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phoenix technology news: on september 10, phoenix technology and other media had a chat with zhang chaoyang, founder, chairman of the board and ceo of sohu, who holds a doctorate in physics. are short videos and live broadcasts still a hot topic? zhang chaoyang believes that the current development momentum of social platforms is still strong, and their growth potential may even surpass the field of artificial intelligence. he emphasized that the development of artificial intelligence is still in its early stages, while the social field is at the center of rapid development.

as for what content creation tracks are still promising, zhang chaoyang pointed out that several areas are particularly popular on the internet. these include humorous short videos, professional dance content, whether it is traditional folk dance or kpop dance cover from south korea, and hanfu culture.he stressed that in order to stand out in these fields, anchors need to have certain specialties.

zhang chaoyang said, "i don't advocate that you become a food broadcaster. some food broadcasters have weight problems due to overeating." he suggested that you can consider becoming a live broadcaster in the tourism field. at the same time, zhang chaoyang believes that the live broadcast content in the field of history is quite attractive. currently, the highest-paid anchor on the platform is the anchor who specializes in the field of history. he mentioned that teaching history knowledge, mathematics, physics and chemistry and other subjects is also a good choice, but if the content is too profound, it may make it difficult for the audience to understand.zhang chaoyang emphasized that the current trend is to transfer content that people are interested in in the real world to the internet. as long as the anchor has passion and expertise in a certain field, he or she will eventually be able to get corresponding rewards.

summary of key points of the conversation:

1. where lies the future vitality and potential of knowledge live streaming?

2. what does zhang chaoyang think of apple’s innovation?

3. what does zhang chaoyang think of the current trend of short videos and live broadcasts? is it still a hot topic? in which sectors are there still opportunities?

4. what is the potential of short dramas? how is sohu video's layout of micro short dramas going?

the following is a transcript of the conversation between zhang chaoyang, founder, chairman of the board and ceo of sohu and a doctor of physics, and phoenix technology (part of the conversation has been deleted):

media：where do you think the vitality and potential of knowledge live streaming lies in the future? how does sohu use artificial intelligence and big data to improve the quality, user experience or interactivity of popular science live streaming?

zhang chaoyang:i insist on doing live broadcasts, which has inspired many people to do live broadcasts. i believe that in the era of video self-media, if everyone has a passion or a skill in a certain area, or has developed a skill through long-term live broadcasts, they should become a broadcaster, which is called up master in other places or on youtube. the form of knowledge dissemination in our era has changed, including the change in the content publishing industry. in the past, many scientific research may have been published in professional magazines first, and many professors wrote articles or books. now many professors, including professors in many universities in the united states, first open videos on their own youtube, and directly put the courses they teach online, or some researchers publish their research on the internet first, so that netizens can comment and participate in discussions. we are gradually experiencing the changes of the times, and there is a great prospect. i encourage everyone to have a skill and a passion in one aspect to appear in front of the camera. sometimes you don’t want to appear in front of the camera, and there is also voice live broadcast. the product podcast has just been launched. if the voice is good, it is also a skill. it can also be said that this is more promising.

in terms of technology, the development of ai can only be said to be auxiliary. we have already done digital ai anchors, but people still want to hear real voices. for example, sohu sports used digital people to broadcast the paris olympics. the advantage is that it is always on the air, and there is no need for real people to work 24 hours a day, but it is just reporting on information. people still want to hear real voices on the internet. sohu news has also done a lot of tts voice broadcasts. people still like to listen to real people, so we have launched real people broadcasts. ai does help with subtitles for physics classes. there are very complicated formulas below, and ai can write subtitles through learning, and there are also english translations. ai can help. ai is still helpful for live broadcasts as a tool to help us do live broadcasts or short videos.

media：today, the hot topic of apple 16 was released. everyone complained that apple's squeezing of toothpaste was exhausted and ai was half-finished. what do you think of apple's innovation? at this moment, huawei's tri-fold phone was also released. will you buy huawei's tri-fold phone?

zhang chaoyang:i will try both. the foldable phone is pretty good to use, no comment on this, i actually use both.

media：in recent years, lei jun is now making cars, and robin li is working on new things in ai, which are now quite popular or on the cusp of the trend. i am curious about whether you have any new thoughts on company strategy in recent years?

zhang chaoyang: our broadcaster conference is the launch of lei jun’s su7, and our strategy is our video social networking.

media：hello, charles. as a broadcaster, you are also a physical internet celebrity. what do you think of the current trend of short videos, including live broadcasts? is it still a hot topic? in which tracks are there still opportunities? the second question is that we have been talking about the broadcaster conference, including the attention flow. what kind of relationship do you think should exist between the platform and the creators?

zhang chaoyang:the first question is, yes, it is still a hot topic. i even think that the hot topic of social platforms is even bigger than ai. it is not over yet. ai has just started, and we are still in the eye of the storm of social media. our attention stream platform provides hosts with a relatively good share or subsidy. there is profit in the business of video attention stream. we hope that under the current economic trend, many young people can earn extra income by operating in the attention stream.

which content creation tracks still have opportunities? our platform can make money based on your playback volume and the number of times your ads are seen. as long as your content is loved by people, can be viewed by many people, or you are very social with others, you are an e-person who contacts others all day, and your traffic is large, you can get considerable income. at present, one of the more popular tracks in our tracks is funny short videos, and there are also vertical dances, whether it is folk dances or kpop cover dances from south korea, and hanfu. whatever is popular offline, do it, but you must have special skills. i don’t advocate that you do food broadcasting. today i saw news that a food broadcaster ate himself so much that he was very fat. food broadcasting should not affect health. you can be a travel broadcaster. literature and history broadcasters are pretty good. our highest-paid one now is a literature and history broadcaster. speaking of history, of course, mathematics, physics and chemistry are also good, but mathematics, physics and chemistry are too advanced. for example, my physics class is completely incomprehensible. many people watch it, and no one can understand it. now it is equivalent to moving all the directions that people are interested in in the real world to the internet. as long as you are particularly passionate about a certain aspect and have special skills, you may get corresponding rewards in the end.

media：micro short dramas are developing very fast now, and many celebrities and traditional broadcasters have joined this industry. i remember that you mentioned at the sohu finance forum last year that you are particularly optimistic about the short drama market, and you just mentioned some micro short dramas on sohu video. from the perspective of internet media, where do you think the potential of short dramas lies? how is the progress of sohu video's layout of micro short dramas?

zhang chaoyang:now many people watch vertical screen short dramas on sohu video, and it is free, which is very important. we are exploring another model of micro short dramas. it is the only exploration, and it is developing well. the popularity of micro short dramas is a process of further production and marketization. one reason is that people spend too much time on short videos. people's attention is too rich in the real world. it can make me immerse in a 30-minute episode to watch a long drama. ten or twenty episodes, i will be dragged to watch a long drama. i would rather watch short videos on social media, or chat with people on social media. it is more interesting and interactive, rather than immersing in the drama. the market for watching long dramas is shrinking, but people's nature for stories, people want to listen to stories, listening to stories is human nature, and it will not end. the current model of short dramas is still stories, but they are very short. you can watch an episode in a few minutes when you have time. the creation cost is also relatively low. the production of content will not be controlled by a few large producers or a few famous directors or a few producers, but by a large number of short dramas. it is also a market-oriented process, rich and colorful, and will continue to be popular.

media：what are the differences between the two product forms of sohu video follow stream and sohu news timeline? what are the obvious characteristics of content ecology and user value?

zhang chaoyang:sohu video follow stream is a video-based social networking service. timeline is a product based on the sohu news client, which is a social or interactive product with pictures and texts. it can be understood as twitter. it is difficult to understand what sohu video follow stream is. it is an innovation, not youtube or twitter. it is unique. there is a demand for both. video follow stream is very lively. everyone is sharing their lives happily. there are all kinds of dancing, singing, and lecturing. timeline is more serious. everyone is discussing some serious issues. this demand also exists and is particularly consistent with sohu news.

media：most people, especially those who enter the workplace and join internet companies, may accept this kind of step-by-step and multi-frame management. you mentioned earlier that the times have changed. it is the era of short videos and broadcasters. the way people do things has also changed. from the perspective of internet companies, will this bring a new era in management? have you made some small changes or attempts based on your experience in this regard?

zhang chaoyang:as for the development direction of internet companies as products, i have said before that we should look at data every day in the near term and theory in the long term. theory determines the long-term direction, and the specific daily practical operation data determines how you actually take action every day. for example, in terms of theory, one of the theories is the essence of the internet. i have always believed that the essence of the internet is that it is a popularization of content generation and occurrence. this is the theoretical level. i think we must do social networking. this is the essence and the theory. the current timeline and attention flow are the result of my seven years of hard work, or even earlier. 20 years ago, i believed that social networking was very important, from the acquisition of chinaren, to baishehui, to weibo, this is the theory.

how to do it every day, you need to look at the data every day. if you blindly complete your kpi without theoretical guidance and blindly let the data take you away, you may end up doing it wrong. who would have thought that the threat to search now is xiaohongshu? you have to study this theory. companies are like various beasts in the african wilderness, suddenly occupying various territories. you can't perceive it, so you have to study what's going on. the threat of live streaming to taobao, the downgrade of consumption and the rise of pinduoduo, there are logics behind many things, you have to study these big directions.

as for personal entrepreneurship, self-media now does provide everyone with many possibilities. the current direction is that you have to start, gradually explore the direction in the attempt, you have to start, first have an account, first post videos or texts, first interact, find feelings, feel the feeling, and find your own strengths. people say that "i was born to be useful" is really realized in the era of video self-media. kpop and dance are very popular vertical categories in sohu video. but 20 years ago, if you learned to dance, you could only dance with singers in the end. on the stage, there were only singers singing or actors acting, and you could only dance behind them. even if you danced well, you didn't have the high income of broadway in the united states, where all 360 lines are very powerful and you can appreciate operas. china doesn't have these things. you can only dance with others, like green leaves accompanying red flowers. now with video self-media, i suddenly found that learning to dance is very popular. many dancers have become big internet celebrities through self-media performance. i was born to be useful. now the self-media era has really opened up many new opportunities for each of us.