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intangible cultural heritage of pulu is revitalized at the plateau show

2024-09-10

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at the foot of the plateau, amidst the waves of barley and wheat, pulu has transformed into fashionable clothing, attracting the attention of chinese and foreign guests and online viewers at the show at an altitude of about 4,000 meters. on september 8, a show with the theme of "snowland symphony" was held in banjuelunbu village, gyantse county, tibet. not only did professional models wearing pulu fashion walk the runway, but 30 pulu craftsmen "ajia" (meaning "big sister" in tibetan) also demonstrated the processes of combing and twisting wool next to the t-stage. the sound of pulu weaving machines and piano solos intertwined.
the intangible cultural heritage of feulu was transformed into fashionable clothing and appeared on the catwalk. photo by xinhua news agency reporter wang chenyang
from alpaca-colored coats and jackets to long skirts and shawls with classic tibetan patterns, and even mobile phone case accessories with matching patterns... the new tibetan felt products on the show draw on the natural genes of the land of gyantse. the new series of clothing is made entirely of artificial felt, with complex craftsmanship. a single jacket takes at least 20 days to make.
in 2022, guo xiuling, the founder of shajuan from shanghai, led a team to tibet under the contact of the 10th batch of shanghai aid-tibet cadres and talents liaison group, and went to jiangzi county, which was supported by shanghai pudong. the team visited farmers and investigated the livestock industry, promoted pilot projects, optimized the original breeding methods, and established a cashmere goat breeding cooperative. the team innovatively developed the "enterprise + cooperative + farmer" model. at present, 8 "front shop and back workshop" felt production workshops have been built on the qinghai-tibet plateau.
from the original breeding method to the current scientific breeding and cultivation of a complete gyantse cashmere industry ecosystem, the relevant projects have achieved a win-win situation in economic and ecological benefits, and explored a new path for industrial aid to tibet. today, the tibet-aiding felt studio at the doorstep of herders has become the "new workplace" for tibetan "ajias". since they started working in april 2023, their average monthly income has increased by 4,800 yuan per person.
in january this year, guo xiuling took her felt products to the paris fashion home design exhibition. the tibetan "ajia" gesang zhuoma who was traveling with her demonstrated the felt production process on site. the wonderful chinese tibetan culture attracted designers and buyers from all over the world to stop and appreciate it.
"the clustering of the pulu industry has enriched the local industry types and tourism experience, better promoted the integrated development of local animal husbandry, handicrafts, and cultural tourism industries, and enabled rural revitalization." guo xiuling said, "we believe that more and more talents will be able to stay and devote themselves to the construction of their hometowns."
source: xinhuanet
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