news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

celebrate the country and family together, and have a happy golden autumn! from september 11th to 12th, the large-scale cultural and tourism themed live broadcast event jointly created by the chinese global program center of china central radio and television, the liaoning station of china central radio and television, and anshan city, liaoning province, the china cultural and tourism gala "in china! play like this!" (golden autumn edition) was officially launched. the live broadcast was broadcast simultaneously through the @cctv4, @cctv culture and tourism, @cctv distant home new media matrix and more than 100 cities across the country. heads of publicity and cultural and tourism departments, industry experts, and travel experts from nearly 30 cities in 15 provinces and autonomous regions across the country gathered in the live broadcast room to share popular and practical travel strategies, give out surprise cultural and tourism "fan-favoring" gift packages in multiple rounds, and "one-stop knowledge" of the latest travel service policies in various places, so as to prepare travel strategies for the majority of netizens during the upcoming mid-autumn festival and national day holidays, and provide more abundant and practical travel information and destination choices.

"china cultural tourism festival" flowers bloom all year round, golden autumn is "intoxicating"

mid-autumn festival and national day are approaching. where can you go in the golden autumn tourism season? 30 cities across the country are working together to help you find your favorite tourist city. each city has made a "dedicated" recommendation: come to yichun city, where the oroqen people have good things to share and take you into the fairy tale world of the snowy forest; visit baishan city, where the songhua river and the yalu river are beautiful, and the clear water is fascinating; go to tonghua city, share ginseng-filled mooncakes in the "ginseng hometown" to add joy to the festival; visit songyuan city, where the sound of the horse-head fiddle is melodious, and the aroma of the whole fish feast floats thousands of miles; go to tongchuan city, climb yaowang mountain to experience the charm of traditional chinese medicine culture. the excitement does not stop there. 30 cities across the country have worked together to create a cultural and tourism audio-visual feast. in the golden autumn season, we invite you to enjoy the magnificent mountains and rivers of the motherland.

the two-day long live broadcast was rich and colorful. the host chatted with "cultural tourism managers" from various places about hot tourism topics; the cultural tourism from various places came prepared, and the wonderful special performances were dazzling; the wonderful short videos from various places took netizens to "appreciate" the beautiful mountains and rivers online, and the live broadcast provided the audience with more comprehensive and practical travel strategies and on-site visit experiences from multiple angles, which not only helped the cultural tourism of many places to "go viral", but also demonstrated the rich connotations of more tourist cities.

the director of culture and tourism bureau sincerely invites you to prepare your guide and experience the culture!

the travel guides provided by the live broadcast are rich and practical. heads of propaganda departments, directors of cultural and tourism bureaus, cultural and tourism spokespersons and recommendation officers, and travel experts from all over the country have brought first-hand and verifiable ways to check in. "visiting ma'anshan with the chinese textbook", "visiting the place where the great wall and the yellow river shake hands", "checking in at chagan lake for three meals and four seasons" and other popular cultural phenomena will be concentrated in the live broadcast room. netizens can rest assured to "copy homework" because they can see, touch, eat and experience it.

from ancient building tours in shanxi to industrial tours in liaoning, from river and sea tours in jiangsu to snow-capped mountains in yunnan, the cultural and tourism resources of various regions are all-encompassing and have different styles. sichuan opera face-changing, oroqen folk songs, haimen folk songs, shen embroidery performances and other local art performances and intangible cultural heritage displays were presented one by one in the live broadcast. the live broadcast not only created a joyful and festive atmosphere, but also opened a new window, leading netizens and viewers to perceive the extraordinary charm of china's excellent culture.

30the city is giving away gifts to its fans non-stop, looking for the city’s “lucky fish”!

during the live broadcast, there are a wide variety of recommended products. the program specially set up a "fengwu grand fair" at the outdoor venue of anshan museum, and the host sincerely recommended cultural and tourism products with unique characteristics from all over the country to the majority of netizens. watch the live broadcast and immerse yourself in the good products from all over the country, which is amazing and surprising!

the event also opened a second live broadcast room on the @cctv culture and tourism weibo platform, and the "favor fans" welfare distribution that is popular among netizens has been launched again. the 30 cities participating in the live broadcast have brought golden autumn "favor fans" welfare gift packages. from day to night, multiple rounds of "favor fans" welfare are uninterrupted! come to the live broadcast room and participate in the interactive tasks, you will be the next "lucky fish"!

to help local cultural tourism deeply explore local characteristics, the chinese global program center of cctv has played its own communication advantages and successfully created the cultural tourism ip "china cultural tourism carnival" "in china! play like this!" during the 2024 spring festival. directors of cultural and tourism bureaus from more than 70 cities across the country gathered in the live broadcast room and promoted their respective city culture and tourism resources in the form of a unique "small composition", creating a cultural tourism live broadcast event with profound cultural heritage. the live broadcast has reached 500 million people in total, and the number of views of live broadcasts and related short videos on the entire network has exceeded 50 million. based on the success of the new year's live broadcast, the chinese global program center has deeply explored the cultural value of the ip of cctv's "china cultural tourism carnival" and once again launched the "in china! play like this!" golden autumn edition, with rich cultural and tourism activities, to celebrate the country and spend a happy golden autumn together.

celebrating the mid-autumn festival and welcoming the national day, as this long holiday is about to begin, the china cultural and tourism festival "in china! play like this!" golden autumn edition invites you to gather in anshan, waiting for you to come to "liao"!