all-round hard shell, heading to the unknown | arc'teryx 2024 beta ar jacket series device
2024-09-09
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“Climb mountains not so the world can see you, but so you can see the world. ”
“you climb to the top of a mountain not so the world can see you, but so you can see the world.”
- the mountaineering bible
american mountaineers club
arc'teryx releases the 2024 beta ar jacket series, which is coordinated and produced by godien chan, the founder of wave-particle duality (shanghai) brand design co., ltd., facing the mountains with awe and seeking ways to coexist with nature.
the ar in beta ar jacket stands for all-round use, which is multi-purpose and can meet the different needs of explorers according to changes in the environment and climate. beta ar is specially equipped with an independent collar. tightening the collar can provide more neck protection to prevent branches from scratching your face. in order to highlight this collar design, the device boldly enlarges the collar and front, interpreting the awe and pursuit of mountains in the evolution of products and devices, taking you out of the city and experiencing the baptism of mountains and rivers. experience freedom in the ever-changing mountain weather and coexist with nature.
the colors of beta in each season are derived from the pictures taken by arc'teryx's professional photography team while walking in nature, so the color matching of the clothes in each season is different. this installation also maintains this color matching tradition. it is different from pantone or other popular color cards, but it always follows nature and presents it to every explorer in the most original way.
feel the nature and coexist harmoniously
the owner, godien chan, has always adhered to the original intention of "perceiving nature and coexisting in harmony", developing sustainable fashion installations, using degradable and environmentally friendly materials, practicing what she preaches, integrating knowledge and action, practicing the concept of sustainable development, helping to promote recycling, and conveying the brand's strict pursuit of environmental protection.
a longer-lasting relationship and spirit between people and fashion requires our joint efforts. let us keep the appointment together, share the feast of nature, and reach our heart's desire.
