meeting the diverse needs of citizens, wenzhou cinemas not only show movies
2024-09-09
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deng fanhui, chao news sharing alliance wenzhou center
as september approaches, the curtain of the summer season slowly falls. according to statistics from the national film administration, the national movie box office for this summer season (june 1st to august 31st) was 11.643 billion yuan, and the number of moviegoers was 285 million. although this data ranks second in the summer season records in the past five years, compared with the total box office of the 2023 summer season of over 20.6 billion yuan and 504 million moviegoers, the decline is still very obvious.
according to maoyan professional edition app, wenzhou's box office this summer reached 91.1637 million yuan, ranking the top three in the province. among them, "catch the dolls" led the wenzhou summer season with a box office of 24.22 million yuan, followed by "the silence" and "alien: resurrection" closely.
facing a relatively weak market, wenzhou cinemas are stepping up their transformation. cinemas, once a single space closely associated with movies, are now being presented to citizens in a completely new way.
on july 30, the white deer cinema live broadcast of the paris olympic games table tennis mixed doubles finals was a big hit. photo courtesy of the interviewee
"the vest is coming off"
cinema invests in short film
looking at the film market during this summer's movie season, a notable phenomenon is that the response to domestic films did not meet the expectations of the industry and audiences.
during this period of several months, more than 100 films were released in turn, covering many genres such as drama, animation, documentary, comedy, action, suspense, and romance, presenting a grand scene of blooming flowers. however, although these new films of various genres provide audiences with diverse choices, it is difficult to cover up the embarrassing reality that this year's film market lacks high-box office "explosive" works.
as the appeal of content shown in cinemas gradually decreases, the problem of the film industry's over-reliance on box office revenue has become increasingly prominent. wenzhou's cinemas have actively crossed borders and actively sought cross-screen integration. they are no longer limited to the big screen, but are actively expanding to the small screen to achieve wider coverage and a more diversified viewing experience.
on august 17, wenzhou film and china literature group launched a new drama, "don't chase me, mr. huo, my son's vest is about to fall off", which was officially launched. this is not only a new content exploration for wenzhou film, but also a powerful practice for the diversified development of the film industry. in addition to this drama, the fantasy short drama "hongtian shenzun" invested by wenzhou film is also about to be launched, and the short drama "dungeon and fighter" adapted from the popular game is ready to go. the fantasy short drama "wandao dragon king 2", the republic of china emotional short drama "hibiscus flowers have bloomed" and many other works are also in intensive post-production and will soon meet the audience.
the relevant person in charge of wenzhou film said that these works not only enriched the product line of film production, but also met the audience's growing diversified needs with diverse themes and styles. the active efforts of wenzhou film and other film production ports also provided useful inspiration and practice for the film industry to find a new way out in the predicament.
watching the olympics in the cinema
injecting new activities into summer cinemas
independent space, large screen, and surround sound effects bring a unique audio-visual experience. waving national flags, singing national anthems, and cheering let the enthusiasm of watching the game be released. the warm atmosphere is comparable to the "second arena". starting from july 26, wenzhou bailu cinema european city store, as the first cinema in wenzhou that meets the conditions for live broadcasting, broadcast the 2024 paris olympic games tv program theater live, allowing wenzhou audiences to enjoy the fun of exciting games on the big screen. it is understood that bailu cinema has screened a total of 21 sessions of the opening and closing ceremonies and events of the paris olympics. the sessions of popular events such as table tennis and diving were full, especially the live broadcast of the table tennis mixed doubles finals participated by sun yingsha and wang chuqin on the evening of july 30, which was unprecedentedly popular.
the launch of the "go to the cinema, watch the game" model is an important breakthrough in the cinema business. cross-border cooperation not only enriches the screening content of the cinema, but also provides more diversified choices for the audience. this innovative attempt not only effectively solves the vacancy rate problem of the cinema, but also shows more possibilities for stimulating the potential of cultural consumption. pang ruhai, department manager of wenzhou film industry film management center, said that there is no doubt that compared with the "loneliness" of watching the olympics at home and the "high consumption" of going to the game site, watching the olympics in the cinema has its unique advantages. it not only has the emotional amplification effect of gathering people with the same preferences, but also has a lower cost and high cost performance, which is very attractive to the audience.
in fact, it is not a technical problem to bring this kind of non-movie content into cinemas. the head of wenzhou film industry said that with the rapid development of my country's network information, the mature coverage of 5g networks, and the continuous improvement of supporting facilities in cinemas, most cinemas in my country now have basic broadcasting conditions, which provides broad space for the development of the "cinema +" model.
team building, exhibition hall...
"cinema+" unlocks more new ways
driven by the wave of cross-border cooperation of "cinema + olympics", the cinema industry is also undergoing unprecedented renewal and upgrading.
"diversified operations have become a consensus in the industry." cai jiafeng, deputy general manager of wenzhou film, pointed out that with the continuous progress of society and the increasing diversification of audience preferences, innovation has become the only way for all industries to continue to develop, and cinemas are no exception. faced with the dilemma of idleness and waste, although the number of screenings continues to increase, it is necessary to improve the off-season competitiveness of cinemas and solve the problem of concentrated film clusters and insufficient overall space efficiency of cinemas. it has become an inevitable trend for the implementation of "cinema +".
obviously, the biggest advantage of movie theaters lies in their fixed physical space, and diversified operations are precisely the deep excavation and utilization of the value of this space. wenzhou cinemas are making full use of their venue advantages to maximize the development and utilization of resources. on august 31, the film and animation festival held by wenzhou film industry came to a successful conclusion. during the event, many classic animated films were wonderfully presented in many theaters in the city, which aroused great attention and popularity. many theaters in the city not only have millet products markets and exclusive peripheral displays, but also hold home dance performances, animation punch-in points and other activities. the integration of a series of popular ips has instantly transformed the theater into a dreamland for two-dimensional enthusiasts, a new space for young people to watch movies, play games, dance, communicate and gather.
at the same time, wenzhou cinemas are moving further and further on the road of diversified operations. team building, movie party classes, cinema proposals, exhibition hall rentals, etc. have become their regular operations. cai jiafeng revealed that the introduction of live broadcasts of e-sports events and concerts into cinemas to provide audiences with more colorful choices is being vigorously promoted.
in other cities, cinemas are also actively exploring new ways to open cinemas. for example, they are introducing performances such as stage plays, dramas, and talk shows, broadcasting live shows such as the 2024 vienna new year's concert, the 2024 spring festival gala, and taylor swift: the era tour, and some cinemas are boldly trying the new model of "movie + hot pot"... faced with the challenges and opportunities under the new situation, cinemas are no longer sticking to traditional businesses, but are carefully planning, keeping up with hot spots, exploring new "movie +" models, and using diversified content to further meet the needs of the audience.
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