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"changsha is a great place for entrepreneurship and innovation!" on september 9, at the 2024 internet yuelu summit, yao xiangjun, executive vice president of boe technology group and chairman of yiyun technology, mentioned this sentence many times.

founded in 2017, yiyun technology is a subsidiary of boe that is deeply engaged in the integration and innovation of culture and technology. it is also the world's first innovator of "paper-like eye-protection screen" technology, international standards for digital art display, and full-scene digital art museums. in 2020, yiyun's headquarters moved to changsha.yao xiangjun said,these 4 years,hefeel that changsha is a good place for entrepreneurship and innovation，the business environment here is fast, efficient and economical, with abundant resources and industrial policies.

yao xiangjun introduced that at present, yiyun technologyit has three world-first technologies. the first is the world's first built-in eye protection screen technology, which makes the screen as environmentally friendly and healthy as paper, and can truly restore artworks. the second is the world's first international standard for digital art display, breaking the gap in this field in the world. the third world first is the full-scene digital art gallery.artcloud technologywe are committed to integrating excellent hard technology and cultural content to create a new digital cultural experience. based on these three global firsts,artcloud technologylast year, it was named as one of the first technology innovation centers of the ministry of culture and tourism, and it is the only one in hunan province.

hunan has a rich historical heritage and unique hunan culture. in the first half of 2024, it received more than 322 million tourists and had a total tourism revenue of 492.7 billion yuan. changsha is the first city in china to be named the world's "media art capital", and "malanshan" has become a top brand integrating culture and technology.

yiyun has accumulated rich experience in the construction and operation of digital art centers. it is determined and confident to invest in the construction of a world-leading digital art center in changsha in conjunction with ecological partners on the content, technology, and application sides. the center will take the integration of culture and technology as its innovation core, fully integrate innovative technologies such as new display, artificial intelligence, and multimodal interaction with high-quality cultural content resources at home and abroad, and build a digital, immersive, and highly interactive user experience; it will take the integration of culture, tourism, commerce, and production as its operation model, integrating digital exhibitions, popular science research, digital cultural and creative exhibitions, technology research and development, alliance exchanges, and other functions to achieve both social and economic benefits.

on the road of integrated development of culture + technology,over the past 4 years, yiyun technology hasachieved rapid development: annual revenue increased 20 times, talent increased 10 times, completed the layout of 16 domestic and 3 overseas bases, built the world's first full-scene digital art museum-suzhou bay digital art museum, and created chengdu tianfu big eaves, chengdu financial city twin towers, yibin three rivers and six banks, capital museum, beijing city library and other cultural and tourism digital benchmark projects. in 2023, yiyun was selected as the first batch of national technology innovation centers of the ministry of culture and tourism (the only one in hunan province), and suzhou bay digital art museum was selected as the first batch of national smart tourism immersive experience new spaces.yao xiangjun said, "this is due to changsha's good business environment.i deeply understand that changsha is a good place for entrepreneurship and innovation. i often tell my friends that the four words written on the door of yuelu academy can be summed up as "yulu mountain is the place for entrepreneurship and innovation in hunan".。”

xiaoxiang morning news reporter chen shixian