universities welcome the start of the school year; qq browser launches guides to 80 universities
2024-09-08
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
on september 1, colleges and universities across the country ushered in the new semester. the freshmen of the class of 2024 entered the campus with hope and dreams, and started a brand new college life. but for many freshmen who arrived in a new city and a new school for the first time, the campus and the city were a bit unfamiliar to them.
how to get a campus card, which teaching building each major is located in, what will the dormitory look like in the future university life, what is on the enrollment registration list, which cafeteria in the school has the best food... these contents are scattered on various campus official websites, public accounts, and campus groups. qq browser provides an unconventional school walk guide to bring an "ice-breaking" journey to every new student who sets foot in this city.
qq browser launches the first batch of 80 colleges and universities to help freshmen start a new journey in life
in order to help freshmen quickly become familiar with the campus and integrate into campus life, tencent's qq browser, which has 400 million users, and tencent channel, the community platform of tencent qq, will launch the "college freshman season" in the 2024 school season with its search aggregation capabilities and the high-quality content of tencent campus channel. the first batch of campus exploration maps of 80 schools across the country will be launched.
users can search for "university freshman season" through the qq browser app to go directly to the event homepage, or enter the "university name" and select the "freshman season" tag to display the university's campus guide, which includes school photo albums + school official website + campus guide + start of school information + experience posts from seniors + recommendations for nearby shopping. users can share this with wechat friends, groups and moments with just one click.
at the same time, under the guidance of the publicity department of the party committee of shenzhen university, qq browser launched the "starting anew, ambition to shenzhen university" - shenzhen university (yuehai campus and lihu campus) campus map, which location is the best to check in at the popular "dongdong building", which school gate is closest to wenshan lake, how parents should make an appointment to bring their children to school, which school cafeteria is more distinctive... all the guides and tips about shenzhen university schoolwalk can be found on this page.
figure caption: users can search for university names such as "shenzhen university" in the qq browser app and select the term "freshman season" to enter
the cooperation between shenzhen university and tencent is also an attempt by qq browser to promote search tools to the university community. qiu yang, the product manager of the "freshman season campus guide", said that the browser is a typical tool-type product, and tool-type products are very much a test of the effectiveness and efficiency of the tool. in the travel scenario, search is a very suitable one-stop aggregation tool in terms of destination recommendation, itinerary route planning, check-in and photo guide, and scenic spot avoidance tips. it can be used very well in public places such as museums, campuses, and amusement parks.
he also revealed qq browser's next plan for college students. after september, the "freshman season" channel will be upgraded to the "campus tour" channel. in addition to covering travel information such as school tour guides and nearby tours, it will also provide college students with online learning, mobile learning, postgraduate entrance examinations and other learning scenarios. it will integrate more than 20 tools such as high-definition scanning, text extraction, format conversion, universal format opener, handwriting removal, selfie id photos, ai assistants, etc., becoming an efficient "partner" for college students' campus life.
from city walk to school walk, over 20 million users are following qq browser to travel around china
according to official data from the ministry of culture and tourism, in the first half of 2024, the number of domestic tourists reached 2.725 billion, a year-on-year increase of 14.3%, and the total expenditure of domestic tourists reached 2.73 trillion yuan, a year-on-year increase of 19.0%. since the launch of the qq browser travel special in march this year, 48 popular cities in china have been launched, with a total of 300 boutique routes, covering 2,289 travel spots. as of august this year, more than 20 million users have used qq browser to query and plan their travel destinations and routes, driving more than 600,000 offline tourists.
on june 24, 2024, qq browser, heilongjiang radio and television, tencent news, and china culture and tourism launched the "stories of heilongjiang" collection activity to support heilongjiang summer tourism. during the activity, qq browser launched four city promotion pages: yichun, qiqihar, harbin, and mudanjiang. during the activity, it attracted nearly 10 million users to pay attention to heilongjiang's tourism resources and cultural stories.
in july this year, summer travel continued the growth trend of the tourism market in the first half of the year, and summer travel and parent-child travel became popular projects for consumers. therefore, qq browser launched the "summer travel map", covering multiple customized travel routes such as off-site travel (summer travel, self-driving travel), study tours (including university tours, exhibition tours, textbook tours), and local tours (shopping mall tours, water play tours). users can enter by searching for "where to go in summer vacation" in the qq browser app and choose their own travel destinations based on different themes.
"what are citywalk and schoolwalk?" "what fun things are there around my school?" "should i make a reservation when i go to longmen grottoes for the first time?" relying on its advantages in search and information services, in order to better provide users with one-stop travel information services and city exploration guides, qq browser travel guide aggregates practical information and tools such as weather, attractions, maps, strategies, news, ugc experience questions and answers, and check-in and photo-taking tools, and plans users' potential needs into travel maps. for example, a map of the surrounding areas has been added to the peking university tour guide, and a route map of surrounding destinations that can be reached directly by high-speed rail in 3 hours has been added to the shenzhen where to go page.
"the difference between the post-00s and other people is that they travel to places that interest them, not just places that are physically far away. they also pay more attention to experience and cost-effectiveness when spending on travel. qq browser travel provides them with not only a simple patchwork of destination information, but also a way to encourage them to travel," said qiu yang. data shows that the number of monthly active users of qq browser has reached 430 million, of which users under the age of 35 account for more than 56%. in the future, qq browser will provide more practical, useful and accurate travel content to further meet the personalized needs of different groups of people.
(source: china youth network)
