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"the real estate market lacks effective demand, and more forceful policy measures should be introduced to promote the release of rigid demand and improvement demand and increase market activity."

on september 11, the plenary session of the "2024 china top 500 enterprises summit forum" was held in tianjin. the reporter of "daily economic news" learned from greenland group that zhang yuliang, chairman and president of greenland group, who was invited to attend the forum, put forward the view of vigorously developing new quality productivity of real estate during the forum.

he believes that the development of new quality productivity in real estate requires a series of supporting supporting environments. financial institutions should break through the bottlenecks and blockages for the reasonable capital demand of the real estate industry and provide support as much as possible. in order to accelerate the revitalization of existing projects, real estate projects should be allowed to flexibly adjust the nature of land according to market demand and specific conditions, so as to accelerate renewal and improve resource utilization efficiency.

"in accordance with the requirements of digesting existing stocks and optimizing incremental growth, policies should encourage reducing transaction taxes and fees, promote housing replacement, and enhance market prosperity," zhang yuliang believes.

zhang yuliang said that the real estate industry has a long industrial chain and involves a wide range of areas, which is related to the overall economic and social development. it is of great practical significance to adapt to the new changes in market supply and demand and people's new expectations for high-quality housing, vigorously develop new quality productivity in real estate, and use new quality productivity to lead the industry to accelerate transformation and upgrading.

we must adapt to the general environment in which the real estate industry is gradually entering a stage where "digesting existing stock and optimizing incremental growth" coexist, and make great efforts to reverse the previous relatively extensive development model, so that the operation of real estate companies will shift from relying on the dividends of the times such as high economic growth and large-scale industry expansion to relying on accurately grasping the market, innovating product supply, creating excellent quality, strengthening operational management, improving service levels, and increasing technological content.

on the previous day, september 10, he also attended the "china top 500 entrepreneurs high-level symposium" and a local consultation meeting hosted by the tianjin municipal government.

regarding the current problems faced in economic operation, industry development and corporate operations, zhang yuliang suggested that a variety of measures should be taken to strive to stabilize the prices of assets such as real estate and equity, improve social expectations and boost market confidence; adapt to new changes in market supply and demand and the people's new expectations for quality housing, continue to introduce and implement more forceful policy measures, and promote the release of rigid and improved housing demand; support the reasonable capital needs of the real estate industry; eliminate policy barriers, support the revitalization of existing projects and existing resources, and enhance economic vitality; clean up accounts receivable and triangular debts and other issues to improve corporate liquidity.

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