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according to the ai ​​express of meijing, alibaba recently completed the rectification and completely stopped the "choose one of two", which has become a landmark event in the reshaping of the e-commerce landscape. looking back over the past three years, starting from the rectification launched by alibaba in 2021, the chinese e-commerce industry has undergone tremendous changes in the past three years. the rise and fall of platforms shows that the era of e-commerce oligopoly is gone, and the pattern of "three supers and many strongs" is taking shape. at present, chinese e-commerce has a more important influence in the global e-commerce market. at present, china's e-commerce industry is showing unprecedented vitality and potential, but with the peak of user scale, the end of traffic dividends, and the slowdown in performance growth, the domestic e-commerce industry has entered the era of stock competition, and the platform has fallen into inefficient "involution". therefore, exploring new growth poles has become a top priority for all e-commerce platforms. many e-commerce insiders pointed out that ai technology is rapidly integrating into the operational genes of e-commerce companies, and ai will become the biggest variable in the future of the e-commerce industry. "generative ai is empowering e-commerce links such as logistics, store opening, product listing, and marketing, providing new momentum for the development of the industry. the integrated application of ai and e-commerce will become the biggest development trend in the future." (securities times)

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