the return of talk shows is still the key to traffic
2024-09-10
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after a year, talk show variety shows that had been silent for a long time have returned to the stage and set off a new wave of popularity. according to the data of lighthouse professional edition, "the king of comedy: stand-up season" and "talk show and his friends" have ranked at the top of the market share of feature film broadcasts on the entire network since their launch. "famous scenes" continue to be updated, bringing surprises beyond expectations to the audience, and also arousing a lot of attention and discussion.
liu zongzhi reports from jinan
still the traffic password
"i'm very happy that we are back this summer. everything will slowly come back to us." returning to the familiar stage again, talk show host xu zhisheng couldn't help but sigh.
since 2017, which is known as the "first year of the rise", the number of clicks on various comedy talk shows such as "talk show conference" has been rising, becoming a phenomenal cultural product, and frequently creating hot topics. offline talk show performances have shown a blowout trend. this period can be called the "golden age" of the talk show industry. in 2023, a talk show actor was punished for inappropriate remarks during a performance. the beijing municipal bureau of culture and tourism decided to suspend all performances of the company involved in beijing indefinitely. the talk show industry has entered a period of rectification, and both online programs and offline performances have entered a state of stagnation.
after lying dormant for a year, comedy variety shows will return in full force in 2024. the "simultaneous competition" of the two variety shows, "the king of comedy stand-up season" and "talk show and his friends", directly pushed the popularity of the comedy variety show market to a climax, and also allowed talk shows to return to the public eye. although both are talk show competition variety shows, the two shows have different focuses. in "the king of comedy stand-up season", there are both senior talk show actors such as pang bo, wang jianguo, yang li, zhou qimo, and xiaolu, as well as new variety show players such as fu hang who have tens of millions of fans and are hard to get online. "talk show and his friends" brings together senior talk show actors such as hu lan, xu zhisheng, he guangzhi, meng chuan, and doudou. its competition system and creative team also make people feel more of the genes of "talk show conference".
the return of online variety shows has also added fuel to the popularity of offline performances. in the past two weeks, tickets for offline talk show club compilations in beijing, shanghai, changsha and other places have been partially sold out. the more important change is that the connection between online platforms and offline clubs has become closer. actors from small and medium-sized labels across the country have become the "main force" of variety shows. the source of talent for talk show variety shows is no longer monopolized, and the ecological structure of the entire industry is being reconstructed.
newcomers emerge
in this year's talk show, in addition to the familiar faces, there are also many newcomers. the topics and perspectives are also quite rich, which has refreshed the eyes of many viewers who have become aesthetically fatigued.
breaking out of the limitation of focusing only on the top labels, the program production team has broadened its perspective. for example, before the preparation of "the king of comedy stand-up season", the platform sent a team to talk show clubs across the country to find people. the invited contestants also organized an offline open mic for preliminary screening, and the qualified contestants then went on to formal recording. from the program, we can see that most of these newcomers have been deeply involved in the offline talk show market and have accumulated rich experience. combing through the contestant lists of the two programs, we can see that the proportion of newcomers is relatively high. the injection of more fresh blood has also output more innovative content for the industry.
at present, talk show performers such as da guoshou, fu hang, and xiao luo have become popular. niao niao and li xueqin, who graduated from peking university, were representatives of high education in the talk show industry. this year, yu xiangyu and da guoshou added the vision and depth of comedy with "philosophy talk show". both of them are talk show performers who studied philosophy, and they resonate with their unique thinking. yu xiangyu grafted schopenhauer's philosophical theory to the employment dilemma of philosophy majors, and the sentence "financial freedom is the real freedom" made the audience laugh. da guoshou, who has a master's degree in philosophy, used a female perspective and philosophical logic to dispel the dilemma of "studying philosophy but not being able to find a job" and the trivialities of life.
fu hang's crazy "monkey-style" performance not only left a passionate "passion", but also derived multiple hot search topics such as "fu hang's talk show blew up". yan hexiang faced his former partner guo qilin, who was sitting in the atmosphere group, and his output was full of laughter. after the performance, the explanation of the gift for guo qilin brought a passionate touch to the audience. on the "talk show and his friends" side, the focus of netizens' firepower was mainly on haha cao. as an actor who also prefers to perform, haha cao's battle story won 188 votes on the spot, even surpassing the "challenger" hu lan.
in contrast, the performance of the "old people" is quite good. in the "king of comedy stand-up season" demon king challenge, zhou qimo, yang li, pang bo, wang jianguo and other four demon kings all lost. luo yonghao pointed out at the program press conference that the performance of the four big demon kings this year was really bad. "talk show and his friends" is no exception. in the first round of the competition, doudou, yan yiyanyue, zhao xiaohui and other long-established talk show actors were eliminated, which made xu zhisheng and he guangzhi sigh.
a stronger breath of life
the talk show stage has always been a place where amateurs from all walks of life come to the fore. special police, doctors, retired elderly people, magicians, deliverymen, chefs... people from different industries turn their own pain points in life into jokes. those materials rooted in personal life are the most natural source of comedy. the actors pierce the surface of life and speak out these pain points in a humorous way, allowing the audience to release their emotions in laughter and reflect on reality to a certain extent.
liu rencheng is from anyi county, jiangxi province, the "hometown of aluminum alloy doors and windows". he dropped out of high school and joked that he was born into a "prominent family" and "no scholarly atmosphere, all about family background". he talked about the fun and sadness of leaving his hometown, "not doing his job properly", and insisting on doing comedy. after the performance, the program team took the audience a step closer to the place where this "little man" grew up - in a not very spacious, slightly messy and shabby aluminum alloy door and window store called "fatty doors and windows", where liu rencheng's family lived. the camera captured the poem on the wall "i will climb to the top of the mountain and see all the mountains as small". liu rencheng introduced it a little shyly, saying that it was written by him to motivate himself when he was confused after dropping out of school, which reminded people of the opening of "the king of comedy" where stephen chow shouted to the sea, "work hard! struggle!" this flash of grassroots spirit gave "the king of comedy stand-up season" one of the few moments to point out the theme.
on the other hand, the tone of "talk show and his friends" is mainly relaxed and joyful. the slogan of the program is "talk about the troubles in life through talk show", which aims to let talk show actors compete on the same stage with their own life experiences, dispel troubles, share happiness, and convey a positive attitude towards life and comedy spirit through funny, interesting, and self-deprecating jokes. for example, xu zhisheng shared his experience of playing the leading male role, doudou performed the famous scene of himself and his girlfriend dancing in fitness, and hu lan dismantled the mental consumption of young people... familiar styles and familiar personalities all prove that "life is jokes".
it is also worth mentioning that many famous talk show hosts have taken different development paths. li xueqin and xu zhisheng are busy participating in variety shows and filming movies, and meng chuan has published a book. these cross-border experiences have also been compiled into jokes by them. another contradictory reality is that when talk show hosts become popular in online programs, various invitations and exposure make their living space monotonous and narrow. when opportunities come one after another, new jokes may become increasingly lackluster.
emotional resonance
the comedy industry is gradually becoming more and more lively, and how to grasp the "emotional pulse" is also a top priority. "relaxing" is not only the audience's demand, but also the social mentality. under the fast-paced work and strong life pressure, the public not only pursues carnival, but is also willing to pay for it.
as bai hongyu, the project producer of "talk show and his friends", said: "talk show is an emotional necessity. it has become a trend culture that resonates deeply with young people." talk show is a one-man comedy that expands the monologue into a complete stage performance. during the performance, the actor does not need to play the role of others, but only be his true self. in talk show performances, favorite girls, first-line stars, etc. can all become the objects of ridicule, and any elements and fragments of life may become creative materials. in the process of listening to others' complaints, the audience can only get resonant catharsis and temporarily escape from reality, but they still get intermittent pleasure and find a sense of group identity.
the program "talk show and his friends" anchors emotions on the theme of "life", allowing actors to talk about specific life, and allowing the audience to find resonance in these subtle details, using laughter to dispel trivialities. for example, hu lan's jokes that analyze the workplace in a different way are very "practical". for example, in his jokes, workers can think about problems from a different perspective, and all problems can be solved: "if he says you can't do it, you say that others do the same; if he says that others don't do it, you say that i don't do it in other places." workplace, fitness, blind dates... the contestants share their experiences and opinions from different age groups and different perspectives, making the content of the program more three-dimensional and rich.
35-year-old wang defa stood on the stage and talked about his "middle-aged greasy" experience. after a few words, white foam appeared on the corners of his mouth. while talking, he raised his thumb and wiped the corners of his mouth vividly, making the audience laugh. everyone was criticizing "middle-aged greasy", but wang defa dispelled this ridicule based on his own personal experience.
regarding urging marriage, tang xiangyu said, "i have been predestined to have a husband's family since i was a child. if you can't fold the quilt, your husband's family will laugh at you; if you can't make dumplings, your husband's family will laugh at you"; regarding blind dates, yarong said, "blind dates are like shared bicycles during the morning rush hour"; regarding gender stereotypes, zhang hui said, "why is it that some people are decisive when they make requests and issue orders, but when i do the same thing, it is called pressure? there will always be people who say they are so manly, why doesn't anyone say i am so womanly?" at this time, she and zhang yuqi smiled at each other, completing the closed loop of this text. today's talk shows not only achieve a deep connection with the audience, but also complete a profound reflection of social reality.
(source: qilu evening news)
