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accelerate intelligent layout! dongfeng nissan drives technological change and innovates for road safety

2024-09-11

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with the continuous increase in the number of cars, the road traffic environment is becoming increasingly complex, and problems such as road congestion and frequent accidents are gradually becoming prominent. therefore, how to ensure vehicle safety and improve traffic efficiency has become a real challenge that needs to be urgently solved by practitioners in the automotive industry.

as the guardian of traffic safety, dongfeng nissan always adheres to the bottom line of safety, takes the corporate vision of "people, cars, and life" as its highest goal, and builds a new safety ecology while implementing the "1000-1=0" safety value. by creating safe technology vehicles, popularizing automobile safety knowledge, and building a traffic safety society, it helps write the long scroll of china's road traffic safety cause.

intelligent technology innovation provides innovative solutions for road safety

in the era of intelligent connected vehicles, dongfeng nissan continues to improve its intelligent assisted driving technology to provide assistance in reducing traffic congestion on highways, alleviating the burden of long-distance driving, and comprehensively ensuring the safety of drivers, passengers and related road participants.

after 20 years of research and development, dongfeng nissan launched propilot super-intelligent driving technology in 2016, and completed iterative updates and launched version 2.0 in 2019. this technology relies on seven control systems, including cameras, millimeter-wave radars, on-board computers, and electronic control systems, to achieve single-vehicle intelligent assisted driving. without complicated operations, the driver only needs to press a button on the steering wheel to easily start the function, further improving the safety barrier for travel.

today, nissan propilot intelligent driving technology has been installed on major models of dongfeng nissan, including pathfinder tanlu, the new sylphy family, the super hybrid electric drive x-trail, and the new third-generation qashqai. thanks to this, the above models provide multiple auxiliary driving functions including lane keeping centering, full-speed intelligent cruise control, and intelligent follow-stop, which not only improves driving safety, but also brings drivers a more relaxed and comfortable driving experience.

in addition, the nissan i-safety intelligent active safety system is also a highlight. through highly integrated intelligent algorithms, the system seamlessly connects a number of cutting-edge active safety technologies such as pre-collision intelligent brake assist (feb), lane departure warning system (ldw), blind spot monitoring (bsw) and intelligent adaptive cruise control (icc), building an efficient and coordinated safety protection system. taking the pre-collision intelligent brake assist and lane departure warning functions as examples, the former can remind the driver through sound and vision when a collision risk is detected ahead. if the driver does not take any evasive measures, the system will automatically perform emergency braking to reduce or avoid the occurrence of collision accidents; the latter can issue a timely warning when the vehicle deviates from the lane unconsciously, helping the driver to stay in the lane and reducing safety hazards caused by distracted or fatigued driving.

the combination of nissan i-safety intelligent active safety system and propilot intelligent driving technology has brought dongfeng nissan's safety protection to an unprecedented level. whether it is congested city streets or high-speed highways, it can effectively avoid potential dangers with precise navigation, intelligent decision-making and smooth control, ensuring that even in complex driving environments, the driver and passengers can feel full of security, making every trip a safe and pleasant journey.

inheriting safety culture and building a better society with mobile travel

in addition to accelerating the innovation of intelligent technology and providing consumers with better-quality and safer automotive products, dongfeng nissan attaches more importance to the popularization of road safety awareness. through various means such as organizing road safety education activities and publishing traffic safety readings, it works with the public to build a safe and harmonious mobile travel society.

since 2005, dongfeng nissan has launched a series of activities including "nissan safe driving training camp", "smart driving safety experience camp" and "auto safety china tour" in more than 60 cities across the country. through interactive and experiential education models, it enhances the road traffic safety awareness of drivers and pedestrians, improves emergency response capabilities, and fundamentally reduces the occurrence of traffic accidents.

taking the "nissan safe driving training camp" as an example, it has developed from the initial seat belt experience and airbag deployment test to the vehicle rollover simulation system, energy-saving driving and other comprehensive experience activities that combine dynamic and static activities. the experience content of the project is becoming increasingly rich. participants can immerse themselves in the driving challenges in different traffic environments, learn safe driving skills and knowledge in an entertaining way, and successfully attract more consumers to actively pay attention to road safety issues.

the "2024 safe driving china automotive safety public welfare technology tour" project jointly launched with safe driving china has penetrated into 20 cities across the country, carrying out flash science popularization activities with the themes of "trendy creation", "environmental protection", "children" and "low carbon", further expanding the coverage and influence of dongfeng nissan's road safety education.

the 2024 safe driving china automobile safety charity technology tour not only showcases dongfeng nissan's diversified product matrix, allowing exhibitors to experience the advanced intelligent technologies such as automatic driving assistance systems, 360-degree panoramic images, and emergency braking assistance at close range, but also incorporates more interactive experience links, such as vr collision experience, hidden corner blind spot challenges, speeding life simulation driving, and fun traffic police classes, etc. through targeted traffic and driving safety knowledge popularization and education activities, it creates a "big safety concept" and conveys safety awareness to the society.

the implementation of the safety culture inheritance demonstrates dongfeng nissan's awareness of social responsibility. as the guardian of traffic safety, dongfeng nissan is practicing the corporate vision of "people, cars, and life" with actions.

looking to the future, dongfeng nissan hopes to "empower the public with professionalism" and continue to increase its r&d investment in the field of intelligent safety technology. at the same time, it will deepen road safety education, empower safety with technology, guide awareness with education, protect the happiness and tranquility of every family, and contribute more to building a better society for mobile travel.