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roman century is writing a new chapter for chinese brands on the international stage of china international fashion week.

on september 10, roma century held its launch in the central hall of beijing 798·751 park. the show was themed "rome·glory" and appeared with a kingly demeanor, demonstrating the excellence of chinese brands to the world.

in the men's underwear segment, roman century is like a shining star, leading the trend of men's underwear, always advocating the "new essence" lifestyle, advocating the "new essence" men's underwear concept, taking "new essence·new boutique·new gentleman" as the brand core, and insisting on creating top-level underwear enjoyment only for men who understand high quality and high taste.

with 16 years of brand accumulation, roma century adheres to the long-term professional spirit, establishes the "fine 5a black label" system through subversive innovation, redefines the standard of chinese men's boutique underwear, and leads the upgrade of chinese men's boutique underwear. roma century shoulders its new era mission, leads the trend, and creates the top-quality underwear for chinese men with ingenuity.

this time, roma century created a special show for the first time at the ss25 china international fashion week for its high-quality men's underwear brand, attracting global attention to witness the brilliant glory of china's top-quality men's underwear.

"rome•glory" creates extraordinary masterpieces

"fight for freedom, fight for glory."

the 2025 spring/summer new product "roman glory" series is inspired by the power and wisdom of roman knights. the roman knights have the courage to move forward and be brave and fearless. the chivalrous spirit of going to battle for glory shines brightly in the long river of history, and has been engraved in history books and carved into works of art, and passed down from generation to generation.

just as roma century, as a leading brand of high-quality men's underwear, always maintains the bloodiness of the roman spirit, pursues the creation of extraordinary high-quality products, advocates the elite life paradigm of "new (upstarts), elite (elite), and leader (leader)", adheres to quality as king, and creates elegant, individual, fashionable and comfortable high-quality men's underwear products.

"van gogh·art" pays tribute to the art classic

roma century's new product "van gogh art" series integrates art into life, pays tribute to van gogh's immortal artistic legend, and leads the audience into a world of art that is full of authenticity, passion, and delicacy. roma century's new products use warm and bold color patterns, and reproduce van gogh's unique and jumping brushstrokes on the products, bringing everyone into the depths of the great artist's soul, and leading everyone to an appointment with art with artistic designs.

"high luxury 200" conveys oriental charm

this series uses the "high-end" fabrics - cotton, linen, and silk, to create a more comfortable and free close-fitting experience, and high-end men's underwear. each product feels light, comfortable, and breathable, and the detailed design highlights the unique oriental charm.

every piece of cotton, every inch of fiber, and every strand of silk used in this series of products comes from the fertile land of china, full of the wisdom and emotion of the chinese nation. it represents the revitalization and inheritance of china's thousands of years of traditional weaving and highlights the excellence of made in china.

conclusion

roman century is committed to integrating the roman cultural spirit into its brand value, meeting the requirements of "new elite" men for high-quality life, enriching the connotation of men's underwear, shining on the international stage with new products full of kingly style, and demonstrating the charm and strength of chinese brands.

in the future, roman century will continue to represent the new force of chinese underwear brands and move towards becoming a global men's underwear brand with the confident and calm attitude of a king.