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although topics related to "iphone 16" topped many trending search lists last night, i rarely saw discussions on topics related to "iphone 16" in many digital technology media groups and wechat moments. some netizens even joked: "did apple hold a press conference last night? no one is discussing it now." is iphone 16 really popular?

at the launch conference on september 10, apple brought updates to three product lines, iphone 16 series, apple watch series 10 and airpods 4. among them, the iphone 16 series has four products: iphone 16, iphone 16 plus, iphone 16 pro, and iphone 16 pro max.

like previous generations of models, the iphone 16 series has not undergone any "revolutionary" changes. all four iphone 16 models have added a camera control button on the right side, and the entire series has been upgraded to 8gb of memory.

the screen sizes of iphone 16 pro and iphone 16 pro max have become 6.3 inches and 6.9 inches respectively, with narrower bezels and a new desert color (gold) model. iphone 16 pro and iphone 16 pro max are equipped with the second-generation a18 pro chip with 3nm process technology. the camera and battery of the iphone 16 series have been upgraded compared to the previous generation models.

in terms of price, the starting price of the iphone 16 series is 5,999 yuan, and the prices of each model are the same as the previous generation models, and there has been no price increase.

lack of highlights

if you are an old owner of iphone 11, iphone 12, iphone 13, iphone 14, or iphone 15, it will be difficult for you to find anything new in this generation of iphone 16 series. if you don’t take the initiative to tell others, no one will know that you have changed to a new phone.

the iphone 6s has rose gold, the iphone x has face recognition, and after the iphone 11, each generation of models looks exactly the same. whether in appearance or performance, the new iphone no longer stands out. in the past few years, people would complain that apple did not innovate, but as generations of iphones continued to come out,users seem to have become numb to the fact that "apple has no innovation", which is why the "iphone 16" conference was so quiet in wechat groups and moments. people don't just want to buy a new phone, but want to see the innovation that apple brings to the industry and its leadership in the future development of the smartphone industry.。

unfortunately, the iphone 16 once again “did not encounter any accidents”.

the outside world has a misunderstanding about apple, thinking that the iphone is completely focused on innovation. in fact, this is not the case. the iphone uses integrated technology. the screen, processor, chip, appearance, etc. are all from the cooperation of companies in various different industrial chains. even siri came from the acquisition of other companies.

therefore, when users want to see the new iphone have eye-catching innovations, what is often needed is innovation in new materials and new technologies from industry chain partners. only when the performance is stable will apple use new materials and new technologies on the new iphone. apple is not a radical.

in the steve jobs era, apple was able to keep each new generation of iphone confidential, which to some extent increased the influence of the new iphone. however, the confidentiality of the iphone is not as good as before. before the launch, the relevant information of iphone 16 had been revealed. without the aura of mystery, iphone 16 can only get a "mediocre" evaluation. whether the new iphone will have highlights can actually be known one month before the launch.

some people may think that this generation of iphone 16 has no highlights, will the sales of iphone 16 "flop"? obviously not.

on the one hand, the iphone has a large user base. data shows that the current number of active iphone users worldwide is estimated to be between 1.3 billion and 1.4 billion. faced with such a large user group, the replacement of old users with new ones will bring a lot of users to the iphone 16.

some analysts estimate that there are about 300 million iphones in the world that have not been upgraded in more than four years. it has to be said that apple phones are still very durable. if android phones are used for more than four years, they will become slower. some people use an iphone for five or six years. in such a long period of time, these users will also replace their iphones with new ones, which is also an increase in the number of iphone 16s.

on the other hand, a sales crash will not occur immediately unless the new product itself has major batch problems. otherwise, there will not be a cliff-like drop in sales.

the impact of the lack of highlights in the iphone 16 on the user base is that users will extend their replacement cycle. for example, they may have changed their mobile phones once a year before, but later they will only buy a new iphone once every few years.

the impact of lack of innovation on sales is gradual rather than abrupt.

compared with other mobile phone manufacturers, the iphone has the advantage of globalization. even if its sales performance in the chinese market is not good, its influence in the global market cannot be underestimated. according to idc data, global smartphone shipments in 2023 will be 1.17 billion units, a year-on-year decrease of 3.2%. among them, apple ranks first with 234.6 million units shipped.

no one knows how long apple can rely on its "old capital", but it has been doing so for many generations.

welded by the system

one netizen said: "i stayed up late last night to watch the press conference. apple is still the strongest. you look at the configuration, but i look at its ecosystem." the specific performance of the iphone 16 series has caused serious differences between apple and android users. some users recognize apple's innovation, while some users believe that apple is "squeezing toothpaste."

for apple users, to some extent, they are "welded" by the ios system. when users buy apple products, they don't just buy iphones. macbook, ipad, apple watch, airpods and other products are all likely to be purchased by users. this means that users are most fluent and accustomed to using a series of ios systems. this usage habit will become more and more dependent as the usage time increases. for example, for computers, users may not be used to using the windows system. therefore, after considering the comprehensive user experience, users have to buy a whole set of apple products, which means they are welded more firmly.

from the iphone 16 series, it is indeed difficult to find its highlights, but it is also difficult to find faults with it., photography, battery life, processor, memory and other aspects have been improved compared with the previous generation of products. its manifestation on the user side is stability, that is, apple can provide users with relatively stable and reliable updates. the iphone 16 did not bring a sense of freshness to users, but if apple fans want to change their phones, they can only choose the iphone 16.

another big complaint about the iphone 16 series is that as apple's first ai smartphone product, users in mainland china cannot use it this time. regardless of whether you purchased the iphone in mainland china or whether your apple id country/region is set to mainland china, you cannot use apple intelligence until it is launched in mainland china. it is reported that in order to support ai functions, you need to wait until 2025.

you should know that the concept of ai smartphones has been spread everywhere for a long time, and apple has previously promoted its support for ai, but unexpectedly, when it comes to the iphone 16, users in mainland china cannot use it.

for apple, there is another unfavorable factor for the release of iphone 16, which is the purchasing power of consumers. in the past, when consumers had strong purchasing power, i don’t know how many people stayed up late to queue outside the apple retail store and wait for the store to open so that they could rush in and buy new phones. but now, with insufficient purchasing power, consumers’ desire to replace their phones will be greatly reduced.

in the past, consumers would casually buy a new phone, but now before changing to a new phone, they will definitely look at their "purses" first. whether users are willing to spend money to buy a new phone is the biggest impact on the iphone 16, and it has little to do with the iphone 16 product itself. as some netizens said, "it should be because they have no money."

of course, for some users, no matter whether the outside world's evaluation of iphone 16 is good or bad, they must buy a new phone anyway. those who really want to buy iphone 16 never say nonsense, just one word: "buy"! perhaps this is the value of the brand.