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hong kong, as a pioneer in the global electric vehicle market, is ushering in a green travel revolution. as the exclusive agent of dongfeng motor group in hong kong, oriental swan motor group ltd is leading this revolution with its forward-looking strategic layout and rich market experience, bringing a more environmentally friendly, intelligent and comfortable travel experience to hong kong citizens.

on september 5, 2024, dongteng automobile launched dongfeng's new electric vehicle model nammi box and announced that the dongfeng hong kong new energy vehicle training center was officially established in hong kong.

the three-hall strategy was launched to build a green travel dream

dongteng auto is one of the earliest companies in hong kong to operate domestic automobile brands, and has long been committed to providing sustainable green travel solutions for the hong kong market. this time, the in-depth cooperation between dongteng auto and dongfeng motor group not only marks the common vision of both parties in the field of green travel, but also means that dongfeng motor group's product line will fully enter the hong kong market.

to accelerate the green travel strategy, dongteng motors plans to complete the construction of three showrooms in hong kong island, kowloon and yuen long by 2024. the hong kong island showroom will be located in the densely populated wan chai area, becoming an important base for displaying dongfeng's brand image; the kowloon bay showroom will cover a large customer base in kowloon and the new territories east; and the super user center in yuen long will integrate showrooms, delivery centers and after-sales services to provide customers with a full range of high-quality car buying experiences.

dongfeng nano box leads the new trend of smart travel

as an important model of dongfeng motor group, nammi box has won wide acclaim in the market with its exquisite appearance, interior and rich intelligent driving assistance technologies. this model not only has intimate functions such as one-touch lying down and 50w mobile phone wireless fast charging, but also carries a leading 12.8-inch large central control screen and multiple intelligent driving assistance functions, allowing drivers to enjoy unprecedented comfort and convenience while enjoying intelligent technology.

adhering to technological innovation and driving sustainable development

looking ahead, dongteng motors will continue to uphold the concept of "technological innovation drives development", work closely with dongfeng motor group, and continuously improve product quality and service levels. at the same time, dongteng motors will also actively respond to the hong kong market's demand for green travel, introduce more high-performance, low-energy consumption electric models, and provide hong kong citizens with more environmentally friendly and economical travel solutions.

liu zuohuang, managing director of dongteng vehicle co., ltd., said: "we are confident that in the next two years, the sales volume of all dongfeng group's models in hong kong will increase to the top three in the market. however, hong kong's electric vehicle market is now entering the red sea. in the past year, more than 6 domestic electric vehicle brands have entered hong kong. how to stand out in the fierce market competition is the biggest test we face. to this end, we have proposed a three-pin policy: the first is to pin down products. in addition to the nano box model, we will also successively launch dongfeng yipai 007, dongfeng lantu dreamer and other models, striving to meet the travel needs of different consumers; the second is to compete on price, if you choose dongfeng, you must choose high cost performance; the third is to compete on service , we built an exhibition hall that integrates exhibition halls, 4s stores, delivery centers and after-sales service centers in the hope of providing consumers with a full range of high-quality service experience.”

liu zuohuang said frankly, "at present, dongteng automobile is also facing the dilemma that exists in the global new energy automobile industry - there are very few skilled workers who can repair electric vehicles. this is exactly the original intention of dongteng to establish the dongfeng hong kong new energy maintenance center."

with the deepening cooperation between dongteng automobile and dongfeng motor group, the hong kong market will usher in a feast of green travel. we hope that this change can bring more convenient, environmentally friendly and intelligent travel life to hong kong citizens and jointly write a bright future for green travel.