ai "digital people" are all here! it's really effective!
2024-09-09
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using "central kitchen", ai voice outbound calls, and ai "digital human" technology
nanjing promotes technology to empower anti-fraud publicity and prevention
in order to further increase the intensity of anti-fraud publicity and prevention, since the beginning of this year, the nanjing public security bureau of jiangsu province has continuously strengthened the accurate assessment of the police situation, promoted the implementation of anti-fraud publicity and prevention work in rounds, and actively improved the level of technological empowerment, using "central kitchen", ai voice outbound calls, ai "digital human" technology, etc., to improve the quality and effectiveness of anti-fraud publicity and prevention.
the nanjing public security anti-fraud department has fully gathered data resources from all walks of life to build a database of 18 key groups that are vulnerable to fraud, including corporate accounting personnel, students, and elderly people living alone. it regularly sends text messages to remind them to effectively enhance their awareness of fraud prevention and fraud identification. the nanjing public security bureau anti-fraud brigade has integrated resources to build an anti-fraud publicity and prevention "central kitchen", and through the creation of tweets, posters, videos, and multimedia presentations, it has achieved "hearing with sound, speaking with content, and broadcasting with images". at present, relevant anti-fraud publicity and prevention products have been widely used in the police reception halls, comprehensive service windows, external service windows of various police types, and electronic screens in government agencies, enterprises, and institutions throughout the city.
in order to solve the problem of high cost and low efficiency of manual outbound calls, the anti-fraud brigade of nanjing public security bureau introduced ai voice outbound calls. to strengthen the outbound call function, the anti-fraud propaganda and prevention staff of the anti-fraud brigade recorded professional anti-fraud propaganda and prevention terms in advance, and the system used interactive voice response to control the call process. since its launch in late april this year, the ai outbound call system has made 1.413 million anti-fraud calls to vulnerable groups, achieving good propaganda and prevention results.
traditional anti-fraud videos take a long time to record and have high scene requirements. to this end, the nanjing public security bureau anti-fraud brigade innovatively applied ai "digital human" technology to greatly shorten the production time. in response to the continuous renewal of fraudsters' rhetoric, the anti-fraud brigade uses "digital human" technology to carry out precise prevention in real time based on the characteristics of telecommunications network fraud. at present, the anti-fraud brigade has designed and launched 4 sets of "digital human" images based on different seasonal scenes and different prevention targets. the synthesized anti-fraud short videos have been widely circulated throughout the city. (reporter xu zheng, correspondent jiang bo, chen cen)