promoting green and low-carbon development丨swisse's environmental protection charity event concluded successfully!
2024-09-09
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statistics show that the world produces about 400 million tons of plastic waste every year, and of the 7 billion tons of plastic waste produced worldwide, less than 10% is recycled. global "white pollution" is becoming increasingly serious. to this end, the united nations has established 17 sustainable development goals to promote environmental protection and sustainable development concepts to become a global consensus. swisse, a natural health nutrition brand from australia under the h&h group, has always adhered to the concept of natural health and sustainable development and is committed to exploring new paths for environmental protection.
from april to september this year, swisse launched the "natural health, no bottles" campaign, linking online and offline recycling of empty bottles, promoting recycling and reducing plastic pollution. the campaign started from within the h&h group, and then went deep into the four major cities across the country, expanding the scope of participation online in the form of h5. as of september, it has covered nearly 200 million people online and offline, creating a green and low-carbon atmosphere in the whole society, making "empty bottle recycling" a social action in which all people can participate, and promoting an environmental protection trend in which all people can participate.
empty bottles become blind boxes, activating new momentum for environmental protection and public welfare
in order to advocate the concepts of natural health and sustainable development and guide the public to adhere to environmental protection in daily life, swisse's "natural health, no bottle lying" environmental protection charity event has deeply insight into the fashion interests of contemporary young groups, and created an innovative environmental protection path of recycling empty bottles into fashionable blind boxes. it interprets the value connotation that environmental protection actions can also be fashionable and fun, and has aroused emotional resonance among the public.
at the same time, the activity design follows the principle of "low threshold, time-saving and convenient". participants can make an online appointment for door-to-door service through the activity h5 and participate in the recycling of empty product bottles. each recycled bottle will be sent to a recycling and regeneration agency, and after more than 7 professional processes such as label removal, cleaning and disinfection, crushing and sorting, recycled plastic particles, processing and manufacturing, it will eventually be reborn and become an environmentally friendly and fashionable "blind box" to give back to participants.
the entire participation process, from green logistics, empty can recycling to resource regeneration, forms a circular ecological chain. at the same time, it builds a way for the brand to interact positively with consumers, allowing participants to fully experience the sense of accomplishment of contributing to environmental protection, thereby stimulating enthusiasm for secondary participation and promoting the implantation of environmental protection concepts into people's minds.
online and offline linkage, setting off a new trend of fashion and environmental protection
in addition to innovative thinking on the recycling of empty bottles, swisse has seized the interests of the new generation of consumers in its activities and created a closely linked online and offline promotion network by integrating internal and external resources.
with the launch of the event h5, swisse started from within the company and launched empty bottle recycling activities, actively disseminated knowledge on plastic reduction and environmental protection, advocated a green, circular and low-carbon lifestyle, and started with the employees of biostime group to create a good atmosphere where individuals lead families, families influence society, and the whole people participate in plastic restriction, making empty bottle recycling a piece of cake in daily life.
in order to bring environmental protection into consumers' daily life, the event was held in four cities, beijing, wuxi, chongqing and guangzhou, creating a series of interesting interactive games such as blind box exchange wall, environmental protection knowledge flip card quiz, theme check-in area, etc., to deepen environmental protection science education and set off a new trend of fashionable environmental protection offline. among them, the beijing station joined hands with jd health to hold an offline empty bottle recycling event at jd headquarters in beijing, combining the powerful resources and strength of both parties, greatly increasing the participation and influence of this environmental protection action.
adhere to the business development model for good and create sustainable value
reducing pollution and living a low-carbon life is not only an environmental protection concept, but also an inevitable path for mankind to move towards healthy and sustainable development. under the corporate mission of "making people healthier and happier", biostime group has always adhered to the development model of green, low-carbon and business for good, and has long formed a deep awareness of sustainable development.
so far, h&h group has achieved outstanding results in many sustainable development aspects such as public welfare, environmental protection, development, and governance, and is committed to promoting shared value around the "four core sustainable development impact areas" - "enhancing health awareness", "reducing environmental footprint", "supporting fair development" and "improving corporate governance". at the end of 2023, h&h group china obtained the b corp certification, becoming the first b corp in the whole family nutrition and health, adult nutrition and health, and pet nutrition and health industries in mainland china, and the 51st b corp in mainland china. at the same time, h&h group's australia and new zealand, france, uk and us regions successively obtained b corp certification in 2023, proving to the society the outstanding achievements of h&h group on the road to sustainable development.
as a natural health nutrition brand under the h&h group, swisse has been practicing public welfare environmental education and actions in all aspects, from product development, business activities to consumer communication. this "natural health, no bottle" environmental charity event not only continues the exploration of green environmental protection actions in the 2023 "healthy fashion reshaping plan", but also fully demonstrates swisse's social responsibility and commitment to promoting sustainable development, becoming another effective practice of the group on the road to sustainable development.
looking to the future, swisse will adhere to the ppae (premium, proven, aspirational, excellence, engaging) business model of h&h group, aiming at green and sustainable development, and promote the health concept of "nutrition, exercise, and mindfulness" to more consumers through the upgrading of the green industry chain and diversified and innovative consumer communication models, leading the new green and environmentally friendly fashion and contributing to the sustainable social development of human society! (picture provided by the company)
