consumer protection publicity at the fair, financial education in thousands of households, ping an life insurance hunan branch's financial education publicity month activities enter the county
2024-09-11
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changsha evening news changsha on mobile september 11th (correspondent tang xian) in order to thoroughly implement the spirit of the 20th national congress of the communist party of china, the third plenary session of the 20th central committee and the deployment of the central financial work conference, continuously practice the political and people-oriented nature of financial work, and effectively improve the financial literacy and risk prevention capabilities of the public, ping an life insurance hunan branch actively responded to the call of the hunan provincial local financial management bureau. on the morning of september 11th, it joined hands with ping an group’s hunan-based institutions to hold a vivid financial knowledge popularization event in lianhua community, lianhua town, to sink the focus of education and publicity, and promote financial education to the grassroots people.
at the event, the staff attracted a large number of residents to participate by setting up the venue, distributing promotional materials, and playing interactive games. the event also received strong support from external units such as changsha tv's political and legal channel, yuelu public security bureau, xiangjiang new district lianhua town government, lianhua town police station, lianhua community, hunan yueyi law firm, etc. the relevant leaders of the hunan supervision bureau of the state financial supervision and administration bureau and the hunan insurance industry association came to the event site for guidance. it attracted more than 300,000 people to participate online and offline.
establish a lecture team to popularize financial knowledge on site
it is worth mentioning that in order to carry out the financial volunteer service activities in depth, ping an group's hunan-based institutions fully utilized the organizational advantages of the ping an volunteer association, selected a number of internal and external colleagues with strong business skills and rich experience to form the "ping an financial knowledge volunteer lecture group", set up a financial knowledge publicity booth at the party and mass cultural center of lianhua community in lianhua town, and placed various financial knowledge display boards. party member volunteers took the lead in carrying out financial education lectures at the grassroots level, popularized the eight rights and personal information protection to the villagers through carefully designed fun games, practiced the responsibilities and missions of financial workers with practical actions, and delivered tangible financial knowledge to the grassroots masses, helping them "learn finance, understand finance, believe in finance, and use finance".
public welfare lecture hall + online live broadcast to expand publicity coverage
the event specially invited tang bei, deputy captain of the yuelu criminal investigation brigade of changsha public security bureau and director of the yuelu anti-fraud center, to give a vivid lesson to residents and viewers in the live broadcast room through the form of public lectures + online live broadcasts on hot topics such as the types, methods, harms of online fraud and how to effectively prevent and respond to them. hong zhiqiang, a member of the supervisory committee and full-time lawyer of hunan yueyi law firm, also gave an anti-fraud law popularization lecture in the live broadcast room, using cases to popularize the law, help consumers enhance risk awareness, identify criminal scams, and build a strong anti-fraud "firewall".
enriching the forms of activities and opening up the "last mile" of financial education and publicity
this activity uses villages and towns as the main propaganda base, closely combines with county characteristics, choreographs local operas, and cleverly integrates financial knowledge into them. it publicizes consumer rights protection and financial knowledge concepts to residents in an entertaining way, and attracts the broad masses at the grassroots to learn financial knowledge.
in response to the grassroots people's growing demand and desire for financial knowledge, ping an life insurance hunan branch has also innovatively created a unique "financial promotion caravan", which plays vivid and interesting financial knowledge education and promotion videos on a rolling basis, converting complex financial concepts into easy-to-understand language, and reaching areas that are far away from township outlets and difficult to reach with centralized publicity, in order to promote financial education directly to the grassroots people.
at the same time, in order to make financial knowledge closer to the lives of villagers, ping an life insurance hunan branch went deep into the propaganda base in villages and towns and launched the "i paint the wall for the villagers" activity. by designing and producing rich financial knowledge cultural walls, it more intuitively popularized the eight rights of financial consumers to the villagers.
ping an life insurance hunan branch also produced easy-to-understand financial knowledge information, which was broadcast in a loop through the "village-to-village" radio program to maximize its publicity advantages, making financial knowledge easy to understand and accept, helping grassroots people to learn more about financial knowledge and financial services. the down-to-earth publicity form was also praised by grassroots people.
orange heart guardian, promoting first aid knowledge and skills
a public welfare zone called "orange heart guardian group" was also set up at the event site, where ping an volunteers demonstrated cardiopulmonary resuscitation (cpr) operation procedures, precautions, and emergency first aid knowledge in daily life such as the heimlich maneuver to residents. the aim was to enhance grassroots people's awareness of safety first aid, popularize first aid knowledge and skills, and vividly explain professional first aid skills, which were highly recognized by the people on site.
in the future, ping an life insurance hunan branch will continue to adhere to the people-centered value orientation, integrate consumer rights protection into every aspect of business operations, firmly establish the concept of finance for the people, continuously innovate the ways and methods of financial education publicity, improve the pertinence and effectiveness of financial education, help enhance the people’s sense of gain, happiness, and security, and contribute ping an’s strength to building a harmonious and healthy financial consumption environment.
