global color authority providing professional color tools to designers, today launched its latest color collection, which includes 175 colors for all pantone fashion, home + interiors (fhi) products. for the first time in pantone’s history, the new colors are carefully formulated into two unique palettes, collectively called pantone fhi dualities.
introducing pantone fhi dualities
presented in two trendsetting palettes, 98 new age pastels and 77 shadows provide designers with versatile tools to convey the nuances of a dynamic world, ensuring each creation tells a unique story.
the shadows palette explores the fundamentals of color, celebrating the subtle differences between black and white. these colors include a variety of warm and cool grays that soften the intensity of black and white, opening the door to creativity and giving color a whole new meaning. shadows this group of trustworthy shades inspires a steady new beginning with a basic color attitude.
on the contrary, new age pastels features vivid and bright tones that push the boundaries of creativity and make the future more colorful. composed of a series of low-key yet strong light-sensitive tones, it creates a calm, peaceful and otherworldly atmosphere. new age pastels is full of sweet and light tones, from clear and bright light-sensitive yellow and orange tones, to mint green, soft and hazy papaya pink orange, sky blue, rose blush and faded lavender purple, giving a playful and inspiring feeling and a carefree atmosphere. these tones also provide designers with greater scope to convey their views on the world through elegant and edgy new designs.
“we live in a fascinating time of duality, with the futuristic digital advancements on one hand and the rediscovery of meaning and simplicity on the other,” said tannese williams, director of pantone fashion, home + interiors. “we distilled these insights into two carefully crafted palettes, pantone fhi dualities, to allow our design community to more clearly showcase the rich contrasts and nuances that define life today.”
the palettes are available across all pantone apparel, home and interiors product categories and will also be available as standalone color expansions for a limited time.
bringing dualities to life: pantone x janavi by bibhu mohapatra
pantone has also partnered with luxury kashmiri cashmere brand janavi and renowned designer bibhu mohapatra to create the first-ever exclusive shawl celebrating the launch of the dualities palette. this collaboration highlights the critical role of the pantone matching system in guiding the process from initial inspiration to production.
“combining bibhu mohapatra’s creative vision with janavi’s deep understanding of color, materials, cashmere craftsmanship, and the power of design has given us the flexibility to present the dualities palette, showcasing the breadth, practicality, and versatility of our new colors,” added elley cheng, president of pantone. “all of us at pantone are inspired by the work of designers and how they create. we continue to explore new ways to support designers, manufacturers, and brands to turn their ideas into reality.”
in keeping with the mystique inherent in this color palette, the pantone x janavi shawl designed by mohapatra will debut at new york fashion week on september 10. the shawl will be available to select consumers at an exclusive event at bibhu mohapatra’s flagship store in tribeca, new york city on september 12. after the event, the shawl will be available to the public at premium retailers around the world.
“i am honored to be the first designer to use the pantone dualities palette, and the resulting collection is vibrant and cohesive, expressing the power of precise and carefully blended color,” added designer bibhu mohapatra. “pantone’s mastery of color standards allowed me to explore and express my full creative vision, especially when designing these pantone x janavi shawls.”
“translating these vibrant new pantone colors into wearable art allowed us to leverage the full range of pantone products,” added jyotika jhalani, founder and creative director of janavi. “we dreamed of colour and celebrated heritage craftsmanship. working with bibhu mohapatra and using the new pantone dualities palette allowed us to seamlessly integrate our creative talents to apply our artistry.”
pantone fhi system includes more than 3,000 colors, and serves as a strategic partner to help the creative community understand the colors of the times, so that designers can meet the needs of the future with carefully selected shades. these new colors not only meet the needs of the present, but also predict the direction of color, ensuring that designers have the tools they need to create, tell their stories, and communicate their ideas to the world.
dualities applications: collaboration with other partners
in addition to pantone x janavi and bibhu mohapatra, pantone is also working with partners in fashion, home and interiors, and beyond to bring dualities to life. partners include:
Ultrafabrics + Haworth x Pantone
ultrafabrics and leading international furniture manufacturer haworth have teamed up with pantone to explore practical ways for designers to transform interior spaces using the colours from the new pantone dualities palette. the collaboration has seen haworth create new furniture models using the pantone dualities palette, providing designers with practical insights into how to incorporate these new colours into innovative design projects using ultrafabrics’ premium high-tech performance fabrics.
CLO x Pantone
clo virtual fashion, the company behind clo, the cutting-edge 3d fashion design software, will showcase how creatives in apparel, home + interiors, product design and more can seamlessly integrate pantone colors, including the new dualities palette, into their digital designs. clo allows designers to easily create and iterate 3d prototypes that accurately and perfectly capture the colors of the pantone matching system, including digitally through pantone connect. clo virtual fashion’s mission is to empower users to fully explore all aspects of the garment creation process, from concept to design, manufacturing to marketing, and fitting to styling.
CorelDRAW x Pantone
coreldraw is a well-known multi-functional graphic design software that provides powerful vector drawing, layout configuration and photo editing tools. this software will also provide designers with a new channel for using the new dualities color in coreldraw and corel photo-paint in the new cooperation with pantone. coreldraw is a brand software under the multinational technology company alludo, providing professional-grade graphics solutions. it is favored by experts in various industries, such as advertising, marketing and printing, to create delicate and high-quality design works, from drafts to complex drawings.
Trek Bicycle x Pantone
for the first time ever, pantone is collaborating with trek bikes, a world-renowned designer and manufacturer of bicycles and related products, to showcase the creation process of a new sporting good from digital design to product launch. trek will create a customized madone bike inspired by dualities through its project one bike customization program. consumers can order this customized design through trek's global retail network and use the new dualities color, from finding digital inspiration and tracking colors through pantone connect to rendering, designing and producing new products on a variety of substrates (from metal to rubber, etc.) using the pantone system [pantone matching system), all in one stop.
Ennui Home x Pantone
ennui home, a premium luxury rug company, has partnered with pantone to debut a new collection of rugs that bring the pantone dualities palette to life with organic, hand-dyed, hand-woven alpaca rugs. ennui home, which also produces mohair rugs and develops, manufactures and wholesales interior fabrics, designs and manufactures commercial mohair rugs, large and small rugs, and more woven on hand looms. this business directly benefits local women artisans and their communities in swaziland and south africa.
about pantone
pantone provides a universal color language that helps brands and manufacturers make critical color decisions at every stage of the workflow. more than 10 million designers and manufacturers around the world rely on pantone products and services to help define, communicate and control color from inspiration to production, using advanced x-rite technology to achieve color consistency across different materials and finishes in graphic, apparel and product design. pantone color standards provide digital and physical color specification and workflow tools. the pantone color institute™ provides customized color standards, brand identity and product color consulting services, and color trend forecasting, including pantone color of the year, fashion runway color trend reports, and color psychology. pantone's b2b (business-to-business) licensing system integrates the pantone color system into different products and services, allowing authorized partners to convey and replicate approved pantone values and improve customer efficiency. pantone lifestyle combines color and design across apparel, home furnishings and accessories.
