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21st century business herald reporter yang xi reports from beijing

the financial services special topic of the 2024 china international fair for trade in services (hereinafter referred to as “ftis”) will be held in beijing shougang park from september 12 to september 16. as one of the nine special topics of the 2024 ftis, this year’s financial services special topic is themed “reform and opening up for the overall situation, and finance for the people”. a total of 227 domestic and foreign financial institutions and enterprises will participate in the exhibition, including 67 fortune 500 companies and industry leaders. among them, there are 104 offline exhibitors, and the exhibition is located in halls 4 and 5 of shougang park, with a total area of ​​over 14,400 square meters.

a reporter from 21st century business herald learned that this year's financial services special topic has specially opened a financial powerhouse route, which integrates "play, study, and travel". visitors can understand the development trend and future of china's financial industry, experience cutting-edge financial technology and services, immerse themselves in financial culture, and fully experience the charm of a financial powerhouse. visitors can also receive a free exhibition passport to participate in the fun stamp collection tour.

image source: provided by the financial services special topic of ciftis

it is reported that the financial institutions participating in the financial powerhouse route include policy banks such as the china development bank and the export-import bank of china, state-owned banks such as the industrial and commercial bank of china and the agricultural bank of china, joint-stock banks and city commercial banks such as the china minsheng bank, hua xia bank and the bank of beijing, and insurance companies such as the china insurance group and china life insurance. the exhibitions of various institutions are rich and colorful, with many highlights.

for example, as the only agricultural policy bank in my country, the agricultural development bank of china has always been based on serving the "six major areas" of national food security, regional coordinated development, and ecological civilization construction. this exhibition will fully demonstrate its practical results in doing a good job in the "five major articles" of science and technology finance, green finance, inclusive finance, pension finance, and digital finance, and striving to create four distinctive brands of "food bank", "agricultural land bank", "water conservancy bank" and "green bank".

icbc takes the "five major articles" of finance as the core theme, and actively presents the "five special" service system of technological financial innovation in the booth, providing diversified financial services for the entire life cycle of scientific and technological enterprises; the "icbc green bank +" green financial service brand shows icbc's fruitful results in practicing green and low-carbon, as well as the cross-border e-commerce comprehensive service platform "cross-border e-diantong", which provides strong support for the "brand going global" of made in china. at the same time, it fully displays the pension financial service system that meets the needs of customers in the aging era. in terms of digital finance, the "digital icbc (d-icbc)" brand highlights icbc's achievements in digital development, and there are also blind box machines, ai interactions and other projects for everyone to check in and experience.

picc has highlighted the sense of technology, interactivity and fun in the design of the exhibition area. through the combination of display boards, images, videos, real objects and games, it presents the historical evolution, insurance innovation and warm service of picc in a panoramic way. the group photo of the first national insurance work conference, the first old insurance policy of picc, the latest technological claims equipment, and the commemorative poster of the 2024 china international fair for trade in services generated by taking a photo with "picc bao" will all appear in the picc exhibition area.

as china's only state-owned reinsurance group and the only central financial enterprise with reinsurance as its main responsibility and business, china re ranks first in asia and eighth in the world in terms of reinsurance premiums, and has always made positive contributions to the establishment and improvement of the national catastrophe insurance protection system and the construction of a financial power. at this exhibition, china re took the theme of "seventy-five years of adhering to the original intention of serving the country and unswervingly serving the national strategy" and introduced in detail the fruitful results in "achieving technological breakthroughs in catastrophe models" and "serving the construction of a national multi-level risk protection system", focusing on showing its active efforts to fully support the modernization of the national disaster governance system and governance capabilities.

at this exhibition, bank of beijing will work together with its customers to bring innovative technological applications such as new quality productivity, specialization and innovation, hard technology, high-tech, digital entertainment and cultural creation, and fully display innovative products such as large model applications, robots, unmanned vehicles, vr, etc., to bring an immersive and novel experience to the audience, and implement the mission of finance to help technological innovation with practical actions, and contribute to the construction of a financial power.

the national financial management center exhibition area is themed "china's financial street, the world's financial street", focusing on presenting the practice and achievements of beijing financial street as a national financial management center in open development. through the major events of the financial street's open development, multi-level international exchanges and cooperation, financial services for the "belt and road", the construction of the "two districts", the financial street forum and other sections, it shows that the financial street has fully undertaken the tasks of national financial reform and opening up, and constantly created new advantages in international cooperation and competition in the process of expanding opening up. the exhibition hall integrates the design concept of "financial eyes", looks at the world through the eyes of finance, and develops together with major international financial centers. the "flower of finance" blooms the achievements of the construction of the "two districts", and the "annual rings" turn the trajectory of financial expansion and opening up. the exhibition area also sets up interactive links such as ai digital human experience and stamp punching. say hi to the financial street to unlock the exclusive digital human image.

it is worth mentioning that this time, the hainan free trade port financial exhibition group is led by the financial office of the hainan provincial party committee and consists of 11 units including the hainan branch of the bank of china, the haikou branch of china merchants bank, the hainan rural commercial bank, the hainan bank, the haikou jiangdong new district, the yangpu economic development zone, the sanya central business district, the haikou fuxing city internet information industry park, the hainan registration and settlement co., ltd., the hainan international carbon emissions trading center, and the hainan green finance research institute. through the three major themes of characteristic finance, green finance, and financial industrial parks, the innovative achievements of hainan's free trade port finance are displayed.