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zhiji is not just changing its name! executives: audi and saic cooperate on electric vehicles with reasonable prices

2024-09-09

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according to fast technology on september 9, audi and saic will cooperate to build a new electric car. earlier, there were reports that it was a re-shelled version of zhiji, and it would not be able to have audi's four-ring logo. recently, song feiming, ceo of the audi saic cooperation project, revealed more inside information in an interview.

song feiming said,the new car developed by audi and saic will be offered at a sincere price and will be unveiled in november.

"in terms of product strategy, audi saic's products focus more on high-end intelligence, while faw audi ppe platform products focus on high-end luxury. for this reason, audi saic's products will be more inclined towards the younger generation in design and intelligence, looking for personalized groups among high-end customer groups who are willing to accept new technologies and new concepts. at the same time, the new models will be sold through saic audi channels in advance." he introduced.

song feiming also said,audi saic's new car will maintain the pure audi genes and will not be a re-shelled car of zhiji brandthe two parties will adopt an open attitude and use the smart driving supply ecosystem in the chinese market to build this product.

the new car will adopt pure electric technology, and the battery supplier will come from catl; in terms of intelligent driving,audi saic's new car will use momenta's technology, reaching the mainstream level of the current new forces of intelligent driving, which means that audi saic’s products may have intelligent driving capabilities on highways and in urban areas.

recently, there have been reports that the new electric vehicle model jointly developed by audi and saic group will no longer carry the audi logo. this decision was made based on brand image considerations. relevant personnel from audi china said that the project actually has a completely independent system, including research and development, marketing, etc.

song feiming said that the audi saic project is not an experiment or a pilot, but a new cooperation mechanism.currently, there are three teams working on the cooperation project between audi and saic., including audi, saic and saic volkswagen. the project also has the support of the german headquarters, and audi ceo personally participates in the project.