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byd (002594), the "big brother of new energy vehicles", has now increased its holdings by a large amount.

on the evening of september 10, byd issued an announcement that a number of the company's senior executives and core personnel recently increased their holdings of 142,000 shares of the company through centralized bidding transactions, with a total increase of 35.4536 million yuan.

specifically, the main shareholders of this increase include senior vice president luo hongbin, senior vice president and chief financial officer zhou yalin, senior vice president yang dongsheng, vice president luo zhongliang, vice president li wei and other five senior executives, as well as 33 other core personnel. among them, luo hongbin and other five senior executives increased their holdings from september 2 to september 9, with a cumulative increase of 14.6572 million yuan; the other 33 core personnel increased their holdings by 20.7964 million yuan.

byd said that the above-mentioned personnel increased their holdings based on their confidence in the prospects of the new energy industry and the company's future development under the country's "dual carbon" goals, and they continued to be optimistic about the long-term investment value of the domestic capital market.

in the secondary market, during the period of executive share purchases, byd's stock price remained stable and rose, with the latest closing price at 249.65 yuan per share, with a market value of 726.298 billion yuan.

behind the increase in employees' holdings is byd's impressive performance. in the first half of this year, byd recorded revenue of 301.127 billion yuan, a year-on-year increase of 15.76%, and net profit of 13.631 billion yuan, a year-on-year increase of 24.44%; non-net profit was 12.315 billion yuan, a year-on-year increase of 27.03%.

in terms of breakdown, both byd's two major business segments, automobiles and mobile phone components, achieved growth. among them, the revenue of automobiles, automobile-related products and other products was 228.317 billion yuan, a year-on-year increase of 9.33%; the revenue of mobile phone components, assembly and other products business was 72.778 billion yuan, a year-on-year increase of 42.45%.

byd has always been ahead of the industry in cost control. in the first half of this year, the company's comprehensive gross profit margin was 20.01%, an increase of 1.68 percentage points year-on-year. among them, the gross profit margin of automobiles and automobile-related products reached 23.94%, an increase of 3.27 percentage points year-on-year.

in terms of sales, according to data from the china association of automobile manufacturers, in the first half of 2024, byd's new energy vehicle market share further increased, retaining the title of domestic automobile sales champion and firmly ranking first in global new energy vehicle sales.

according to the production and sales express data, byd's cumulative sales of new energy vehicles from january to august this year were 2.3285 million units, a year-on-year increase of 29.92%. among them, the sales of pure electric passenger cars were 1.0046 million units, a year-on-year increase of 11.97%; the sales of plug-in hybrid passenger cars were 1.3142 million units, a year-on-year increase of 48.3%.

at present, going overseas has become an important business growth point for byd. in the first half of this year, byd exported a total of 203,000 vehicles, a year-on-year increase of 173.8%. at present, the company's business has covered 88 countries and regions and more than 400 cities around the world, and has passenger car production bases in thailand, brazil, hungary, uzbekistan and other places.

at the end of july this year, byd announced a multi-year strategic partnership with uber, an international mobile travel and delivery technology company, to launch 100,000 new byd electric vehicles in key markets around the world. the cooperation will start in europe and latin america and gradually expand to the middle east, australia and new zealand.

it is worth mentioning that, in the context of slowing market growth, major automakers are constantly engaging in price wars to compete for market share. in terms of market competition strategy, byd was the first to propose "same price for oil and electricity", which has evolved to "lower price for electricity than oil" since this year, and is regarded as the "king of volume" in the industry.

li yunfei, general manager of byd's brand and public relations, previously said that byd's "success" is more reflected in technological innovation, economies of scale and product quality.

on february 19 this year, the starting prices of byd's qin plus dm-i honor edition and destroyer 05 dm-i honor edition were reduced to 79,800 yuan and 71,900 yuan respectively. the prices are already lower than the suggested prices of many fuel vehicles of the same level.

recently, byd has seen price cuts on many of its models. on july 29, byd's fangcheng bao announced its brand's first anniversary renewal strategy, with the "bao 5" model launching a new price range of 239,800 yuan to 302,800 yuan, a reduction of 50,000 yuan from the official guide price range when it was officially launched on november 9, 2023.

on september 10, the company's best-selling model, the 2025 byd han, was launched. the dm-i (plug-in hybrid) version starts at 165,800 yuan, 4,000 yuan cheaper than the previous honor version; the ev (pure electric) version is 4,000 yuan to 14,000 yuan cheaper than the honor version. it is reported that the 2025 byd han is equipped with the fifth-generation dm technology and dipilot 300 advanced intelligent driving.