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in times of adversity, heroes are revealed. in the current market environment where attention resources are becoming increasingly scarce and content consumption is constantly calling for upgrading, youku, as an industry practitioner and defender, continues to focus on originality and continuously increases the creation of high-quality variety shows. in today's heavy release of the 2024 autumn collection variety show list, there are not only the three major hits at the beginning of 2024: "infinite beyond class 3", "cat in the box 2", and "this is my island 2", as well as the strong return of many top ace variety shows such as "mars intelligence agency 7", "this! street dance 7", and "let's fall in love 6", "cool variety show" has launched a total of 36 variety shows in the five sub-tracks of happy comedy, film and drama performance linkage, game entertainment, youth pioneer, and life emotion, to meet the test of the content consumption market with an all-out attack.

the return of hits and top variety shows boost confidence

from "infinite beyond class 2", which continues to dominate the top of the third-party statistical platform list, to "cat in the box", which has over 4.15 million reservations at its launch, breaking youku's variety show reservation record, and "this is my island", which had over 10,000 views on youku within 38 hours of its premiere, becoming youku's first variety show with over 10,000 views in 2024, this year's three consecutive hit variety shows at the beginning of the year have confirmed the power of content and model innovation. in this autumn's program list, these three variety shows that boost industry confidence are prominently listed: "this is my island 2" seven passionate teenagers will step out of the island and transform into "destined people" with the other four resident mcs to retrace the journey to the west to obtain buddhist scriptures, showing the "eighty-one difficulties" of contemporary people while also looking for a "pass" to solve social dilemmas; "cat in the box 2" new and old players re-enter the game to revitalize the acquaintance network, and the level-breaking game is both heartfelt and emotional; "infinite beyond class 3" top producers re-form a group to lead the new season of beyond class artists to set off again.

in addition, the "cool variety show" also shows patient capital. the long-running and new head variety shows such as "mars intelligence agency 7", "this! street dance 7", and "let's fall in love 6" that have accompanied the audience for many years are also full of highlights: the online variety show og "mars intelligence agency" has upgraded the well-known label battle. xue zhiqian, who officially took over the position of "director", led the mars ace team to face various label bigwigs and laid out the happy comedy track in advance; "this! street dance 7" label season started the top street dance label peak battle, and the champions of previous seasons competed with major players for china's no. 1 street dance label; "let's fall in love 6" focuses on "those who can't fall in love meet those who are very good at falling in love", and jointly start a journey of vows across borders to see who is hooked on and off the screen. these head variety shows that cover the general public and focus on circle culture inspire creation with innovation, burst out fresh social value and emotional value with creation, and bring users a diverse content experience.

being funny is the core competitiveness

as an important outlet for relieving emotions and life pressure, the comedy track is undoubtedly the main battlefield for close combat among major platforms this year, and it is also the main battlefield for content "involution". in the "cool variety show" film list, the ace return of "mars intelligence agency 7" takes the label war as the upgrade point, focusing on bringing joy to users, and "the glory of comedy", "the burglar conference" and "i can't hold it anymore" to fully meet the audience's emotional needs for "laughter": "the burglar conference 2024" is an outdoor crosstalk comedy reality show in cooperation with youku and deyun club. the top crosstalk actors of deyun club went to major cities across the country to walk the streets and perform crosstalk on the spot; the original scene comedy variety show "i can't hold it anymore" brought together song muzi, he wenjun, dasuo, and li fei, four "sunny cool guys", focusing on the working soul of migrant workers in the form of comedy interviews and short films, and conveying sunshine and rejection of emo; "the glory of comedy" has recruited four top comedy stars to face hundreds of comedy geniuses to compete, incubating and cultivating the core creative team of the annual comedy film.

it can be seen that the layout of "kukuzong" in the happy comedy track is based on the output of high-quality and innovative content. while focusing on bringing joy to the audience, it also pays special attention to the long-term cultivation of the industry. the pain points of comedians' career prospects in the past have long plagued the development of the industry. "kukuzong" provides newcomers with a platform for training and growth to stand out, helping comedians realize their personal values ​​while also promoting the positive development of the industry.

dream linkage, cross-border this time is playing zhen

the film, drama and variety show linkage track is one of the biggest highlights of youku autumn festival, and it is also the track that is currently most expected to be a big hit by the outside world. when the top resources in different fields achieve a "dream linkage", "the audience is ecstatic" is not just a simple online joke. in this list of films, the film, drama and variety show linkage track also has the largest lineup.

including the "twelve years of zhen love" ceremony, classic derivative works such as "drama has response. spring flower flame", as well as programs in different forms such as "action! extreme notice", "drama good songs 2", "drama has response", "direct to weekend", and "infinite beyond class 3" that realize the linkage between film, television, drama and variety shows, developing classic film and television ip from different angles, and creating new ideas for the linkage between film and variety shows for the variety show market beyond "acting variety shows", and also demonstrating youku variety's high level of cognition and insight into movies, dramas and audiences, and its industry-leading content integration and development capabilities.

get rid of the class atmosphere, travel more and you won’t go crazy

while taking into account the popular hits, there are also niche vertical variety shows on the "cool variety" list, which meet the emotional needs of the audience from different dimensions. especially in the context of the explosion of the cultural and tourism market, the appearance rate of cultural and tourism variety shows is also not low: "chasing the sun" focuses on africa, and huang xiaoming and his group's self-guided tour focuses on "just live"; huang zitao, the "dominant boss" who has ended the "dian crazy" trip, will go to a place with few people but beautiful scenery with his old friends to continue "follow me 2"; and "good friends' weekend 2025", "unfamiliar with the place", "all destinations" and many other programs open up the various forms of tourism, leading the audience to meet the beautiful outdoor scenery while also meeting the real self.

the release of the autumn series list is not only a further consolidation of youku's variety show strategy direction, but also a recovery of the results of the content sown in the spring series. by adhering to the head strategy, youku variety show will work hard on the five major tracks in order to bring more entertainment works to the market, customers and users.