vipshop's autumn new fashion promotion begins: seasonal demand for clothing increases dramatically, autumn and winter fashion apparel is as low as 90% off
2024-09-09
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as autumn arrives in many parts of the country, e-commerce platforms’ seasonal promotions have arrived as scheduled.
according to china weather network, in september, autumn is beginning to appear in many parts of the north, and many provincial capitals will enter autumn one after another. the highest temperatures in qinghai, gansu, ningxia and other places will drop by more than 10℃, and it will be very cold and you need to put on more clothes. at the same time, in the south, the temperature has dropped significantly after the typhoon. it is understood that after mid-september, the subtropical high pressure will retreat eastward, and most of the south is expected to experience a drop in temperature.
focusing on consumer demands such as mid-autumn festival reunion, staying at home during holidays, and autumn and winter season changes, the discount e-commerce platform vipshop announced that it will launch the autumn new fashion promotion from 8 pm on september 7 to 10 am on september 24. from the start of the promotion to 10 am on the 10th, 99 super hot-selling limited-edition activities will be launched, and more than 5,000 well-known brands will be involved to launch tens of thousands of hot-selling products. many mid-autumn festival products, autumn and winter fashions, beauty and skin care, and national trend clothing will be discounted by up to 10% for a limited time. the platform and brands will work together to pass on profits to consumers in a truly affordable way.
previously, the "white paper on the trends of the apparel industry in autumn and winter 2024" released by vipshop showed that this autumn and winter, eight major trend styles of clothing are expected to usher in rapid growth, including fashionable and exquisite style, expensive madeleine; retro and modern trend, national style and new chinese style; quiet luxury aesthetics, lazy and relaxed style; outdoor functional style, urban light sports, etc.
the autumn new fashion promotion is closely linked to the mid-autumn festival. seasonal products such as mooncakes, wine, and nutritional supplements have attracted the attention of consumers. on vipshop, the time-honored brand huamei mooncakes are as low as 39 yuan, the three squirrels co-branded gift boxes start at 50 yuan, the daoxiangcun three-layer popular gift box is 77 yuan, and the yanziwu bird's nest gift box is as low as 35% off.
as summer turns to autumn, the demand for seasonal clothing becomes prominent. in vipshop's new autumn trends, the search volume for sweaters, sports coats, hoodies, men's jackets, etc. has grown rapidly. koradior women's sweaters with exquisite and fashionable styles are as low as 135 yuan, vero moda women's jackets are as low as 195 yuan, bosideng light down jackets are as low as 199 yuan, and evely women's sweaters are as low as 194 yuan. men's clothing also has super low discounts, boss has 12% off, gxg jackets are as low as 12% off, and navigare outdoor three-proof jackets are as low as 10% off.
outdoor sports will reach a climax. in the vipshop promotion, nike is as low as 21% off, anta is as low as 25% off, the north face classic logo t-shirt is as low as 139 yuan, fila is reduced to 518 yuan, bilfen's popular long-sleeved polo is as low as 680 yuan, 361° and camel are as low as 10% off. children's clothing has also entered the renewal season, ask junior children's jackets start at 69 yuan, balabala is as low as 20% off, teenie weenie autumn and winter renewal is as low as 20% off, and dr. jiang's white shoes are as low as 20% off.
jewelry, gold, shoes, bags and accessories are also the focus of consumers. michael kors is as low as 12% off, coach fashionable handbags are as low as 797 yuan. belle's autumn hot-selling loafers are as low as 199 yuan. chow tai fook's selected gold is as low as 40% off, tissot watches are as low as 40% off, and casio watches are as low as 158 yuan.
in terms of home appliances, vipshop actively participates in guangzhou's home appliance trade-in campaign. guangdong users who purchase eight types of home appliances with first- and second-level energy efficiency (water efficiency) participating in this campaign, including refrigerators, washing machines, televisions, air conditioners, computers, water heaters, household stoves, range hoods, etc., can enjoy trade-in subsidies, saving up to 16,000 yuan.
according to relevant persons in charge of vipshop, after the limited-edition event of 99 super hot items in the new autumn style, many first-line domestic and foreign brands have successively launched the super brand day. at 8 pm on september 20, the promotion will also launch the release of new autumn trends, the fashion top products festival, the big brand renewal festival and other activities. four hours before the release of the new autumn trends, a limited-time red envelope will be added, and a 95% discount will be given on the basis of the promotion price. the new autumn style promotion will last until 10 am on september 24.
