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on the occasion of caitang’s 10th anniversary, a new color series “treading waves” came into being.

every era has its own fashion, and only those that remain are classics. caitang pays tribute to the times and continues to write classics. guided by the "modern chinese aesthetic wave", it uses rich and diverse color combinations and takes every 10 years as an inspiration coordinate to present the aesthetic and trend changes of "chinese makeup" from the 1980s to the 2020s.

youthful snaps five-color eyeshadow palette/quiet water and light two-color blush cream/light mist double-ended lip glaze/flowing cloud color-holding eyeliner gel pencil/equilibrium soft light air cushion limited edition

"step" on the trend of the times and follow the "wave" of color

the fluid aesthetics of different eras converge into the main style trend of the "talang" series. the brand released the "talang" series tvc, exploring the makeup expressions behind each era, constantly inheriting and innovating, and shaping a unique chinese brand imprint.

from the purple smoke of the 1980s, the modern hong kong island of the 1990s, to the millennium mambo of the 2000s and the colorful dreams of the 2010s, "chinese color" is the film that was washed back to the shore by the waves, washing out a unique color imprint and awakening the undefined 2020s.

in the new season "treading the waves" series, caitang continues to explore the unique aesthetic expression of the new chinese style based on the continuation of modern color stories, hoping to narrate a more unique, inclusive, fresh and diverse "chinese makeup" with more chinese faces.

at the same time, the appearance of this season's "treading waves" series continues to use the silhouette of the brand's flower, the crabapple, adding a nostalgic light brown tone, and drawing inspiration from the kintsugi technique of porcelain restoration, expressing and presenting china's traditional aesthetics in today's way.

"chinese makeup" spanning 50 years

on the occasion of caitang’s 10th anniversary, the specially planned beauty micro-variety show "chinese makeup across 50 years" was launched on the douyin platform on september 3.

every era is a wonderful history of beauty. mr. tang yi, the brand founder, together with "makeup and hair observer" yi lijing, and "protagonists of the era" zhang qiang, qu ying, shang wenjie, meng jia, ren min, and makeup artist mr. yang shuyun, reviewed the era sentiments and makeup trends from the 1980s to the 2020s through 5 episodes.

the specially blended chinese colors of the caitang brand connect the youth stories and contemporary styles of the five artists. in a younger contemporary context, the audience can feel the unique memories and charm of each era, and pay tribute to chinese makeup spanning 50 years.

let chinese makeup bring out the "original beauty"

on september 5, caitang held a 10th anniversary new product talang series launch conference and mr. tang yi's beauty class in hangzhou, and specially invited bloggers and brand users to attend. mr. tang yi, the founder of the brand, introduced in detail the inspiration of the "talang" series and also talked about the brand's 10-year growth process.

at the same time, under the leadership of mr. tang yi, the guests on site experienced the new products of the "treading wave" series together and jointly created a contemporary makeup look.

as caitang's first offline class for consumers, this event is not only a feedback to caitang users, but also an important milestone in the brand's journey. since the first makeup series in 2014, caitang has been exploring the fusion of chinese aesthetics and modern makeup, and continues to deepen the brand concept of "original beauty of chinese makeup".

the "treading the waves" series is both a testimony to the past and a brand new beginning. carrying on the past and forging ahead into the future, caitang will continue to focus on the diverse interpretation of chinese beauty, stay true to its original aspirations, and keep moving forward.