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jimu news correspondent zheng qiyue

another dongfeng auto mall opened. on september 4, the reporter learned from the industrial cooperation office of dongfeng company that the dongfeng auto mall yicheng donglin store located in xiangyang city, hubei province officially opened. as of now, a total of 37 dongfeng auto malls have been put into operation across the country.

dongfeng auto mall is a multi-brand marketing complex of dongfeng. it will gradually develop into a five-in-one center including brand experience center, sales delivery center, service and energy management center, three-electric training center, and online live broadcast center, bringing dongfeng motor's multi-brand, one-stop car selection, purchase, and use experience to local consumers. gao lizhong, senior director of dongfeng motor's industrial cooperation office, introduced that the construction of dongfeng auto mall aims to help the group's marketing channels to supplement, consolidate, and strengthen the network, fill the gap in dongfeng's distribution network in the county market, and enhance the vitality of county automobile consumption and automotive aftermarket consumption. at present, dongfeng auto mall is taking root and blooming in county markets across the country.

previously, on september 3, the wuhan auto renewal consumption season was launched in wuhan economic development zone. at the scene, dongfeng motor signed an agreement with hongshan district and huangpi district to jointly build dongfeng auto mall and provide all-round services for consumers to purchase dongfeng auto products. it is reported that the dongfeng auto malls in the two places are expected to be launched in the fourth quarter of this year. based on this, dongfeng motor will jointly build the dongfeng auto mall sports experience center with hongshan district and the dongfeng auto mall special vehicle center with huangpi district. "by the end of this year, the number of dongfeng auto malls in county markets across the country is expected to exceed 50," said gao lizhong.

wuhan economic and technological development zone is the location of dongfeng motor corporation's headquarters and r&d center, and an important production base for passenger cars and new energy vehicles. it has long been in resonance with dongfeng motor corporation and has sought common development. in july this year, the chegu dongfeng automobile mall live broadcast center jointly built by wuhan economic and technological development zone and dongfeng motor corporation was put into operation. this is the first dongfeng mall headquarters marketing experience center in the country that focuses on live broadcasting. it brings together five major independent new energy brands, including dongfeng lantu, dongfeng mengshi technology, dongfeng yipai, dongfeng fengshen, and dongfeng nano, and can realize online ordering and offline car pick-up, bringing consumers a new experience of one-stop shopping, interaction, and social interaction.

the chegu dongfeng auto mall live broadcast center can also carry out live broadcast operations and training of operation talents and anchors for dongfeng auto malls across the country, provide new media marketing talents, and help dongfeng auto mall explore new paths for multi-brand aggregate marketing.

in the future, the chegu dongfeng automobile mall live broadcast center will also develop an online customized sales model, combine with the dongfeng automobile mall, integrate the specific needs of consumers, and connect with vehicle manufacturers for large-scale customized production.

(source: jimu news)

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