in line with the development rhythm of corporate e-commerce, huawei kunling’s self-operated flagship store on jd.com is here!
2024-09-11
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
small and medium-sized enterprises are an important pillar of my country's national economy and a key platform for solving employment problems. data shows that there are more than 52 million small and medium-sized enterprises in my country, which constitute the largest group of enterprises.
in 2023, huawei launched a sub-brand for small and medium-sized enterprises - "huawei kunling", focusing on the "6 easy" features of "easy to buy and sell, easy to install and maintain, easy to learn and use", to help small and medium-sized enterprises easily achieve digitalization.
small and medium-sized enterprises are widely distributed. huawei kunling's jd.com self-operated official flagship store will not only become a key sales channel for huawei kunling to expand its market share, but also complement its offline partners to better serve small and medium-sized enterprise users. on september 10, huawei kunling's jd.com self-operated flagship store officially opened, further realizing the comprehensive coverage of huawei kunling's products in the small and medium-sized enterprise group.
huawei kunling jd.com self-operated official flagship store grandly opened
1 seize the critical period of enterprise e-commerce development
the author observes that huawei kunling chose to launch its self-operated flagship store on jd.com at this time, mainly based on the background of the continuous expansion of corporate e-commerce procurement in recent years.
first, since 2020, with the advancement of the national policy of deep integration of the digital economy and the real economy, corporate procurement has become more transparent and online, corporate procurement has shifted to e-commerce platforms, and the market size has continued to grow.
secondly, the intensification of market competition has led to an increasing demand among companies for procurement efficiency, cost control and supply chain management, and e-commerce platforms, with their advantages of efficiency and convenience, can meet these demands well.
thirdly, the carrying capacity of e-commerce channels continues to improve. take jd.com as an example. since it started to engage in corporate procurement in 2018, its channel capabilities and services have been gradually enhanced, which has continuously optimized the cooperation experience between brands and buyers.
in addition, the trend of younger corporate purchasing decision-makers is becoming increasingly obvious. data shows that purchasers aged 35 and below account for 77.3%, of which purchasers aged 26-35 account for as high as 68.4%. this group of people is more inclined to purchase through e-commerce, especially purchasers in regional sinking markets who rely more on e-commerce channels.
these factors have jointly driven the growth of corporate e-commerce procurement. huawei kunling seized this critical period and chose to open a flagship store on jd.com, following the trend of corporate e-commerce procurement.
2huawei kunling products complement each other's advantages online and offline to serve small and medium-sized enterprise users
huawei kunling products are very suitable for e-commerce procurement, especially for the diverse needs of small and medium-sized enterprises. each product has been carefully polished, adhering to the product development principle of "easy to buy and sell, easy to install and maintain, easy to learn and use" to better serve small and medium-sized enterprise users.
since the brand was launched in may 2023, huawei kunling has launched nearly 200 new products, covering categories such as network equipment, collaborative tablets, and smart security. huawei kunling has previously explored and tried e-commerce platforms, and the sales of network equipment and collaborative tablets have performed well. in the future, huawei kunling will launch more products suitable for e-commerce sales to better meet the personalized needs of small and medium-sized enterprises.
the complementarity and synergy between online e-commerce and offline channels also make huawei kunling's product coverage more extensive, ensuring that customers can obtain high-quality products and services both online and offline.
3. promise to sme customers
huawei kunling and jd.com have a good cooperation foundation. as the leader of china's retail channels, jd.com has provided support for huawei kunling to expand its distribution network with its wide coverage and good reputation. through jd.com, huawei kunling can make up for the areas that offline channels cannot cover and expand its brand influence.
huawei's full-stack technical capabilities are well-proven. huawei has served enterprises of various types and sizes and continuously enriched these experiences into the r&d system. this has enabled huawei kunling's product development and launch speed to be faster and the pace of innovation to be better. customers can enjoy the products and services that best suit their digital needs through minimalist internet procurement.
"huawei kunling, your enterprise procurement expert" is not just a slogan, but also a commitment of huawei kunling to its small and medium-sized enterprise customers. huawei kunling will continue to optimize its products and services, work together online and offline, and jointly promote the digital transformation of small and medium-sized enterprises.
