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at the opening ceremony of the 2024 shanghai international advertising festival, himalaya was named "2024 shanghai digital advertising industry high-quality development innovation case".

the "2024 shanghai digital advertising industry high-quality development innovation case" selection activity is organized by the shanghai municipal market supervision administration. it aims to summarize and promote innovative practices for the high-quality development of shanghai's digital advertising industry, further strengthen scientific and technological innovation, improve creativity, promote industrial agglomeration, promote international exchanges, and enhance industrial capacity. it will create new quality productivity through digital transformation and promote the high-quality development of shanghai's advertising industry.

in the selection results, himalaya won the title of "innovation case" (enhanced technological innovation category) with the case "sound of the future: how aigc technology reshapes audio digital advertising".

during the 2022 spring festival, himalaya and kweichow moutai jointly launched the "happy encounter on the way home" new year charity event, bringing driving companionship and new year blessings to people on the way home through "innovative dan tianfang tts" (tts, i.e. speech synthesis technology) and "building a homecoming radio". "homecoming radio" contains four major theme listening programs, among which "family radio" is tied to deyun club's popular crosstalk programs to bring users driving joy; "youth radio" selects the current popular ip dramas to help young people follow the dramas; "hardcore radio" selects platform knowledge content so that people on the way home can also obtain knowledge nourishment; "self-pleasing radio" selects high-quality spiritual healing content to help users wash away the physical and mental fatigue of the past year.

the voice of the deceased mr. shan tianfang, perfectly restored by aigc, was interspersed in the listening list to remind users to pay attention to driving safety and send new year's greetings. it is understood that this new year's charity event reached more than 300 million people, and shan tianfang's tts new year's greetings reached more than 70 million times. this innovative case created by himalaya and kweichow moutai also won the topdigital innovation marketing award silver award and the tma mobile marketing award bronze award in the wine and beverage category.

ximalaya has been continuously using technological innovation to empower user experience. the "panorama sound" developed by ximalaya using ai technology is used in many high-quality audio drama works, creating a 3d cinema effect through sound, giving car-mounted users an immersive spatial surround and ultimate listening experience. the "ai voice changing·parents' clone" function allows parents to synthesize and customize exclusive ai timbre that clones their own voices, and can tell stories on the platform to their children in their own voices, so that no matter how busy they are, they will not miss every moment of their children's growth. the one-stop ai audio production tool "audio cutter" incorporates various "black technology" functions of ai, greatly shortening the post-production time of content creators, improving creation efficiency, and lowering the threshold for creation from a technical level. in the future, ximalaya will also further strengthen ai infrastructure and ai models focused on audio, using technology to provide users with better products and services.

according to the shanghai municipal administration for market regulation, in addition to receiving honorary certificates, the units selected as "shanghai digital advertising industry high-quality development innovation cases" will also be uniformly released and promoted through official channels, and the innovative cases will also be compiled into a book to further play a typical demonstration effect. the selected results will be copied to the shanghai municipal financial support fund for the development of cultural and creative industries, the shanghai service industry development guidance fund, the shanghai business high-quality development special fund and other project management promotion and certification units for reference. (photo courtesy of himalaya)