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the "original cut beef rolls" sold by xiao yangge were actually spliced ​​together, and the manufacturer was fined 500,000 yuan

2024-09-10

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on september 9, wang hai, a well-known professional counterfeiter, posted an administrative penalty decision on social media, revealing that a "raw beef roll" sold by the anchor "crazy little yang" was actually spliced ​​beef with water and reagents, and called on little yang to compensate consumers 42 million yuan. the administrative penalty decision showed that the food supplier was fined 500,000 yuan. some netizens also asked whether hefei three sheep network technology co., ltd., where "crazy little yang" works, should also be subject to administrative penalties?

on september 10, xiaoxiang morning news reporter called hefei municipal market supervision administration and high-tech zone market supervision administration, but both failed to confirm this. however, hefei municipal market supervision and administration staff said that if an enterprise has received administrative penalties, it will generally be reflected in the national enterprise information disclosure system. after checking the system, the reporter found that sanzhiyang has not received any administrative penalties in more than three years since its establishment.

the original cut beef rolls sold by xiao yangge were actually spliced ​​together, and the supplier was fined 500,000

on september 9, professional counterfeiter wang hai released a video saying that "xian duo yu" promoted by crazy brother yang was fined 500,000 yuan for fake original cut beef rolls, and 42,000 consumers were deceived. according to the rule of refunding one and compensating ten, it needs to compensate 42 million yuan to consumers.

wang hai also posted an administrative penalty decision issued by the market supervision administration of qingshan district, wuhan city, which recorded the details of the illegal facts involved in the case.

a reporter from xiaoxiang morning news obtained the full text of the penalty decision from the website of the state administration for market regulation.

the documents show that from december 5 to 10, 2023, the qingshan district market supervision administration received and accepted a large number of complaints and reports that the beef rolls and mutton rolls sold by hubei xianduoyu network technology co., ltd. through the douyin online store were not the "original cut" beef and mutton as claimed, and were suspected to be synthetic spliced ​​meat.

after investigation, it was found that the party signed an online promotion service contract with hefei three sheep network technology co., ltd. on november 24, 2023, agreeing that the anchor "crazy little yang" under his name would promote the party's "xian duo yu australian grain-fed beef roll 4 jin" from november 25, 2023 to february 20, 2024, with a sales unit price of 89.9 yuan. and it was determined that the product implementation standard of "xian duo yu australian grain-fed beef roll" was gb2707 (the implementation standard for original cut meat).

after the parties signed the online promotion service contract, they looked for a manufacturer and agreed to produce quick-frozen prepared foods whose ingredients included beef, water, and a compound moisture retainer.

on november 25, 2023, the anchor crazy xiao yangge launched a douyin special to promote the "xian duo yu australian grain-fed beef roll 4 jin". during the live broadcast, he claimed that the product was original cut meat and not conditioned meat, and used the words "no synthesis, no water injection, no splicing, no pickling, and zero additives". at the same time, through the douyin account of hefei three sheep network technology co., ltd., through live broadcast trailers and product display windows, the "australian grain-fed beef roll" it operates is promoted and sold on the product details page as "original cut meat", and the words "no synthesis, no water injection, no splicing, no pickling, and zero additives" are also used. the above sales volume totaled 42,811 orders, and the total sales amount was 3,871,607.18 yuan.

upon investigation, it was found that the party concerned had obtained a competitive advantage in its products by unfair means, violating the provisions of article 8, paragraph 1 of the anti-unfair competition law of the people's republic of china.

the bureau believes that the party was fully aware that the ingredients of the "australian grain-fed beef rolls" commissioned for production contained beef, water, and compound moisture retainers, but promoted "original cuts of meat" on its douyin store, live streaming promotions, and product details pages, focusing on promoting the "no additives" attribute. subjectively, it had the intention to mislead consumers; objectively, it has caused consumers to make wrong judgments. the party has obtained a competitive advantage in its products by unfair means, which has violated the provisions of article 8, paragraph 1 of the anti-unfair competition law of the people's republic of china.

in view of the fact that the party actively cooperated, provided relevant materials, removed the products involved in the case from the shelves in a timely manner, and cooperated with the bureau to properly handle consumer complaints during the investigation, comprehensively considering the facts, nature, circumstances, degree of social harm and subjective fault of the party's illegal behavior, in accordance with articles 5, 6, and 28 of the administrative penalty law of the people's republic of china and article 20 of the anti-unfair competition law of the people's republic of china, the party is ordered to correct the illegal behavior immediately and the following penalties are imposed on the party: a fine of rmb 500,000.

three sheep has no record of any market supervision penalties in the three years since its establishment

xiaoxiang morning news reporter noted that the video footage circulating on the internet showed that when xiao yang was promoting the beef roll, he advertised that the beef roll was real original cut beef, "not spliced, not watered, not pickled", etc. wang hai questioned that at such a cheap price, wouldn't xiao yang know that it was not original cut beef?

some netizens also raised the question of whether hefei three sheep network technology co., ltd., where "crazy little brother yang" works, should also be subject to administrative penalties?

after the incident, staff from the qingshan district municipal supervision bureau of wuhan city told the media that the 500,000 yuan fine on xian duo yu was true. as for whether the three sheep were punished, the staff said that the three sheep were not in the jurisdiction and they had no power to punish them.

the manufacturer of the "yuhuiyuan meicaikourou" promoted and sold by three sheep was anhui donghui food technology co., ltd., which was exposed by the "3.15" evening party. the company was investigated for producing caotourou meicaikourou products. however, lu wenqing, co-founder of three sheep, recently said that three sheep "has not been punished by any relevant department for this incident."

a market supervision and management staff member of hefei high-tech zone said in an interview with the media that the main reason why three sheep was not punished was that consumers purchased pork with preserved vegetables in the three sheep live broadcast room, the manufacturer was donghui food, and the recipient was (wuhan) xiaocheng youxuan, and "three sheep was just an advertiser."

on september 10, a reporter from xiaoxiang morning news called the high-tech zone market supervision administration regarding the matter. the staff member said that they were only responsible for taking notes and someone would provide answers, but as of press time, the reporter had not received any reply.

a staff member of the hefei municipal market supervision administration office said that it is not yet clear whether three sheep has been subject to administrative penalties for this incident, but in general, the penalty information of an enterprise can be queried in the national enterprise information disclosure system.

the "regulations on the publicity of administrative penalty information of market supervision and administration" also stipulates that the relevant information of the market supervision and administration department on administrative penalty decisions made in accordance with ordinary procedures should be recorded in the national enterprise credit information disclosure system and announced to the public.

the reporter checked the national enterprise information disclosure system and found that hefei three sheep network technology co., ltd. has not had any administrative penalty records since its establishment on march 18, 2021.

xiaoxiang morning news reporter cao wei