"towards the southwest" successfully concluded, setting a new record for the ratings of major revolutionary tv series
2024-09-10
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on the evening of september 9, "towards the southwest", a key drama commemorating the 120th anniversary of the birth of comrade deng xiaoping, a major revolutionary tv series, and a major literary and artistic support project of sichuan province, came to a successful conclusion during prime time on china media group one.
"towards the great southwest" took four years from script creation to filming, with more than 200 actors participating. the filming content involved six cities, including shanghai, nanjing, chengdu, chongqing, beijing and guiyang, and the filming scenes were spread across four provinces and cities, including sichuan, chongqing, guizhou and zhejiang. the main creative team brought together historical consultant yang shengqun, chief screenwriter zhang qiang, directors wang weimin and jin chen, and led by senior creative personnel in the industry such as an rongsheng, liu zhibing, zhang tong, wang like, qi kui, and niu junfeng. it focused on showing that the southwest bureau led by deng xiaoping, liu bocheng and he long united the masses from all walks of life and the people of all ethnic groups in the southwest, overcame various difficulties and completed the great achievements from liberation to takeover, from transformation to construction, and promoted the southwest region to achieve earth-shaking changes. the overall drama not only reflects the height of the theme of breaking new ground in the subject matter and commemorating the important blanks of comrade xiaoping's film and television works, but also shows the depth of creation of the content such as the earth-shaking changes in the southwest region in multiple dimensions.
chief producer zhou hao told reporters that the drama reached over 200 million viewers from the prime time of cctv-1 to the end, with a cumulative broadcast volume of over 241 million. according to the china audiovisual big data of the national radio and television administration's radio and television program ratings system, the peak ratings of the drama set a record and broke 3.5% for the first time, with a historical peak of 3.74% and a market share of 18.46%. the average ratings during the broadcast were 2.76%, and the average audience share was 11.83%, ranking first in the average ratings of all channels during prime time, creating a new high in ratings for major revolutionary tv dramas in recent years.
especially with the help of the new media alliance, the drama has been active on the douyin platform, with the main topic playback volume exceeding 100 million, and has been continuously listed in the top 10 of the douyin hot list, achieving a major breakthrough for major revolutionary tv dramas on the douyin platform.
as one of the major achievements of sichuan province in supporting literature and art, the remarkable achievements of the tv series "towards the southwest" reflect the vigorous development of the "sichuan film and television army" in recent years. in the future, sichuan will take this as a new starting point, relying on the height of overall planning and the strength of policy support, to create a new highland of western film and television industry with international influence. at the same time, we will adhere to the organic unity of ideology and artistry, promoting the main theme and advocating diversity, social benefits and economic benefits, increase the selection and planning of themes that showcase sichuan's history and culture and praise the new achievements of the construction of new sichuan, and create and launch more "sichuan-made" fine works with national expression, sichuan characteristics, and contemporary narratives.
