news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

【film and tv review】

during the olympic games, live broadcasts of various events became popular on television and online audio-visual platforms; online live broadcasts such as "china festivals" joint integrated media live broadcast and "zhihu answers adventure night 2024" were selected into the list of outstanding works in the state administration of radio, film and television's excellent online audio-visual works selection activity in the first quarter of 2024. recently, related news about live broadcast programs has frequently appeared, attracting the attention of the industry.

in the early days of traditional television and online live broadcasting, live broadcasting was common. in 1958, beijing television, my country's first television station, began experimental broadcasting. since there was no television recording equipment and film was relatively expensive, the programs broadcast by the television station were all live broadcasts at the beginning. later, with the advancement of technology, tape recorders appeared, and television stations entered an era where recorded broadcasting was the main mode. live broadcasting, as the "highlight" to attract audiences and increase ratings, was used for large-scale events and major events at specific times, such as the spring festival gala, the olympic games, and the finals of various variety shows, to create a sense of presence and ritual through real-time communication. since the 21st century, with the in-depth development of media convergence, online live broadcasting technology has become more and more mature, greatly reducing the technical threshold for live broadcasting. many television and online programs have taken this express train and used online live broadcasting technology to upload content to websites in real time for people to watch, broadening the content dissemination channels.

in recent years, with the vigorous development of online audio-visual, a new type of program has emerged: live broadcast programs. in this type of program, program content and live broadcast technology are no longer physically superimposed, but the various interactive features of online live broadcast technology are embedded in the logic of program content creation, allowing technology and content to produce a "chemical reaction".