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ireader technology and china mobile jointly launch the golden autumn reading event, letting the light of knowledge illuminate the new school year

2024-09-08

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"new" is full of expectations and "new" is full of vitality. the arrival of the new semester is the starting point for students to embark on the road of seeking knowledge and start a new journey in school. during the september school season, the digital reading platform ireader technology will join hands with china mobile's m-zone to launch the "dynamic unlimited youth" college school season reading event, collect new semester character cards online, open topic interactions, and visit communication university of china, shanxi university, shandong agricultural university, hebei university, harbin institute of technology offline to interact with students at close range to enhance their reading interest and literary literacy. in addition, gao xiaopan, the ambassador for the promotion of traditional culture, the owner of the hip-hop bag shop, and the actor/director/screenwriter, was specially invited to visit communication university of china to build a campus of books with teachers and students in the golden september and promote traditional culture.

new semester, new character. everyone has a unique personality and potential. maybe you can become a logical judge, an empathetic bard, or an imaginative adventurer. from august 26 to september 28, participate in the quiz interaction on the ireader app to receive a unique character card to help you find the direction and motivation for the new semester. you can also receive dynamic back-to-school season benefits and start a fashionable and interesting new life.

at the same time, the interactive area of ​​the ireader app sincerely invites book lovers to share those precious memories of youth, find resonance in communication, gain growth, and jointly meet the challenges of the new semester around the topic of "if you were given a dynamic time machine that changed your destiny and went back to your freshman year, what would you do?"

in addition, china mobile's m-zone has jointly launched a "must-read list for freshmen at the beginning of the school year" with the ireader app, including henry david thoreau's essay collection "walden", li shuo's opening work "the shang dynasty: the change from yin to zhou dynasty and the rebirth of china", jared diamond's pulitzer prize-winning work "guns, germs, and steel", stephen zweig's famous biography "when the stars shine", harper lee's pulitzer prize-winning work "to kill a mockingbird", and hua yang's psychological therapy work "don't try to please anyone" and other classic books. we hope that students can find the power of knowledge in reading, experience the joy of growth, and start a new chapter in university life.

it is reported that from september 9th to 27th, the "dynamic and infinite youth" back-to-school season series of activities will be successively held in communication university of china, shanxi university, shandong agricultural university, hebei university, and harbin institute of technology. through offline interactive activities such as "writing life and talking about the future" and "youth running present", it will help colleges and universities create a strong atmosphere of books in the golden september.

from september 10 to 30, the five universities will also launch an online reading check-in challenge based on the massive digital reading resources and special reading services of ireader's selected university digital libraries. teachers and students can read books with the theme of the start of the school year to enrich campus cultural life. users who check in for more than 14 consecutive days will have the opportunity to receive gifts such as ireader readers, collection paper book gift boxes, ireader customized canvas bags or customized umbrellas.

all university pictures are from the internet

at 18:30 on the afternoon of september 10, young actor/director gao xiaopan will be a guest at communication university of china (102 lecture hall, 1st floor, communication university of china library) to share the charm of traditional chinese folk art culture. welcome all teachers and students to come and join us in "dynamic and youthful performance" to add a sense of ease and joy to the start of the school year!

as one of the world's leading digital reading platforms, ireader technology has always taken "making reading value ubiquitous" as its corporate mission, providing high-quality book content and intelligent service experience to users in more than 150 countries and regions around the world. as one of the world's top 500 companies, china mobile has always adhered to its corporate mission of "creating a wireless communication world and becoming a pillar of the information society." in this series of "dynamic and youthful" back-to-school season activities, both parties will give full play to their respective industry advantages and actively contribute to the "14th five-year plan" to promote national reading and build a campus full of books.

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