how does this hong kong company apply new environmentally friendly technologies to all aspects of life?
2024-09-07
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how to mobilize the public to participate in environmental protection and esg (environmental, social, and governance), that is, to promote the sustainable development of enterprises, reduce negative impacts on the environment, and improve social welfare? in hong kong, a technology company, kuva limited, uses its latest zero2 gamification application to encourage citizens to record their carbon reduction actions in exchange for merchant rebates to promote the regenerative economy. as the company's ceo and co-founder, lin zhongze shared his experience at the "smarthk jiangsu-hong kong high-quality development cooperation conference" on august 22.
lin zhongze told reporters that one of the goals of their company is to encourage each of us to adopt esg behaviors in terms of food, clothing, housing and transportation, and then promote a green economy.
"currently in hong kong, many different companies are using our rewarded esg platform to manage their employees or brands, and have achieved very good results." during this trip to jiangsu, lin zhongze hopes to help jiangsu companies with environmental protection and transition to zero carbon, thereby promoting a green economy. "i hope to use our hong kong experience to lead companies to reduce emissions and achieve dual-carbon goals to promote sustainable development."
lin zhongze told reporters that he is very interested in suzhou. "because suzhou is one of china's manufacturing centers, it has a very good structure, and hong kong, as an international financial center, has green financial solutions or carbon trading platforms." lin zhongze hopes to do communication work between the two places, help suzhou companies get different funds or financing in hong kong, help suzhou companies transform, and make them more competitive on the international manufacturing stage.
it is understood that the zero2 carbon reduction rewards mobile app developed by kuva co., ltd. is an app for the general public that encourages citizens to record their carbon reduction actions, such as walking instead of taking public transportation, recycling, using their own tableware to order takeout, uploading electricity bills, etc., in order to earn points and redeem discounts and coupons at designated merchants. the app aims to expand the influence of the esg community and promote the regenerative economy.
"we have conducted an experiment with a hong kong chain of tea restaurants before. we conducted carbon audits on their stores and then removed their carbon emissions. the remaining carbon emissions were purchased on our exchange platform and finally turned into carbon-neutral products and put on our platform. citizens can get coupons." lin zhongze, ceo and co-founder of kuva co., ltd., told reporters that last month more than 10,000 people went to their store with consumption coupons to consume, and the store's business became very hot.
lin zhongze said that this case shows how to transform the company's operations, its employees or products into green ones, and then drive the urban economy. "in fact, every city and every company can do it and do it well," said lin zhongze.
lin zhongze believes that "carbon neutrality" is not only a modern environmental protection concept, but also comes from china's traditional culture. it actually points to our character. "if you have good character, you will attract more customers to consume. if you have good character, you can recruit better employees. if you have good character, you can find more trustworthy partners. if you have good character, you can really promote the green economy." lin zhongze believes that the first step to doing a good job in green environmental protection is to let the public understand what esg is.
lin zhongze said that the logic of esg is actually closely related to our traditional culture, so accepting esg can actually change people’s daily behaviors in terms of food, clothing, housing and transportation, and can also change the company’s business philosophy.
looking ahead, lin zhongze hopes to participate more in exhibitions and events held by the hktdc in hong kong, mainland china and overseas, as well as investor meetings held in hong kong and mainland china. through the hktdc platform, he can strengthen his business network, increase exposure and expand markets and business.
