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phoenix technology news: on september 10, in the early morning of today, apple's iphone 16 series was officially released, and the new products will be launched globally on tmall. tmall apple store official flagship store has launched reservation channels for new products such as iphone 16, iphone 16 plus, iphone 16 pro and iphone 16 pro max, with starting prices of 5999 yuan, 6999 yuan, 7999 yuan and 9999 yuan respectively. pre-sale will start at 8 pm on september 13.

it is worth noting that this year, the official flagship store of tmall apple store supports 24 interest-free installments for the entire iphone 16 series for the first time during the new product launch period (last year it was 12 interest-free installments). for consumers, the threshold for purchasing a new iphone is lower, costing only about 8 yuan a day.

it is reported that tmall has started pre-sales of iphone 16 series in advance, with more sufficient supply and support for "activation and return".

in addition, during the launch of apple's new products this year, consumers who purchase new iphones through trade-in can receive an additional subsidy of up to 1,200 yuan from tmall. in order to allow consumers to get the iphone 16 faster, taobao has teamed up with nearly 3,000 "apple authorized stores" across the country to ship products from local stores, with the fastest delivery time of 1 hour.