news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

shanghai, september 12, 2024. the much-anticipated first shanghai international advanced audio show (pas) 2024 will be held at the shanghai exhibition center from september 13 to 15, 2024, leading participants to dive deep into the chinese audio-visual market and experience the charming sound of cutting-edge audio equipment. as the group of chinese middle-class music enthusiasts continues to expand, the exhibition will present a series of high-fidelity solutions that intersect music and technology to cater to the elegant tastes of consumers who pursue excellent sound quality and advanced functions. in addition to the powerful lineup of product displays, the rich and diverse concurrent activities will also focus on music therapy and digital music, focusing on cross-border linkages in the fields of business, culture and health. the exhibition is co-organized by frankfurt exhibition (shanghai) co., ltd. and the shanghai computer music association. the unique exhibition style makes the exhibition expected to become a new focus of china's audio industry.

the first exhibition aims to jointly promote the dynamic development of the audio industry by gathering the world's leading audio brands, aggregating industry forces, building consensus on development, actively embracing the era of sound innovation driven by 5g technology and artificial intelligence. this exhibition has many highlights, and each exhibitor has brought unique exhibits and technologies. the german brand beyerdyanmic will showcase its 100th anniversary limited edition dt770 prox professional monitoring headphones. the american brand apogee brought a portable decoding headphone amplifier, which is a commemorative model launched for its 40th anniversary. in addition, the rndac brand, also from the united states, will present its new series of fidelice flagship products for hifi users, which has a built-in decoding headphone amplifier function and a variety of input and output interfaces to meet the diverse needs of hifi users.

other industry-leading brands include ams neve, amphion, cb electronics, checkitech, kali audio, mcintosh, milab, mogami, mutec vanguard audio, myburgh, primacoustic, radial, reproducer, remic, rupert neve designs, sonus fabe and wes audio.

ms. jing zhang, deputy general manager of messe frankfurt (hk) ltd, commented on the exhibition format: "unlike other large-scale trade fairs, our exhibition is conference-oriented, allowing brands to directly engage with customers in their dedicated exhibition halls and gain a deeper understanding of their customers' personalized needs. visitors can not only experience the high-quality sound effects of the audio system in the showroom, but also familiarize themselves with the integration of iot, ai and 5g technologies through concurrent events, thereby deepening their understanding of the changes in the audio industry. as technology's impact on music grows day by day, the exhibition will be committed to helping companies navigate the ever-changing changes at the intersection of music and technology. we are committed to creating an innovative and dynamic platform to better reach industry colleagues with industry information and market insights, and move towards the future ai economy together."

concurrent event technology-driven overview of industry development trends

nowadays, the function of music is far more than just appreciation or entertainment. as one of the major events of this exhibition, the 2024 global music intelligent healing forum will be held from september 13 to 14. the two-day event is hosted by frankfurt exhibition (shanghai) co., ltd. and shanghai computer music association, co-organized by the digital music therapy committee of shanghai computer music association, the intelligent music engineering committee of shanghai artificial intelligence society and the shanghai high-level local university innovation team (theoretical and practical research on music aesthetic education), and co-organized by earmersion and the united nations university global artificial intelligence network. it aims to explore cutting-edge technologies and solutions and deeply analyze how music can improve the physical and mental health of the public.

a series of keynote speeches were held, discussing all major topics related to audio and video.

the latest technological achievements in music, ai and brain science were released

experts will discuss the latest breakthroughs at the intersection of music, artificial intelligence, and brain science. topics include ai-driven creation and personalized audio experiences.

how does intelligent music therapy empower the cultural tourism industry and the beauty industry?

with the goal of improving the customer experience, speakers will delve into how music can affect mood in different contexts - from enhancing feelings of excitement and surprise during travel to relieving anxiety and stress in a healing center.

· adolescent mental health and music therapy

there was a lively discussion among education and health professionals about how music therapy can be an effective tool to support young people emotionally and psychologically.

how does music therapy promote the physical and mental health of patients in medicine?

healthcare and music therapy experts will explore the role of music therapy in medical settings and its impact on patient care from both a physiological and psychological perspective, emphasizing the potential of music therapy to relieve pain, reduce anxiety, and improve patients' overall well-being.

· discussion on application scenarios of internet digital healing content

panelists will explore the role of internet platforms in providing healing audio experiences, including music therapy and mindfulness, as well as the rise of the metaverse and its impact on digital music.

audio technology is constantly developing with people's constant pursuit of sound restoration and quality and technological innovation. audio processing technology has evolved from being based on pure mechanical and electronic technology to being combined with the latest processing technologies such as artificial intelligence, and has been integrated into community life and culture. in this context, the 2024 world spatial audio summit will take this opportunity to popularize and promote the latest spatial audio technology to the public, so that everyone can understand the concept of this emerging technology, explore the use of three-dimensional sound technology as an important part of the ultra-high-definition experience, bring a sense of space, direction, high restoration, and high immersion to the sound, and bring the audience a more infectious sense of presence, personalization and interactive experience, meet people's needs for highly restored and highly immersive sound experience, present a rich layered, infinitely close to real sound field, provide the audience with the ultimate immersive listening experience, and also bring a new experience to music appreciation.

it is worth mentioning that participants can also experience the audio and test drive of nio cars on site, and learn how its dirac pro system accurately measures and masters the acoustic fingerprint of the cabin audio, and uses unique hybrid phase sound field control technology to bring better listening enjoyment to the journey. participants can also participate in making exclusive vinyl accessories and browse a variety of health-related products at the "healing market". music therapy products and other stress-relief products can be ordered directly on site.

the shanghai international premium audio show is jointly organized by messe frankfurt (shanghai) co., ltd. and the shanghai computer music association. for more information, please visit: www.premiumaudioshanghai.com

for more information on global events, entertainment technology exhibitions, please visit: https://pls.messefrankfurt.com/frankfurt/en/facts-figures/worldwide.html