feicheng: live streaming "express train" helps good products "go viral"
2024-09-11
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"my dear friends, link number 1 is our local authentic buddha peach. this variety of peach has a rich aroma and the juice is as sweet as honey. it is the only kind of peach whose flesh can be drunk with a straw! eat the fruit in autumn and don't take medicine. if you like it, you can place an order directly on the small yellow car..."
in the golden autumn, it is the season when feicheng buddha peaches and various mountain products are put on the market in large quantities. at the taozi girl ecological farm in taoyuan town, the fragrant buddha peaches are hanging on the branches. yin liyun, a "new farmer", is tasting the peaches in the live broadcast room, talking about the characteristics and promoting the base's buddha peaches, peach gum, kiwi fruit and other agricultural products. the anchor's sincere personality, real scenes and down-to-earth explanations attracted a large number of fans to interact. after a live broadcast of just one hour, the product transaction amount reached more than 10,000 yuan.
in the era of e-commerce, mobile phones have become "new agricultural tools" and live broadcasting has become "new agricultural work". in the live broadcast room, the planting scenes of fruits, pears and peaches are directly facing the consumer group, and the conversations are full of real fireworks and vitality. in feicheng, the peach capital where the fragrance of buddha peaches spreads, the publicity advantages of the internet have effectively promoted the influence of the buddha peach brand. while bringing significant economic benefits to the farm, it has also driven offline sales. many tourists from the surrounding areas come to pick the fruits on site.
taoyuan town is the main production area of feicheng peaches, with a planting area of more than 10,000 mu. in recent years, the town has seized the opportunity and actively "connected to the internet", organically integrating traditional agricultural planting with e-commerce live broadcasting. at the same time, through the government's support, the participation of strong village companies, and the help of new farmers, it has opened up a new sales channel for surrounding agricultural products.
this year, yin liyun, a "new farmer", cooperated with the cooperative led by the beitai village branch where the company is located to establish the "peach + mountain goods" industrial alliance area. the area has built an 800-square-meter comprehensive exhibition and sales demonstration park, including the feicheng peach specimen museum, the industrial alliance party building position, the peach tasting room, the live broadcast room, the outdoor k-bao paradise live broadcast base, the 80s and 90s memory museum, and the internet celebrity training base. at the same time, a professional e-commerce sales team was established, and the "laosengtai" and "peach girl" trademarks were registered. based on the rich feicheng peach resources and the surrounding advantageous resources, all local specialties were "put on the cloud". the products cover more than 50 kinds of fresh nuts, grains, and agricultural and sideline products such as feicheng peaches, walnuts, millet, beans, sweet potatoes, wild vegetables, honey, fruit and vegetable noodles, salted duck eggs, walnut oil, and peach gum. through village-enterprise cooperation, e-commerce sales, and sharing of the dividends of peach industry development, the development of surrounding industries has been driven, helping the people increase their income and become rich, and the annual online sales have exceeded 5 million yuan.
"in the next step, we will carry out e-commerce training activities, continuously cultivate local live broadcast talents such as village cadres and internet celebrities, and continuously improve online sales capabilities, so that taoyuan's good products can go nationwide." said zhao jing, deputy secretary of the taoyuan town party committee and mayor.
(reporter cao rufeng of dazhong news, correspondents ji zongyu, liu juan and wang junyao)
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