news

the ear economy, an emerging business model, is quietly changing our lives with its unique convenience and personalization. in this era of information explosion, people are increasingly relying on hearing to obtain information and entertainment, and to find answers to life. with its rich content and high-quality experience, himalaya has gained many loyal fans. its podcast column is also favored by users for its unique content and appeal, which adds confidence to himalaya's listing.

in recent years, "podcasts", slow-paced audio programs that express opinions and attitudes and share life and emotions through conversations or monologues, have attracted a large number of users and become life companions for young people because of their strong practical characteristics in people's fragmented time and life. with the trend of returning to ideal consumption, the slow-paced, high-information and practical long audio content represented by podcasts meets people's content consumption needs under the trend of returning to content value.

relevant data shows that as of may this year, the number of podcast listeners on the himalaya platform has exceeded 160 million, and this number is still growing. as people develop the habit of listening to "audiobooks, audio dramas, crosstalk, master classes, parent-child stories, and podcasts", "listening" has become a more fashionable and healthy lifestyle, and podcasts have become a new favorite among young people.

among them, the "practical podcast" special topic launched by himalaya shows "how to make money", "how to get out of workplace difficulties", "how to relieve emotional distress or depression", "how to improve cognition of different industries", and "how to break the information gap and break out of the information cocoon". practical podcasts that hit the pain points can help us find answers to life.

the companionship attribute of podcasts is inseparable from the audio medium attribute of podcasts. canadian communication thinker mcluhan believes that the medium is the message. the media is changing our way of life. when the ears are used for "focused perception", the sound medium (such as podcasts) is defined as "hot media" because the brain needs to call more attention to understand and resonate.

therefore, audio media naturally has the ability to establish intimate relationships. when fast-food short videos tire people's vision, podcast hosts accompany people's lives through sound, infecting and infiltrating people's hearts, making people's fragmented time more valuable and gaining spiritual enrichment. this is also the reason why podcasts are increasingly popular among young people. it has become an important way for young people to fight loneliness and soothe their souls, and has become a part of life.

for example, in the "practical podcast" topic launched by himalaya, there is a category called "emotional worry-relief consultation room". podcasts are a companion medium, and they have a natural advantage in relieving stress in emotions. listening to podcast hosts talk about different emotional topics is like listening to your friends and besties helping you analyze the symptoms.

sound can inspire the listeners' imagination and form emotional sustenance. himalaya podcasts give more value to fragmented time through infectious sounds. in the future, himalaya will continue to promote the quality upgrade of podcasts, making it a companion in the lives of more and more young people, adding stronger impetus to himalaya's ipo.

【advertise】