chinese companies appear at ifa2024, green energy and smart technology dance on the global stage丨new economic observation
2024-09-09
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cover news reporter fu wenchao
the 100th berlin international consumer electronics show (ifa 2024) kicked off on september 6th, local time in berlin. this year's ifa brought together top technology companies from all over the world to jointly explore the latest achievements in cutting-edge fields such as artificial intelligence, the internet of things, and sustainable development, bringing an unprecedented technology feast to global consumers.
focus on three major industries
tcl adheres to its global strategic layout
it is understood that this year marks the 100th anniversary of the ifa exhibition, and tcl has participated in the exhibition for the 14th consecutive year. through the two major entities of tcl industrial and tcl technology, it focuses on the three major industries of smart terminals, semiconductor displays, and new energy photovoltaics. for the first time, it has booked a venue to display cutting-edge achievements in technological breakthroughs and upstream and downstream collaborative innovation.
in the field of smart terminals, as a promoter of mini led technology, tcl industrial brought 10,000-level zone qd-mini led tv x11h, the world's largest 115-inch qd-mini led tv x955 max, etc. in addition, in the field of semiconductor display and new energy photovoltaics, tcl huaxing and tcl zhonghuan respectively launched the world's first 105" high-refresh curved gaming display, and displayed the world's first 57" 8k curved mled gaming display, g12 solar monocrystalline silicon wafer, etc.
it is worth noting that in terms of brand globalization, tcl has used humanistic ip to establish emotional connections with more consumers, set up esg, art, e-sports and sports exhibition areas such as tclgreen, tclart and tclyoung, and incorporated more humanistic and youthful design elements and interactive experiences.
it is reported that in the process of localized communication with european consumers, tcl has been linking up with the world's top sports ips to strengthen cooperation. in 2024, tcl will sponsor five top national teams to compete in the european cup and is the official partner of the german, spanish, italian, polish and slovak national teams.
overseas markets of all categories are growing rapidly
skyworth expands into high-end market in europe
at this year's ifa, skyworth group, with its two major sub-brands metz and strong, demonstrated its cutting-edge achievements in the continued expansion of consumer electronics.
according to reports, skyworth group has grown from a tv manufacturer in the past to a comprehensive enterprise that now covers multiple technological products such as tv, iot cameras, set-top boxes, smart home appliances, and xr. this impressive achievement is closely related to the successful acquisition of metz, a german high-end tv brand founded in 1938, and strong, a well-known european set-top box brand. skyworth has not only filled the gap in the high-end brand in the brand matrix, actively cultivated diversified businesses, but also successfully entered the european high-end market.
at this ifa2024 exhibition, both red and blue metz made great efforts. in addition to bringing oled tv series, wallpaper tv series, game tv series, ktv, and portable tv, they also displayed white appliances such as refrigerators and washing machines, electric shavers, electric toothbrushes, high-speed hair dryers and other rich personal care products and xr products.
industry insiders said that looking back at the first half of 2024, skyworth group's outstanding performance in overseas markets has attracted attention. in order to fully promote the internationalization of all categories of business, skyworth closely followed the craze of global sports events in 2024, cleverly integrated brand vitality into them, and launched highly intelligent and user-friendly smart electrical appliances, successfully attracting the attention of european and african consumers and further expanding its market territory.
