honor ceo zhao ming talks about apple ai: let the industry become sober, fast-food innovation is counterproductive
2024-09-08
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on the eve of apple's annual conference, chinese mobile phone manufacturers have stepped up their voices in an effort to seize the initiative in the busiest mobile phone sales season.
on september 6th local time, honor ceo zhao ming announced the global release of the industry's first cross-application open ecological intelligent body at the 2024 consumer electronics show in berlin, germany. he also announced that honor ai agent will be commercially available on the next-generation honor all-round flagship honor magic7 series.
in an interview after the meeting, zhao ming told the reporter of china business network that with the approach of the era of massive ai applications, ai applications will show a fragmented trend just like the mobile app ecosystem. how to effectively call these ai capabilities on the terminal side will become a major challenge facing mobile phone manufacturers.
"for consumers, ai in the future will mean various services. to some extent, there is no essential difference between it and today's apps, and there will be a large number of various ai intelligent entities. but for mobile phone manufacturers, if they just package it at this level and call it their own, it is not a real ai phone." zhao ming told reporters that the future trend will be the reconstruction of ai at the system level, using "intelligent entities" to enable ai to achieve "autonomous driving" on mobile phones.
this concept was also mentioned at the apple developer conference in june this year. apple said that the apple intelligence suite will be deeply integrated into apple products and will become a personalized intelligent system. siri has the ability to perceive screen content through its built-in large language model and simplifies the process of interacting across multiple apps.
zhao ming said that the direction given by apple for ai will help the entire industry to be more sober, and building real ai requires down-to-earth efforts. he emphasized that mobile phone manufacturers cannot simply rely on integrating third-party ai services to promote their products as ai phones. a true ai phone should have the ability to recognize human-computer interaction such as ai agent, which is the core value of end-side ai.
when talking about apple's ai technology, he believes that mobile phone manufacturers should think deeply about how to use ai to empower hardware and reconstruct operating systems to achieve deeper innovation. "if you try to quickly advance ai technology in a fast-food way, it may backfire and be detrimental to the long-term development of the industry."
"compared with apple's closed system, in china's internet and ai service ecosystem, the open ecosystem is easier to combine with massive internet ai services." zhao ming said that in overseas markets, honor has worked closely with manufacturers such as meta, microsoft, and google.
however, the cost issue will still be one of the challenges in the development of ai agents. neil shah, partner and vice president of research at market research firm counterpoint research, told reporters that integrating intelligence into mobile devices is an expensive investment, requiring a lot of r&d resources to develop and train models with billions of parameters.
"ensuring the ability to interact with a large number of apple applications centered on apple intelligence in the future will bring huge costs to apple." neil shah told reporters that similar to ott manufacturers (providing application services to users through the internet) and application developers providing subscription models for their advanced software or functions, ai also needs to be commercialized. he predicted that the commercialization of ai will become an inevitable trend, and apple may adopt a variety of business models in the future to cope with this challenge, such as charging developers or asking users to pay for the use of advanced ai functions.
neil believes that as ai technology matures, mobile phone manufacturers should focus more on real innovation and long-term development rather than short-term market hype. only by deeply integrating ai technology with mobile phone hardware and operating systems to create ai phones with real intelligent and personalized service capabilities can they win the favor of consumers and stand out in the fierce market competition.
(this article comes from china business network)
