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according to dongfang finance: recently, the incident in which kuaishou anchor simba blasted the company "three sheep" behind douyin anchor xiao yangge on the internet has continued to attract attention. the media searched feigua data and found that the total number of fans of crazy xiao yangge's account on august 10 was 120,181,938, and the total number of fans on september 8 was 118,989,074, with a loss of more than 1.19 million fans in the past 30 days. at the same time, the total number of fans of the account on september 1 was 119,658,968, compared with september 8, the number of fans lost in the past 7 days exceeded 660,000.

(source: bailu video)

the meicai kourou scandal is not over yet, and fake beef rolls are on the rise again

according to yingxiang.com, well-known anti-counterfeiting blogger wang hai revealed that brother xiao yang was selling fake beef rolls, and the company he promoted was fined 500,000 yuan.

according to the administrative penalty decision made by the market supervision department on july 16 this year, the "xian duo yu" beef roll sold by crazy brother yang for 89.9 yuan for four pounds was determined not to be original cut beef. for violating the provisions of article 8, paragraph 1 of the anti-unfair competition law, "xian duo yu" was fined 500,000 yuan. the company knew that the ingredients contained beef, water, and compound water retainers, but it still promoted the product through live streaming on its douyin store. the details page promoted original cut beef, focusing on the attribute of no additives, objectively misleading consumers.

on november 24, 2023, the company signed an online promotion service contract with hefei three sheep network technology co., ltd., agreeing that its anchor "crazy little brother yang" would bring goods for the parties from november 25, 2023 to february 20, 2024.

wang hai also posted a message saying that brother xiao yang had sold over 42,000 orders, and called on brother xiao yang to pay 42 million yuan to consumers in accordance with the standard of ten times compensation for fake products.

in addition, according to inquiries, as of press time, the number of followers of crazy xiao yangge’s social account has lost more than 1 million in the past month.

netizen comments (source: yingxiang.com)

previously, cctv's 3.15 exposed the "caotourou incident" of anhui's meicaikourou. the three companies involved had their production licenses revoked and were fined 12.87 million yuan. "crazy xiao yangge" once promoted products for one of the companies.

to this end, on september 5, simba, the top live-streaming anchor, posted a screenshot of an online banking electronic receipt for a transfer of 100 million yuan, indicating that he had called xinxuan's assistant and decided to give three sheep a week. if three sheep still does not treat consumers well after a week, they will begin to compensate for some of three sheep's products and provide after-sales service until the 100 million yuan has been paid.

in response, lu wenqing, co-founder of three sheep, said that simba has no bottom line in order to gain traffic. as for the quality and after-sales issues of meicaikourou and other products, the company has not received any punishment from any relevant department for the incident. "after the incident, before the investigation results came out, the company actively responded and made refunds, including but not limited to refunding one and compensating three."

crazy xiao yang also responded that if there are any problems with the products purchased in the live broadcast room, you can first contact the corresponding store. if you are not satisfied with the after-sales handling of the store, you can contact the live broadcast room where the order was placed. if the handling is still not good enough, you can contact three sheep to file a complaint online.

recently, many netizens reported that they had received a refund for the pork with preserved vegetables that they had purchased in xiao yangge's live broadcast room. however, according to the communication records with customer service posted by netizens, this was not a "refund one and compensate three", but only a refund of the original price of the pork with preserved vegetables that netizens had purchased.

(source: elephant news)

the media commented that he owed everyone an explanation

the after-sales incident of problematic meicai kourou has not yet been resolved. now, "crazy xiao yang ge" has been pushed to the forefront because of the "xian duo yu" fake original cut beef roll incident, and the topic of "xiao yang ge has lost more than one million fans" has become a hot search. as of press time, xiao yang ge has not yet made a positive response to this matter.

xin hunan commented that behind the prosperity of the online celebrity economy, the word "integrity" is of great importance. looking back at recent years, it is not uncommon to see all kinds of chaos in live streaming, from false propaganda, inferior goods to goods with safety and health risks. every exposure is not only a heavy blow to consumer confidence, but also an impact on the entire live streaming industry. it not only exposes the regulatory loopholes and moral deficiencies in the industry during its rapid development, but also reminds consumers: although online celebrities are convenient to bring goods, they still need to be vigilant and make rational judgments when choosing.

honesty is the foundation of business and the lifeline of the live streaming industry. using condiments to impersonate original cuts of beef has undoubtedly damaged the rights and trust of consumers. no matter what difficulties or reasons xiao yangge has, he cannot evade the responsibilities he needs to bear. as a public figure with many fans, his every word and deed has an influence on society that cannot be ignored. it is not yet known whether xiao yangge will take prompt and sincere measures to compensate consumers for their losses and whether he can regain the trust of those who have quit through practical actions. but first of all, a sincere apology and explanation are indispensable.

jimu news integrates dongfang finance, yingxiang.com, bailu video, and china business news

(source: jimu news)

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