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the mooncake gift box labeled "lady m" is priced at 480 yuan, but the actual selling price is 680 yuan; the mooncake gift box labeled "peninsula hotel" is priced at 499 yuan, but the actual selling price is 1988 yuan... against the backdrop of the country's explicit ban on "sky-high" mooncakes priced above 500 yuan, some high-priced mooncake gift boxes are still being sold in disguise on e-commerce platforms.

in june 2022, four departments issued the "announcement on curbing "sky-high" mooncakes and promoting the healthy development of the industry", which focuses on supervision of boxed mooncakes with a unit price of more than 500 yuan.

as the mid-autumn festival approaches this year, a beijing news reporter found on an e-commerce platform that although the price of mooncake gift boxes does not exceed 500 yuan, many merchants selling so-called "hong kong version" peninsula hotel mooncakes and "lady m" mooncake gift boxes use private chats to change prices or mark lower prices, buy one and bid more (buy one mooncake by clicking on multiple price links). some sellers even directly indicate on the product page that since the platform's mooncake price limit is 500 yuan, it is impossible to mark the price, and the actual price is to bid 2. on some social platforms, some merchants attract customers through product pictures, and then use private chats to sell high-priced mooncakes.

beijing news reportermerchantswe learned from multiple sellers that these high-priced mooncakes are mostly purchased from hong kong, macau and other places in china, and transported to shenzhen, zhuhai, guangzhou and other places in guangdong by private purchasing agents or "water army" transportation, and then sold to buyers through e-commerce platforms or social platforms. the related activities are suspected of smuggling and tariff evasion.

in addition, some hotels sell mooncake gift boxes worth thousands of yuan that are paired with scented candles, which is suspected of violating regulations that boxed mooncakes cannot be bundled with other goods in any form, nor can mooncakes be sold together with other products in the form of gift boxes.