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lancôme, the world's leading high-end cosmetics brand, has always insisted on continuous exploration, breakthroughs and innovations, and has led the industry's changes with technology. in 2009, the first generation of lancôme's little black bottle was launched, becoming the pioneer of the skin essence that subverted the skin care market. on the occasion of its 15th anniversary, lancôme's legendary essence little black bottle ushered in a major innovation, presenting a revolutionary masterpiece of skin repair science - lancôme's "super black bottle" essence①, deep cultivation and self-healing at the source②, smooth out the skin lines in 1 week③。

on september 5, 2024, the super repair comes and activates youth. lancôme's "super repair little black bottle" landed in shanghai oriental sports center moon bay. lancôme has joined hands with anyma, a global heavyweight electronic music art pioneer, to launch an unprecedented audio-visual feast with futuristic and technological electronic music, unveiling the launch of the innovative lancôme "super repair little black bottle" essence, activating youthful energy and opening a new era of self-healing anti-aging.

① lancome skin revitalizing repair essence guozhuang.com beijinzi (shanghai) 2024004383

② promotes the self-repair of the epidermis

③ skin lines refer to facial wrinkles. based on the data model of facial wrinkles and age correlation of chinese women, a professional evaluation of facial wrinkles was conducted after 50 chinese women aged 40-60 used the product twice a day for 7 consecutive days. the results showed that the average value of the changes in different types of facial wrinkles was equivalent to improving the natural aging lines of the face for one year. based on professional research on theoretical models, the actual effect varies from person to person.

on the evening of september 5, lancôme's "super black bottle" officially launched, a heavyweight skin care anti-aging revolution, a subversive new product launch event. lancôme specially invited brand spokespersons and ambassadors, as well as a number of industry pioneers, media experts, and brand friends to participate in the event and step into the future of skin care together.

the star-studded red carpet

the event was star-studded that night, with guests from home and abroad gathering in shanghai just for lancôme's "super black bottle". lancôme's global spokesperson hao yan, lancôme brand ambassador zhang jingyi, lancôme skincare ambassador zhang linghe, lancôme's japanese muse toda erika, director guo fan, singaporean artist liu yiling, singaporean artist sun zheng, fashion anchor linda, fashion celebrity molly chiang, supermodel wang shiqing, actor ji huanbo, malaysian singer jestinna kuan, and hong kong blogger liz au yeung all appeared on the dazzling red carpet, kicking off the landing night.

haoyan

zhang jingyi

zhang linghe

toda erika

guo fan

liu yiling

sun zheng

Linda

Molly Chiang

wang shiqing, ji huanbo

Jestinna Kuan

Liz Au Yeung

super repair login

lancome's "super black bottle" is launched to activate your skin's youthfulness

lancôme's chief scientific research expert, dr. annie black, took the stage first to vividly decode the epoch-making technology and subversive innovative ingredients behind the innovative advent of lancôme's "super black bottle". afterwards, ms. senna, general manager of lancôme's china brand, delivered a speech, sharing the milestone significance of the legendary "super black bottle" leading the industry change for 15 years, and invited 4 good partners who have been with lancôme all the way to the stage together to reveal the "super repair secret key" to open the lancôme "super black bottle" next to each guest at the scene: 1 bottle of lancôme "super black bottle" can smooth out 1 year's skin surface lines in 1 week. at this moment, lancôme's "super black bottle" has officially landed, and its deep repair has achieved excellent anti-aging effects, allowing the skin to deeply repair and heal itself, and rejuvenate and activate the youth of your skin.

activate youth

anyma, the world's leading electronic music pioneer, will ignite your young heart with a high-energy performance

to celebrate the strong launch of lancôme's "super black bottle", lancôme has teamed up with anyma, a global heavyweight electronic music pioneer, to present a unique electronic music feast. in this high-energy electronic music storm, music and technology compete with each other, and visual and auditory senses collide. anyma brings the strongest electronic music for lancôme's "super black bottle" with a highly innovative, groundbreaking and futuristic performance style, setting off a subversive wave and activating your young heart.

the future is coming

lancome's "super black bottle" launch ceremony opens the future era of skin care

that night, the atmosphere continued to be high. ms. senna, general manager of lancôme china brand, invited the audience to hold up lancôme's "super black bottle" to fully release their youthful energy and welcome the arrival of the future era of skin care.