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recently, the popularity of shanxi's cultural tourism has continued to rise, and tourists have been coming to shanxi in an endless stream. during the summer vacation, mr. zhang from taiyuan received three waves of friends who came to shanxi from other provinces. on the return trip, the friends bought more than ten barrels of vinegar from ninghuafu, taiyuan. in addition to vinegar, small grain products such as oat noodles are popular because of their low sugar content and nutrition.

agricultural product sales: take advantage of the internet

in recent years, our province has been working hard to expand the influence of specialty agricultural products by participating in various national trade fairs and cooperating with various online shopping platforms, but the real "one stone stirs up a thousand waves" effect is the 2023 "eastern selection shanxi tour" live broadcast event. the anchors led netizens to travel in depth in shanxi while recommending shanxi's agricultural products and specialty goods. more than 100 "shanxi good things" were almost sold out, with total sales exceeding 75 million yuan and more than 1.3 million orders. during that period, the daily sales of shanxi laochen vinegar exceeded 100,000 barrels, and the daily transaction orders of many shanxi specialties such as taigu cake, oat noodle fish, and wenxi boiled cake all exceeded 10,000 orders.

the impressive live broadcast performance broke the defenses of countless shanxi people and made everyone realize the importance of marketing. thanks to good marketing, batches of "jin brand" products have gone from "hidden in the boudoir and unknown to the world" to "everyone in the world knows you", from the land of shanxi to the north and south of the yangtze river, delivering the taste of shanxi and spreading shanxi culture.