why is star era et so charming? its emotional value is overwhelming and it surpasses all other players
2024-09-11
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this year, chery group has been receiving good news frequently. in the latest fortune global 500 list, chery holding group ranked 385th with an operating income of us$39.0917 billion. this is not only a high recognition of chery group, but also reflects that its products have won the recognition of the market and consumers. thanks to the precise layout and innovative practice of the multi-brand strategy, chery group has four major brands, chery, xingtu, jietu and icar. with technology as the root and users as the basis, it creates more high-quality products and services for global users. among them, the xingtu brand is the epitome of chery's technology and is known as chery's "top of the pyramid". the new top product launched this year, xingtu xingjiyuan et, is not only a representative of chery group's "upward, new and future", but also the latest achievement of technological innovation, system innovation and user concept innovation, which will continue to help chery automobile achieve brand upward development.
good news comes frequently, the total delivery of star era et exceeds 10,000
in addition to the good news of entering the fortune global 500, a set of dazzling figures caught our eyes in the latest sales report released by the group: from january to july, the group's cumulative sales volume reached 1,296,380 units, a year-on-year increase of 45.4%, and its new energy, fuel vehicles, exports, and domestic sales all rose. among them, the xingtu brand fully demonstrated its strong potential for growth, with sales of 14,443 units in july, a year-on-year increase of 26%, and cumulative sales of 68,890 units from january to july, a year-on-year increase of 28.3%, achieving positive year-on-year growth for 7 consecutive months. the eye-catching xingjiyuan et achieved a total delivery of more than 10,000 units. from 1 to 10,000, xingjiyuan et took less than 3 months, which fully verified the affirmation of the market and consumers.
on august 6, the 10,000th new star era et was officially delivered at chery intelligent manufacturing plant 1. yin tongyue, chairman of chery automobile co., ltd., personally delivered the car to the 10,000th owner of the star era et, mr. deng fuqiang, founder and chairman of hewei technology, and visited the factory together to witness the intelligent manufacturing strength from a piece of steel plate to a complete vehicle. mr. deng, a top student of tsinghua university, said that he chose the star era et because many alumni changed to new energy models. the previous tests of the star era et aerial crane left him with a good impression and he believed in the product quality of this car. indeed, more and more people from tsinghua and peking university choose the star era et model, and the market sales performance reflects the market's high recognition of the star era et.
sticking to its original aspiration, star era et challenges the limits to build a better car
although it has entered the fortune global 500, a journey of a thousand miles begins with a single step, and a great victory cannot be achieved without the accumulation of small victories. as a flagship product that inherits chery's 27 years of accumulated technology, the star era et is produced in chery's intelligent manufacturing factory 1, which integrates "intelligence + networking + electric + green". with the intelligent manufacturing production system and comprehensive and strict quality inspection standards, it not only realizes digital and intelligent full-process manufacturing, but also realizes the full-process monitoring of production and quality control, achieving the "chery speed" of one car off the line in one minute. the powerful delivery capabilities of high-end electric suvs and the priority supply of high-end technologies guarantee the reliable product quality of the star era et, so that every consumer can buy it with confidence.
of course, delivery is not only the delivery of products, but also the delivery of value. with the "five super" product strengths of super endurance, super safety, super comfort, super driving control and super intelligence, it brings users an all-round "super" experience. it is built on the advanced e0x native high-end electric platform, equipped with catl super-charged batteries and high-efficiency range-extending dedicated engines, providing you with a super endurance experience and saying goodbye to mileage anxiety. in terms of comfort, zero-gravity seats and 23 speakers with a peak power of 2880w bring ultimate comfort, and the spacious cabin space allows you to enjoy the riding experience. the super driving control system adopts the front high-end double wishbone, ias intelligent air suspension, and cdc electromagnetic vibration reduction system, allowing you to enjoy the ultimate control pleasure. in terms of intelligence, it is equipped with eea5.0 electronic and electrical architecture and nep full-scenario driving assistance system to ensure driving safety. most importantly, star era et meets the global five-star standard in safety performance, and the use rate of high-strength steel and aluminum in the body reaches 88%, providing perfect protection for you and your family.
in addition to reliable quality control and product quality, the hot sales of star era et are also inseparable from the original intention of "people-oriented". from the launch to the delivery of thousands of units, and then to the arrival of new cars in thousands of cities and the delivery of tens of thousands of units, in less than 3 months, star era et has completed the leap from 0 to "ten thousand", and its strong system strength allows users to "no longer have to wait". it is worth mentioning that star era et puts users first, and its meticulous service quality has also won the support and trust of a large number of users. in the 2024 independent brand sales satisfaction study released by jd power, a leading global consumer insight and market research organization, chery brand won the first place in independent brands, and xingtu brand score also ranked third in the overall list, winning the recognition of many consumers. star era et will also always inherit the brand gene, adhere to the user-centric approach, surprise users, satisfy users, and win user trust, striving to bring users a new experience of smart and convenient car use that is leading in its class.
for chinese auto brands, the success of a single brand and product does not happen overnight. brand upgrading is the most fundamental pursuit of long-termism, and it is also chery's strategic requirement and way of survival. in the 27 years since its establishment, all chery people have achieved the "impossible" time and time again with their continuous efforts. in the journey of brand building, chery is interpreting the value of long-termism with practical actions, leading chinese auto brands to develop upward and move to the center of the world stage. as a blockbuster product of chery, star era et will also be in the next "100,000" and "1 million" deliveries. through its excellent product strength and reasonable pricing strategy, it will successfully gain wide recognition in the market, become a leader in the wave of electrification, and continue to help the brand move upward.
