mercedes-benz deepens investment in china to further enrich its "intelligent manufacturing" product lineup
2024-09-09
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recently, mercedes-benz group announced that it will invest more than 14 billion yuan with its chinese partners to further deepen its presence in china and enrich its "smart manufacturing" product lineup. this major investment plan indicates that mercedes-benz continues to be optimistic about the chinese market and is committed to quickly introducing more innovative technologies and luxury models to china.
mercedes-benz will gradually put into production a number of china-exclusive models from 2025, including the new pure electric long-wheelbase cla model, the new long-wheelbase gle suv model, and the new luxury pure electric mpv model based on the van.ea platform. among them, the new long-wheelbase gle suv model is the first to be developed by a chinese team, which will integrate china-exclusive comfort experience and advanced intelligent technology to bring chinese consumers an excellent luxury driving experience.
this investment will not only accelerate mercedes-benz's layout in the fields of new energy vehicles and intelligent connected vehicles in china, but will also promote the development of high-end manufacturing and related industrial chains in beijing, fuzhou and surrounding areas. mercedes-benz will continue to leverage its industry pioneering advantages and work hand in hand with chinese partners to contribute to china's automotive industry and modernization.
in addition, mercedes-benz also plans to launch new models based on the new modular architecture (mma) platform in the future, and introduce the self-developed mb.os new architecture to bring a new digital luxury experience to chinese customers. the production of the new long-wheelbase gle suv will further enrich the mercedes-benz suv lineup in the chinese market and meet the diverse needs of chinese consumers for luxury suvs.
it is worth mentioning that mercedes-benz's public welfare investment in china has also continued to increase, with a total of more than 360 million yuan. the brand actively participates in environmental protection, driving culture, education support, culture and art, and social care, and practices corporate social responsibility.
proofreading: qin hongyi, sun yang
review: zhang yang
