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apple's press conference in one article: imaging dominates the design of iphone 16 pro, and the entire watch series is carbon neutral

2024-09-10

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phoenix.com review (author/wang haotong) on the evening of september 10, apple's autumn new product launch conference just ended. as previously rumored, the entire iphone 16 series has ushered in new colors and appearance designs, as well as independent shooting control buttons. at the same time, the larger apple watch series 10, in addition to bringing us more eye-catching polished metal colors, more and more watches and straps have also joined the completely carbon neutral sequence.

iphone 16 pro series real shot

as one of the most important new products at this conference, the new iphone 16 pro has been upgraded in size. the screen has been expanded from 6.1 inches and 6.7 inches to 6.3 inches and 6.9 inches. the overall elongated screen also bids farewell to the size design launched on the iphone x since 2017. however, the design changes did not bring significant changes in focus. the weight of the large iphone 16 pro max has only increased from 222 grams to 227 grams. overall, this generation of pro has become more slender in the hand, which has expanded a little more space for our mobile phone vertical operation.

in addition to the change in size, the color of the pro series has also changed from the more stable blue titanium metal of the previous generation to a desert color that is somewhat close to the original color of titanium metal. from our hands-on experience, the new desert color actually restores apple's classic "tycoon gold" to a large extent. it is not as low-key as the original titanium color, but also makes the most of the texture of the metal itself. the brushed frame effect is matched with the warm color design, which is more eye-catching.

of course, these are just superficial upgrades. on the side of the body, you can see that the brushed metal has left a highlighted area. this is the most important upgrade of the iphone 16 series, an independent photo control button.

the capture button on the iphone 16 series

this control button is another major innovation in the operation of mobile phone buttons since apple replaced the paddle-style volume button with an independent operation button last year. different from the traditional button operation logic, pressing this shooting control button can now directly launch the camera app, and pressing it again can take a photo in seconds. compared with the previous operation of opening the camera and then clicking the shutter button, the new shooting control button allows more people to turn the iphone into a tool for recording daily life. just two side taps can capture those fleeting moments.

in fact, we can also see that the addition of the shooting control button also represents apple's persistence in continuing to deepen its presence in the field of mobile phone imaging. in addition to innovations in shooting methods, the iphone 16 pro series also added a 4k 120-frame video recording function for the first time. simply put, 4k 120 frames is one of the most mainstream shooting specifications in the film and television industry. a higher frame rate can provide smoother camera movements or transitions for slow motion editing. in addition, this 4k 120 frames also supports the native dolby vision format, as well as 120 frames in prores format when connected to an external hard drive. the rich color space selection also brings more professional video shooting options to more pro users.

iphone 16 pro lens module

back to the iphone 16 pro camera itself, the 48-megapixel main camera has been replaced with a second-generation displacement anti-shake sensor, which supports full-pixel focus and 24-megapixel photo output. in addition, the ultra-wide-angle lens has also been upgraded. this is apple’s first 48-megapixel ultra-wide-angle lens, which can bring better picture details to macro photos or wide landscape photos. at the same time, compared with the 3x and 5x focal lengths of the telephoto lenses on the iphone 15 pro series, this time the two iphone 16 pro products have unified to 5x, or 120mm telephoto lenses. you must know that in a small pro model, it is not easy to put down a huge periscope lens module. this time, the new 4-times reflection optical module can meet the optical quality requirements of the telephoto lens while minimizing space stacking.

however, to meet the needs of these imaging hardware, chip upgrades are naturally indispensable. the iphone 16 pro is equipped with the world's first a18 pro processor built with the second-generation 3nm process technology. compared with the previous generation a17 pro, the cpu of the new processor has been improved by 15%, and the gpu performance has been improved by 20%. now iphone users can use this chip to easily play host-side 3a masterpieces such as "assassin's creed" or "resident evil" on their mobile phones. with the dual blessing of the new process technology and scheduling strategy, the battery life of the iphone 16 pro is now close to the level of the iphone 13 pro max three years ago.

iphone 16 series real shot

the iphone 16 pro series is undoubtedly the biggest highlight of this conference, but compared with its professional performance and positioning, the iphone 16 series released with it is a more suitable choice for the general public. and the iphone 16 is also iterating step by step in accordance with the figure of the pro big brother.

the diagonal lens arrangement that started on the iphone 13 has returned to the simple vertical arrangement that was once on the iphone x on the iphone 16. the seemingly inadvertent changes actually secretly cover apple's definition of the "standard version" product. since the release of apple vision pro, apple has been vigorously promoting the shooting and production of spatial videos, expanding videos and photos from simple two-dimensional to three-dimensional space. however, to shoot spatial videos, wide-angle and ultra-wide-angle lenses are required to work on the same horizontal line to capture information near and far, so the lens layout of the iphone 16 brings the ability to shoot spatial videos to the standard version of the iphone for the first time. now all new iphone users can use their mobile phones to record 3d scenes and watch the most unforgettable moments in apple vision pro.

action buttons on the iphone 16 series

in addition to the addition of spatial video capabilities, the iphone 16 also has shooting control buttons and the operation buttons on the iphone 15 pro. with the change of usage scenarios, the iphone is playing more and more roles in life. people use iphones not just for making calls and sending wechat messages. people with disabilities may need iphones to help them travel, the elderly may need iphones as magnifying glasses, and creators are also starting to use iphones for professional creation... the emergence of operation buttons is in line with this trend, giving people more and more useful options. with this operation button, you can still switch between silent and ringing modes, or you can customize functions to open the camera, translate, voice memo, or quickly start the required auxiliary functions and focus modes. apple is giving users more and more space to customize.

redesigned lens arrangement on iphone 16

as a model for a wider audience, the iphone digital series needs to balance performance and price. apple seems to have found a good model: let the pro models release the latest technology first, and then delegate the technology to the next year to ensure the price. however, this year apple gave the 16 and 16 pro series the same shooting button, so now i am also looking forward to whether the iphone 17, which may be released next year, will further narrow the gap with the pro?

apple watch series 10 series real shot

before the launch of the apple watch, there were rumors that there would be a 10th anniversary "one more thing" level product. however, as the launch approaches, more and more news indicates that this time the apple watch will just be a regular upgrade.

but at the launch event, apple still brought some surprises, such as the apple watch s10 is larger in size, the 46mm version even has 30% more display area than the apple watch ultra, and the watch also uses a more powerful s10 chip. but the significance of this update of apple watch is far more than these visible functions and appearance updates, because both the appearance and the strap combination show the efforts of polishing for product carbon neutrality.

as the previous star product, apple watch s10 has cancelled the stainless steel case that has been used since the release of the first generation of watches, and instead uses polished titanium. on the one hand, it continues to maintain the appearance of the high-gloss design, while also achieving carbon neutrality for the watch body. this is also the first time that the body of apple's entire series of watch products supports carbon neutrality. with the update of the strap this year, in addition to the traditional silicone material, other material straps have also achieved complete carbon neutrality. apple previously proposed to achieve carbon neutrality for all products by 2030, which includes the entire process from manufacturing, transportation to use. since last year, apple watch has taken a big step towards achieving this goal by further optimizing product packaging and improving strap materials.

iphone 16 series real shot

back to the beginning of the article, apple's seemingly thoroughly exposed press conference not only made rumors come true, but also strung these isolated points together, ushering the iphone into a new generation. this year, the entire iphone 16 series seems to be moving closer to "imaging", but in fact, it is strengthening apple's previous product gaps, allowing more people to enjoy a more "pro" product experience at a lower price.

as a product that is strongly tied to the iphone, the apple watch has taken a big step forward in the process of carbon neutrality. both its materials and craftsmanship are exploring ways for the iphone to be environmentally friendly. through this press conference, we can also see that apple is constantly polishing its products to unite all devices in the ecosystem, minimizing the sense of separation between different devices, and using more "pro" products to allow the entire apple ecosystem to participate in all aspects of our lives.