the new trend attraction of the bay area, 98 music ignites passion! 2024 futian international fashion fair and 98 music culture week kicks off
2024-09-08
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the fashion industry is a dominant industry in shenzhen and a sunrise industry. it is one of the "20+8" strategic emerging industry clusters that the shenzhen municipal party committee and municipal government focus on developing. on september 6, the 2024 futian international fashion fair and 98 music culture week opened at shenzhen festival avenue, one of the "top ten landmarks" of shenzhen's annual night economy. li ruiqi, member of the standing committee of the shenzhen municipal cppcc and director of the liaison work committee, liu wenbin, deputy director of the propaganda department of the shenzhen municipal party committee, huang wei, secretary of the futian district party committee, and yuan ying, deputy district mayor, as well as representatives of fashion companies, education, and media attended the event.
the 2024 futian international fashion festival and 98 music culture week is a renewed collaboration between futian’s fashion ip and china’s urban night economy business card. it uses fashion shows and music art as entry points to build a fashion creative industry platform and an industrial display stage, promote the comprehensive development of futian’s fashion creative industry, jointly promote cultural and tourism development, fully demonstrate the international image of futian district’s fashion trends, and create a cultural business card for china’s urban night economy.
the theme of this event is "urban x leads the new wave of fashion". the event includes eight major sections such as fashion shows, fashion carnivals, and nightlife experiences. it is linked to the first greater bay area animation and video game festival, realizing cross-domain linkage of 117 nightlife stores in 26 cities across the country and more than 1,500 merchants in 16 major business districts in futian, and striving to create a fashion consumption event covering "food, accommodation, travel, shopping, entertainment, exhibitions, and competitions".
futian fashion, yaoming international
as a fashion and consumption district, futian district has achieved a leading scale in the fashion industry. in recent years, futian has taken the lead in strategically listing "fashion" as one of the "three major industries" alongside "finance" and "science and technology innovation", and has made every effort to build a fashion highland in the bay area. four of the top ten high-end women's clothing brands in china are in futian, and the added value of the fashion industry in the district exceeds 80 billion yuan. the number of newly opened first stores has ranked first in the city for two consecutive years, and social consumption has ranked first in the city for 19 consecutive years. in february this year, six futian fashion brands collectively landed at the two major international fashion weeks in milan and paris, creating a new chapter in the development of shenzhen's fashion industry.
create a new benchmark for the night economy and release the city's nightlife experience
the booming "night economy" in recent years has greatly enriched the cultural consumption life of citizens and has become a new name card for shenzhen's urban culture. in this event, "xuanwenlvshang" is fully linked, and once again gathers multiple resources such as fashion brands, futian business district, and futian convention and exhibition. 92 nightlife stores in 26 cities across the country will also launch discount promotions simultaneously; more than 1,500 stores in 16 major business districts in futian will carry out joint promotions, covering 22 shopping events, 31 cultural and entertainment events, and 22 food events. at the same time, in conjunction with the 21 member units of the shenzhen cultural market association in the city, a special "98" series of discount packages are launched. futian district has actively launched a series of measures to promote traditional consumption, while cultivating new consumption growth points to ignite the city's nightlife.
innovation never stops, leading the fashion "new voice" wave
the highlight of the evening event was the grand futian fashion show. shenzhen's three high-end women's clothing brands nexy.co, psalter, and chlosio made stunning appearances at the opening ceremony, presenting themes such as "magnolia greenland", "field party field party", and "zhonghua·zhao". through the fusion of classical and modern, eastern and western aesthetics, they demonstrated the infinite possibilities of "fashion shenzhen" and "fashion futian". at the same time, fashion and technology are integrated across borders. psalter and honor series products inject technological design aesthetics into fashion and bring a new fashion experience.
98 music culture week, creating a grand urban life aesthetics event
the 10th golden snail lyrics competition was officially launched at the event. the competition adheres to the principle of "respecting creative talents, encouraging potential newcomers, and focusing on post-cultivation", supports original creators, cultivates high-quality talents, creates a platform for creation and sharing for behind-the-scenes musicians, and continuously supplies original talents and works for chinese original pop music. the event has been held for nine consecutive sessions. it is a professional competition with "music lyrics" as its core, with a total of more than 100,000 contestants and more than 5 billion online broadcasts.
wherever the bay area trends go, 98 music is waiting for you. "city music live" invites popular singers octopus and sea tail to show the fashion charm of music in the form of rap and folk songs respectively. "get drunk! together market" will also be open from september 6 to september 18, lighting up the new consumption trend in the city center for 13 consecutive days.
fashion links the future and creates a fashion model for the bay area
this futian international fashion fair and 98 music culture week will continue to polish futian's four business cards of "fashion design", "fashion consumption", "fashion exhibition" and "night economy", and lead the wave of fashion "new voice". in the future, futian district will continue to shoulder its mission, work with the industry, create an ecosystem, optimize services, and promote the internationalization, branding and high-end development of the fashion industry, provide strong support for shenzhen to build a fashion capital and a dream city, and continuously meet the people's new expectations for a better life.
text｜reporter zheng mingdaphoto provided by the organizer
