10 guangdong film and television projects received special funds! authoritative interpretation: where does the money come from? how should it be used?
2024-09-07
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at the guangdong provincial art and literature masterpiece creation dispatch and promotion meeting held on march 18 this year, a blockbuster news was released: guangdong province will continue to allocate 250 million yuan of guangdong provincial art and literature masterpiece (art and literature talent) support special fund to support about 50 projects. on the same day, the "notice on applying for the 2024 guangdong provincial art and literature masterpiece (art and literature talent) support special fund tv series and online drama script incubation, masterpiece creation, and broadcasting incentive project" was released.
on september 4, the guangdong provincial radio and television bureau announced the first batch of tv series (online dramas, online movies) projects of the guangdong provincial special fund for supporting artistic talents (artistic talents) in 2024. the 10 projects include: "food south", "search", "hidden sword", "that year hong kong snow was burning", "hunting", "endless end", "charge", "pearl river family", "xiaoman life", and "nanhai guixu".
a reporter from yangcheng evening news learned about the core process of this project selection from the television drama management office of the guangdong provincial radio and television bureau, revealing how this support fund came from and how it should be used.
how are projects evaluated? the selection process is very strict!
on march 18 this year, in accordance with the requirements of the "guangdong province literary and art quality (literary and art talents) support special fund project (reward incentive category) management implementation rules (trial)", the application for the 2024 guangdong province literary and art quality (literary and art talents) support special fund tv series and online drama script incubation, quality creation, and broadcast incentive projects was officially launched.
the support projects are divided into three categories: the first is the script incubation project, which provides script incubation support of varying amounts according to the project type for tv series, online dramas, online movies, and short drama projects. script projects that have not been filed and are still in the creative stage can also apply; the second is the boutique creation project, which provides creation support of varying amounts according to the project type for tv series, online dramas, online movies, and short drama projects that have been filed and established in guangdong; the third is the broadcast incentive project, which provides financial rewards for tv series that can be broadcast on cctv-1 and cctv-8, and financial rewards for online dramas that are broadcast on key online audio-visual platforms such as tencent and iqiyi and meet the application conditions. for dramas that meet the requirements of tv and online broadcasts, rewards will be given according to the higher funding standard.
the projects involve a wide range of themes, including the three traditional themes of reality, revolution and history, as well as innovative themes and special themes. among them, "innovative themes" refer to promoting the creative transformation and innovative development of chinese culture with new themes, new forms and new technologies, interpreting core values with innovative expressions, guiding mainstream aesthetics and promoting international communication; "special themes" refer to fully integrating and highlighting guangdong's local characteristic elements and showing the beauty of guangdong in diversified themes, such as the guangdong chapter of modern chinese civilization, the excellent traditional culture of lingnan, and the construction of the guangdong-hong kong-macao greater bay area.
two batches of project solicitation and selection are planned for 2024. the first batch of projects shall submit application materials to the municipal bureau of culture, radio, television, tourism (sports) before may 31, and the second batch of projects shall submit application materials to the municipal bureau of culture, radio, television, tourism (sports) before september 30. after preliminary verification of the completeness of the materials, the municipal bureaus shall submit them to the provincial bureau of radio, television before june 7 and october 11 respectively, and the provincial units shall directly submit them to the provincial bureau of radio, television according to the date.
the relevant person in charge of the guangdong provincial radio and television bureau took the first batch of projects as an example and told the yangcheng evening news reporter: "there are many projects in the first batch of applications. the entire selection process is strictly carried out in accordance with internal procedures. many professionals are involved in it, which ensures the fairness of the selection." the person in charge restored the core process of the selection: "the application materials were sent to the provincial radio and television bureau from the municipal bureau of culture, broadcasting, tourism (sports) in june. after the provincial bureau received the materials, it first had an internal preliminary review, then sent them to experts for review, and then conducted a re-examination, and finally studied and judged the results of the re-examination. the results will be announced in mid-august and announced in september. the announcement period for the first batch of projects this year is from september 5 to 11. after the project announcement is over, there are still some procedures to go through, and it will take some time to wait for the official payment."
[b] how great is the project? you have to use the money wisely!
the 10 projects selected this time are all produced in guangdong, with realistic creative characteristics, and many of them also have distinct lingnan cultural characteristics.
the script incubation project includes three works: "foodie of the south" is adapted from ma boyong's long historical novel. the novel continues ma boyong's writing style of "looking for possibilities in the gaps of history", telling the story of tang meng, a greedy envoy of the western han dynasty, who was sent to the food holy land of nanyue and accidentally involved in the political struggle of the nanyue court. the lingnan cuisine in the work has become an important bridge to connect historical narratives; "search" focuses on contemporary historical nodes. the story begins in 1992. four groups of people with different ideals took the same train to shenzhen, caught up with the wave of reform and opening up, and changed their destiny in the changing times; "hidden edge" is adapted from lv zheng's novel of the same name, telling the story of a "word policeman" engaged in civilian work who turned the tide in the special police team.
the boutique creation project includes four works: "that year hong kong snow burns" tells the story of the resistance and struggle of patriots in kowloon walled city, hong kong in the late qing dynasty. it is worth mentioning that the drama has also received two supports from the state administration of radio, film and television: "2024 tv drama guidance and support special fund project support project" and "2024 tv drama guidance and support special fund project 'deep into life, rooted in the people' tilting project"; "hunting", directed by li shaohong and starring wang yang, zhang youhao, yu haoming, and deng enxi, has been completed, telling the story of drug police yang yipeng who has been pursuing drug dealers for many years after years of unremitting pursuit; "endless end", starring ren suxi, gao weiguang, liu lin, and liu jiayi, focuses on the judicial protection of minors and tells the story of the juvenile prosecution team working together to fight against the evil of human nature; "charge", created based on yang gensi, the first "special combat hero" of new china, tells the story of yang gensi defending his position with his own life during the war to resist us aggression and aid korea.
the special broadcast incentive includes three works: "pearl river family", starring yang shuo, zhang han, guo xiaoting and others, is the runner-up in the prime-time tv series ratings of cctv-1 in 2023, with an average viewership rate of 2.5% per episode. the drama incorporates a lot of lingnan cultural elements, and presents the three industries of guangdong traditional chinese medicine, cantonese cuisine, and cantonese opera vividly; "xiaoman life", starring qin hao and jiang xin, is a standard family life drama, which also has good ratings. after being broadcast on cctv-8, the average viewership rate of each episode is as high as 1.6%. "return to the south china sea", starring pan yueming, zhang yuqi, and jiang chao, is an ip adaptation of the "ghost blowing light" series. it tells the story of the "iron triangle" going to the coral spiral waters of the south china sea to pursue the qin king's bone mirror and explore the country of return to the ruins. the highest popularity of the drama on tencent video reached 27,443, which was eye-catching.
it is reported that projects and production organizations that have received special support for script incubation and high-quality creation must use all the support funds for the corresponding support items, submit acceptance materials on time, and actively cooperate in completing the performance evaluation of financial funds. if the acceptance materials are not submitted on time or the acceptance standards are not met, the support funds must be fully returned. the specific acceptance requirements are specified in the support agreement signed by both parties.
projects and production organizations that receive special support for broadcast incentives can directly receive rewards, but the amount of the rewards varies. for example, tv series that premiered on cctv-1 will be given financial incentives in two tiers, depending on whether the average ratings of each episode reach 2.4% (including 2.4%).
text | reporter gong weifengphoto: guangdong provincial radio and television bureau, posters, stills
