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recently, the china leather association stated that from september 3 to 5, 2025, the "2025 modern china international shoes, bags and clothing fashion exhibition" (hereinafter referred to as "modern china fashion exhibition") and the "2025 china international leather exhibition" will be held at the shanghai new international expo center at the same time and place. according to reports, the modern china fashion exhibition will meet people's high-end consumer demand for shoes, bags and clothing, and provide a high-end business cooperation, brand display, and information exchange platform for international and domestic brand companies, characteristic regions, and independent designers. at the same time, the exhibition is a comprehensive exhibition that takes advantage of the china international leather exhibition to open up the entire industry chain and downstream of the industry.

the finished product exhibition is launched at the right time to adapt to the times

as providers of terminal consumer products, shoes, bags and clothing companies play a vital role in the entire industrial chain. terminal products, especially shoes and bags, play an absolute leading role in the entire leather industry chain.

--in 2023, key enterprises in my country's leather industry will achieve sales revenue of nearly 830 billion yuan, of which footwear sales revenue accounts for 69%, luggage accounts for 14.5%, fur and products account for 1.8%, leather clothing accounts for 0.8%, and the sales revenue of terminal products (finished products) accounts for about 86% of the entire leather industry.

-- in 2023, the total export value of my country's leather industry will be us$96.98 billion, of which footwear exports will be us$49.34 billion, accounting for 50.9%; travel goods and luggage exports will be us$35.73 billion, accounting for 36.8%. the combined export value of footwear and luggage will account for more than 87%.

-- in 2023, china's leather industry imports totaled us$17.71 billion, of which us$6.01 billion was imported shoes, up 1.9% year-on-year; us$6.00 billion was imported travel goods and luggage, up 9.8% year-on-year. the combined import value of shoes and luggage accounted for nearly 68%.

by comparing the two sets of data, we can further analyze the demand for shoes and bags in china in recent years:

-- from 2010 to 2023, the sales revenue of key enterprises in china's footwear industry will grow by an average of 5.0% per year, and the sales revenue of key enterprises in china's luggage industry will grow by an average of 4.4% per year; while the import value of shoes will grow by an average of 16.3% per year, and the import value of luggage will grow by an average of 15.5% per year.

——in 2022, the average unit price of imported shoes in china was us$30.91. among the top 20 countries importing shoes in the world, china has the highest unit price of imported shoes.

from the above two sets of data, we can see that china's imported shoes are mainly mid-to-high-end products, and the growth rate of imports of mid-to-high-end shoes is much higher than the growth rate of production and total consumption, which shows that china has great potential for consumption of mid-to-high-end footwear products.

in this regard, on the one hand, china needs to develop brands and enhance brand added value, which is the focus of future industry development. china's "guiding opinions on high-quality development of the leather industry in the 14th five-year plan" clearly states that it will actively promote the construction of industry brands and cultivate a number of well-known industry brands with genuine leather logos, ecological leather, etc. as carriers.

on the other hand, high-end brand consumption depends not only on the growth of chinese brands, but also on the introduction of foreign brands. exhibitions are one of the important means to build brands and promote brand development. foreign brands have great development potential in the chinese market, and exhibitions are a good opportunity for foreign brands to open up the chinese market and choose to cooperate with high-quality chinese manufacturing companies and brand operation companies.

brands gather to create a high-end industry event

it is understood that the modern china fashion show has an exhibition area of ​​23,000 square meters, located in halls w1 and w2. the exhibited products include shoes, bags, leather clothing, fur clothing and other leather and fur products.

the exhibition has 11 exhibition areas, namely: international brand area, china's leading consumer brand area, genuine leather logo brand area, china brand area (regional well-known brand enterprises recommended by provincial and local governments or associations), independent designer brand area, industrial cluster brand area, cultural and museum exhibition area (museums, time-honored cultural and art exhibitions, intangible cultural heritage skills exhibitions), e-commerce live broadcast area, fashion trend release area, china's top ten designers exhibition area, and on-site handmade experience area.

many internationally renowned brands and domestic leading brands will present their latest products at the exhibition, showcasing their unique design concepts and exquisite craftsmanship. at the same time, emerging brands will also come to the fore, demonstrating the innovative power of china's fashion industry. from classic elegance to trendy avant-garde, from simple and practical to luxurious and exquisite, all kinds of fashion items will be available here to meet the needs and preferences of different consumers.

with the theme of "brand barometer, fashion weathervane", the organizers will strive to make the modern china fashion show an international fashion event that brings together well-known domestic and foreign brands, showcases industry culture, focuses on social media, negotiates economic and trade cooperation, displays brand image, releases fashion trends, and integrates chinese and foreign designs.

high-quality gathering of professional visitors guarantees the exhibition effect

a successful footwear, bags and clothing fashion exhibition depends not only on high-quality exhibits, but more importantly on the quality of the professional audiences invited. the quality of professional audiences is the guarantee for good results. the organizers of this exhibition will make great efforts to invite professional audiences, and specifically invite more than 50,000 professional audiences, including more than 4,000 international audiences. international brand licensors, international brand transfer operators, domestic and foreign brands with oem needs, well-known textile fabrics and ready-made clothing brand operators, brand agents, wholesale and retail channel merchants, cross-border e-commerce, live broadcast e-commerce, private domain group leaders, internet celebrities, well-known domestic and foreign designers and fashion and social media people, as well as high-end fashion and leather culture enthusiasts.

the organizers will actively expand social media platforms to attract potential professional visitors through precise advertising and attractive content marketing. in addition, they will cooperate with leather, footwear, and luggage associations in other countries and regions and local leather industry associations and professional organizations in china to expand the professional audience team. with the influence and resources of these organizations, they can more effectively reach those professionals who have important influence in the industry.

combining exhibitions with conferences to lead fashion trends

in order to make the modern china fashion exhibition an important platform for domestic and foreign fashion information and trade cooperation and exchange, during the exhibition, the organizer will launch the modern china international shoes, bags and clothing fashion day event, which will bring together many domestic and foreign high-end brands, show the charm of industry culture, and lead fashion trends. the organizer will hold "ten events": china international designers summit forum, the first show of internationally renowned leather and fur clothing designer brands in china, the new product show of internationally renowned brands, the international brand authorization and transfer matchmaking meeting, the oemodm upstream and downstream matchmaking meeting, the famous enterprise special order meeting, the internet celebrity selection festival, the 2026-2027 international shoes, bags, clothing and color trends release, the china leather industry top ten designers exhibition, and the china leather cultural and art exhibition. in addition, a variety of cooperation and exchange activities such as on-site handmade experience will be held to bring the audience a dazzling sharing of cutting-edge information and unprecedented high-end fashion experience.

at the international designer summit forum, the organizers will invite well-known design masters from home and abroad to share their unique perspectives and ideas face to face, and jointly discuss the current industry focus and future fashion development direction, providing valuable reference and inspiration for enterprises, brands, distributors and designers.

text | reporter shi xiaofei