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according to the online monitoring data of luotu technology, according to the news on september 8,from january to july 2024, the cumulative sales volume of online public retail channels (excluding content e-commerce platforms such as douyin and kuaishou) increased by 50.8% compared with the same period in 2023.

in june this year, with the support of mid-year promotions and other activities, sales in that month reached a historical monthly peak, an increase of 52.5% year-on-year.

luotu technology expects that the annual market sales volume will increase by more than 45%.

the top five brands are onyx, ireader, xiaoyuan, iflytek and hanwang.the sales volume market share ranges from 12% to 20%.

luotu technology said that the sales of these brands have maintained a high year-on-year growth in each month of this year, while the brands outside the top5 either had insufficient growth or declined.

in terms of brand core, xiaoyuan leverages its educational resources, channel promotion and word-of-mouth advantages to be far ahead in sales in the e-paper learning field, and no brand will be able to surpass it in the short term.

iflytek has been deeply engaged in core technologies such as language recognition, text conversion, translation recording, and large models for many years.it also has a first-mover advantage in the electronic paper office notebook market.

ireader relies on its platform advantages in the reading field to drive the growth of its e-paper reader terminal sales.