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auto-first｜wang yi

“peaches and plums do not speak, but people come to them of their own accord.” the emergence of the dongfeng honda cr-v not only pioneered the urban suv market, but also witnessed the vigorous development of the chinese auto market. with its excellent product quality and continuously evolving technological configuration, it has become a trusted partner for countless families.

after twenty years of ups and downs since its development in 2004, dongfeng honda cr-v is about to reach a new major milestone. the 3 millionth car owner is about to be born, becoming a new legend in the chinese suv market.

from its initial introduction to every subsequent generation upgrade, dongfeng honda cr-v has accurately captured market demand, perfectly integrating space practicality, fuel economy, driving pleasure and high-tech configuration, achieving excellent performance and fuel efficiency for both the fuel version and the hybrid version, winning wide acclaim in the market.

in the early 1990s, japanese automakers began to develop suv models. honda took advantage of its own advantages and launched its first cr-v model in 1995 with a focus on mass-market positioning. the following year, honda brought this suv to the north american market and gradually went global.

after being introduced by dongfeng honda in 2004, cr-v started the trend of "urban suv" and gradually became the most classic joint venture model in china with the greatest influence on the industry. in the past 20 years, dongfeng honda cr-v has won the sales champion in the market segment for five consecutive years, and its domestic sales exceeded 2 million in 2020, with a total of more than 11 million users worldwide.

at the beginning of last year, when the new generation of cr-v e:phev was launched, dongfeng honda officially announced that the cumulative sales of cr-v had exceeded 2.7 million. as of the end of 2023, dongfeng honda cr-v's annual sales exceeded 210,000, and the cumulative market sales were nearly 2.9 million. sales data from january to august this year showed that cr-v's cumulative market sales have reached 98,600 units. at this rate, cr-v is about to welcome its 3 millionth owner in september. this achievement is rare in the industry, and behind the achievement is the recognition of the product quality by the general audience.

over the past 20 years, 2.9 million car owners have used their personal experiences to tell us about the convenience and peace of mind of cr-v. from the laughter of family outings to the leisurely commuting in the workplace, this trust and favor from the bottom of their hearts constitutes the most solid foundation of cr-v's reputation.

dongfeng honda's product quality has always been trusted by consumers. many of its star models have become the "first car" for many chinese users, and its reliable product quality has a good reputation among consumers.

in terms of safety quality, as early as 2007, cr-v became the first five-star+ model in the history of c-ncap, becoming a benchmark product in the urban suv market; in 2012 and 2018, it was again awarded c-ncap five-star certification, and the results revealed the strict standards of dongfeng honda in manufacturing technology. after many years on the market, its performance in all aspects has stood the test of the market. now we can still see the second-generation cr-v on the streets, which once again proves that dongfeng honda has excellent quality and consistent quality.

in 2023, cr-v once again ranked first in the mid-size premium suv segment in the jd power 2023 china initial quality studysm (iqs) with a score of 171 pp100. in terms of value retention, dongfeng honda has repeatedly ranked first in the value retention of its peers in jd power, and has twice won the "best suv" award at cctv's "china automotive festival", receiving recognition and praise from various professional organizations.

in a market environment where the industry is involuted, consumers are prone to fall into blind spots when buying cars, but for many cr-v owners, they only adhere to one principle: products with solid manufacturing skills, excellent quality and stable sales are the most reliable way to choose a car.

as we enter the era of new energy vehicles and the market becomes more competitive, cr-v sales remain strong, with sales reaching 1 million units in the first decade after its launch and 3 million units in the second decade. these achievements are all due to cr-v's continuous technological evolution capabilities.

in 2012, the fourth-generation cr-v was equipped with honda's latest earth dreams technology and cvt continuously variable transmission, achieving technological advancement; in 2017, the fifth-generation cr-v was equipped with a 240turbo turbocharged engine and i-mmd dual-motor hybrid system for the first time, further consolidating its position in the industry; in 2020, the cr-v plug-in hybrid version made its debut, helping dongfeng honda enter the hybrid 2.0 era; in 2023, the new generation cr-v e:phev model will be launched. it is the first model of e:phev's strong electric intelligent hybrid technology. the birth of many new products has provided the audience with more abundant car choices and experiences.

from the naturally aspirated era to the turbocharged era, and from fuel to high-electric hybrid technology iterations, continuous technological leadership is the key to dongfeng honda's market initiative. this is also in line with its people-oriented car-making philosophy, using technology to serve the audience, and ultimately gained 3 million trust and recognition.

as the pioneer of urban suvs, dongfeng honda cr-v continues to lead the suv market segment, is a global best-selling model and an industry benchmark. with the 3 millionth owner about to be born, cr-v not only consolidates its leading position in the chinese suv market, but also shows the world the chinese consumers' yearning and pursuit of high-quality car life.

faced with increasingly fierce market competition and increasingly diversified consumer demands for cars, in the future, dongfeng honda cr-v will continue to uphold the brand spirit of "innovation, challenge, and dream" and keep moving forward. with more reliable product quality, more outstanding product strength, and more considerate service commitments, it will win more recognition and trust from consumers and jointly open a new chapter of honda car life in both directions.